Rascasse Audience Intelligence

F&F Target Market in United States

A data profile of the people who buy, follow and care about F&F in United States — modelled from more than twelve digital signal sources. F&F has an estimated audience of 306,192 people in United States.

#4946among Brand in United States#1574in Fashion & Accessoires

The average F&F fan in United States is 34.4 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, New York, Pennsylvania.

Top brand affinities include Rossmann, Kim Cattrall, Dwight Howard, with strongest over-indexing on Rossmann (311.92× the country average).

Demographically, the F&F audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical F&F fan in United States is more female, around 34.4 years old, with strong Quality Awareness tendencies and a notable affinity for Rossmann.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the F&F profile in United States.

Audience size
306K
in United States
Gender
64.2%♀
35.8% male
Age
34.4
average years
Country rank
#47850
Brand in United States
Fig. 01

Search interest · 12-month trend

-80%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of F&F

64.2% are female, 35.8% are male, average age 34.4.

Fig. 02

Gender split

64.2%
Female
35.8%
Male
Demographic split for F&F audience in United States
MetricValue
Female64.2%
Male35.8%
Average age34.4
Estimated audience size306,192
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the F&F audience in United States
Age bracketShare%
16-1933%
20-2921%
30-3918%
40-4916%
50+12%
Fig. 04

Worldwide distribution

2.8%

of the worldwide F&F audience comes from United States.

Worldwide audience distribution share by country for F&F
CountryShare
Vietnam18.7%
Bangladesh16.3%
United Kingdom7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the F&F audience in United States is strongest.

Fig. 05

Top regions by affinity

F&F customers by region in United States
#RegionReachAffinity×
01Texas~200K5.54×
02Pennsylvania~50K4.42×
03New York~60K2.95×
04Connecticut~4K1.16×
05Alaska<1K1.04×
06North Dakota<1K1.03×
07Massachusetts~7K1.02×
08South Dakota<1K1.02×
09Vermont<1K1.02×
10Washington, District of Columbia~1K1.01×
11California~40K1.00×
12Rhode Island~1K1.00×
13Montana<1K1.00×
14Hawaii~1K0.99×
15Delaware<1K0.98×
16West Virginia~2K0.97×
17New Hampshire~1K0.97×
18Maine~1K0.97×
19Oklahoma~4K0.95×
20Kansas~3K0.95×
21Idaho~2K0.95×
22New Mexico~2K0.95×
23Nebraska~2K0.95×
24Mississippi~3K0.94×
25Iowa~3K0.94×
26Arkansas~3K0.94×
27New Jersey~8K0.93×
28Nevada~3K0.93×
29Maryland~5K0.92×
30Louisiana~4K0.92×
31Virginia~7K0.91×
32Wisconsin~5K0.91×
33Oregon~4K0.91×
34Utah~3K0.91×
35Kentucky~4K0.90×
36Alabama~4K0.89×
37South Carolina~4K0.88×
38North Carolina~9K0.87×
39Tennessee~6K0.87×
40Washington~6K0.87×
41Minnesota~4K0.87×
42Illinois~10K0.86×
43Arizona~6K0.86×
44Indiana~5K0.86×
45Missouri~5K0.86×
46Colorado~5K0.85×
47Georgia~9K0.84×
48Michigan~7K0.82×
49Ohio~8K0.79×
50Florida~20K0.78×
Fig. 06

Affinity by region

Affinity by region — F&F, United States
0.78×1.00×5.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the F&F audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for F&F audience
#·InterestCategoryAffinity×
01RossmannShopping311.92×
02AuchanShopping140.15×
03Amber VallettaFashion & Accessoires92.46×
04Kim CattrallMovies & TV61.50×
05PepcoFashion & Accessoires56.29×
06Dwight HowardSports56.12×
07Allegro (auction website)Shopping39.77×
08ViasatTechnology & Electronics37.41×
09CastoramaShopping33.87×
10Naomi WattsMovies & TV32.24×
11MissguidedFashion & Accessoires26.46×
12River IslandFashion & Accessoires24.40×
13Christopher WalkenMovies & TV20.00×
14Tim DuncanSports20.00×
15The A-TeamMovies & TV20.00×
16Toni ColletteMovies & TV19.89×
17Winona RyderMovies & TV19.54×
18Caitlyn JennerFashion & Accessoires17.51×
19Paris JacksonMovies & TV11.85×
20Jack NicholsonMovies & TV10.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the F&F audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by F&F audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.73×
Convenience OrientationPREMIUM1.79×
PatriotismCONSERVATISM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by F&F audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.54×
Sports ActivityPOWER0.77×
CreativityOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is F&F's target market in United States?

F&F's target market in United States covers an estimated 306,192 people, concentrated in Texas and New York.

02

What is the gender split and age of F&F customers?

64.2% of the F&F audience are female, 35.8% are male, with an average age of 34.4 years.

03

Which brands do F&F fans like most?

F&F fans show strongest brand affinity for Rossmann (311.92×), Kim Cattrall (61.5×), and Dwight Howard (56.12×) over the country average.

04

Where do F&F fans live in United States?

F&F fans in United States are most concentrated in Texas (reach ~200K), New York (reach ~60K), and Pennsylvania (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do F&F fans also like?

Beyond F&F itself, the audience over-indexes on Kim Cattrall (61.5×), Dwight Howard (56.12×), Auchan (140.15×), and Amber Valletta (92.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See F&F audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for F&F. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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