F&F Audience in United States
F&F has an estimated audience of 232,022 people in United States. 64.2% are female, 35.8% are male, average age 34.4. Top brand affinities: Auchan, Dwight Howard, Rossmann, Kim Cattrall, Amber Valletta.
Top brand affinities include Auchan, Dwight Howard, Rossmann, with strongest over-indexing on Auchan (224.36× the country average). Demographically, the F&F audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Quality Awareness, LGBTQ+ Identity.
Category: Fashion & Accessoires · Type: Brand
Demographics of F&F fans
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 34.4 |
| Estimated audience size | 232,022 |
Audience persona
The typical F&F fan in United States is more female, around 34.4 years old, with strong Quality Awareness tendencies and a notable affinity for Auchan.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Auchan | 224.36× | Shopping |
| Dwight Howard | 47.88× | Sports |
| Rossmann | 167.27× | Shopping |
| Kim Cattrall | 37.35× | Movies & TV |
| Amber Valletta | 79.2× | Fashion & Accessoires |
| Winona Ryder | 16.74× | Movies & TV |
| Naomi Watts | 29.57× | Movies & TV |
| Autism Awareness | 14.4× | Health |
| Diabetes mellitus awareness | 9.47× | Health |
| Christopher Walken | 20× | Movies & TV |
| Pepco | 34.37× | Fashion & Accessoires |
| Microblogging | 9.65× | Technology & Electronics |
| Singer-songwriter | 4.29× | Music & Radio |
| Toni Collette | 20× | Movies & TV |
| Allegro (auction website) | 36.86× | Shopping |
| Astro (Malaysian satellite television) | 20× | Movies & TV |
| Jack Nicholson | 12.74× | Movies & TV |
| Dumb and Dumber | 15.91× | Movies & TV |
| Missguided | 21.73× | Fashion & Accessoires |
| Kia Sportage | 18.56× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.79 |
| LGBTQ+ Identity | OPEN | 1.24 |
| Need for Security | CONSERVATISM | 1.16 |
| Mindfulness | BALANCE | 1.14 |
| Price Sensitivity | PREMIUM | 1.14 |
| Convenience Orientation | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Vietnam | 20.4% |
| Bangladesh | 17.9% |
| China | 7.9% |
See F&F audiences in other countries
More Fashion & Accessoires audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for F&F. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.