F&F Audience in United States
F&F has an estimated audience of 232,022 people in United States. 64.2% are female, 35.8% are male, average age 34.4. Top brand affinities: UK garage, EL FINANCIERO, Kazuo Ishiguro, Combat sport, Nationality.
Top brand affinities include UK garage, EL FINANCIERO, Kazuo Ishiguro, with strongest over-indexing on UK garage (63.46× the country average). Demographically, the F&F audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Quality Awareness, LGBTQ+ Identity.
Category: Fashion & Accessoires · Type: Brand
Demographics of F&F fans
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 34.4 |
| Estimated audience size | 232,022 |
Audience persona
The typical F&F fan in United States is more female, around 34.4 years old, with strong Quality Awareness tendencies and a notable affinity for UK garage.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| UK garage | 63.46× | Music & Radio |
| EL FINANCIERO | 167.27× | Business & Career |
| Kazuo Ishiguro | 37.35× | Literature |
| Combat sport | 3.05× | Sports |
| Nationality | 4× | Politics & Society |
| Home equity | 3.36× | Home & Garden |
| Stamp collecting | 7.88× | Home & Garden |
| Home construction | 2.11× | Home & Garden |
| Historic site | 5.56× | Arts & Culture |
| Hauptschule | 16.74× | Kids & Family |
| Elsword | 18.56× | Games |
| Pro-Ject | 4.07× | Music & Radio |
| Jersey (fabric) | 20× | Fashion & Accessoires |
| La Jolla | 7.82× | Travel & Leisure |
| JDSU | 2.48× | Business & Career |
| Nebraska Cornhuskers football | 2.89× | Sports |
| Jesse Plemons | 2.57× | Movies & TV |
| Jaipur Rugs | 11.73× | Home & Garden |
| Isometric exercise | 6.01× | Sports |
| Rossmann | 15.42× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.79 |
| LGBTQ+ Identity | OPEN | 1.24 |
| Need for Security | CONSERVATISM | 1.16 |
| Mindfulness | BALANCE | 1.14 |
| Price Sensitivity | PREMIUM | 1.14 |
| Convenience Orientation | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Vietnam | 20.4% |
| Bangladesh | 17.9% |
| China | 7.9% |
See F&F audiences in other countries
More Fashion & Accessoires audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for F&F. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.