Viasat Audience in United States

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Viasat has an estimated audience of 421,530 people in United States. 47.4% are female, 52.6% are male, average age 43.0. Top regions: California, Texas, Florida. Top brand affinities: Nebraska Basketball, UniFi, Nebraska Cornhuskers football, lime, Asymmetric digital subscriber line.

The average Viasat fan in United States is 43.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nebraska Basketball, UniFi, Nebraska Cornhuskers football, with strongest over-indexing on Nebraska Basketball (42.75× the country average). Demographically, the Viasat audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator

Demographics of Viasat fans

Demographic split for Viasat audience in United States
MetricValue
Female47.4%
Male52.6%
Average age43.0
Estimated audience size421,530

Audience persona

The typical Viasat fan in United States is balanced, around 43.0 years old, with strong Family Orientation tendencies and a notable affinity for Nebraska Basketball.

Top regions in United States

Top regions ranked by reach for Viasat in United States
RegionReachAffinity
California76,2631.65×
Texas38,5961.07×
Florida26,8630.94×
Georgia18,9811.46×
New York15,8010.67×
Virginia14,0041.36×
Arizona13,3591.55×
North Carolina13,2811.05×
Louisiana10,5271.94×
Illinois10,4490.74×
Alabama9,2491.57×
Michigan9,0900.82×
Washington8,9361.06×
Colorado8,7291.31×
Missouri8,6121.27×
Ohio8,4910.65×
Tennessee8,3190.98×
Mississippi8,2362.37×
Pennsylvania8,1430.57×
Indiana6,4580.84×
Oklahoma6,1671.32×
Maryland6,0900.84×
Arkansas6,0731.75×
Massachusetts5,8530.7×
Wisconsin5,6970.9×
South Carolina5,4380.86×
Kentucky5,3551.01×
New Jersey5,0900.47×
Oregon4,8511×
Minnesota3,9130.65×
West Virginia3,2331.65×
Nevada2,9990.74×
Iowa2,8210.81×
Kansas2,6030.78×
Utah2,2640.6×
New Mexico2,1811.03×
Connecticut2,1490.51×
Idaho1,8190.86×
Washington, District of Columbia1,7191.36×
Nebraska1,4350.68×
New Hampshire1,3080.79×
Maine1,2820.85×
Montana1,2581.08×
Hawaii1,2320.68×
Vermont8721.18×
Rhode Island8600.64×
Alaska8130.9×
Delaware7990.69×
Wyoming5920.95×
South Dakota5070.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Viasat audience
BrandAffinityCategory
Nebraska Basketball42.75×Sports
UniFi53.68×Technology & Electronics
Nebraska Cornhuskers football16.95×Sports
lime41.62×Cars & Mobility
Asymmetric digital subscriber line88.96×Technology & Electronics
Maxis80.34×Games
Celcom142.5×Technology & Electronics
Wireless broadband33.94×Technology & Electronics
BBDO119.61×Business & Career
Vivo (telecommunications)27.04×Technology & Electronics
University of Nebraska–Lincoln21.03×Business & Career
Wi-Fi5.78×Technology & Electronics
Coastal Cottages134.13×Travel & Leisure
Optical fiber9.79×Technology & Electronics
Michel Foucault35.33×Literature
Dwight Howard15.31×Sports
Pacific Ocean4.21×Travel & Leisure
Internet service provider8.7×Technology & Electronics
F&F37.41×Fashion & Accessoires
apartment finder28.59×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Viasat audience
TraitClusterScore
Family OrientationCONSERVATISM1.73
Quality AwarenessPREMIUM1.71
Price SensitivityPREMIUM1.58
PatriotismCONSERVATISM1.53
Need for SecurityCONSERVATISM1.48
TravellingTHRILL1.4

Worldwide distribution

Worldwide audience distribution share by country for Viasat
CountryShare
Sweden23.1%
United States19.2%
Norway12.9%

See Viasat audiences in other countries

More Mobile phone operator audiences in United States

Frequently asked questions

How many fans does Viasat have in United States?

Viasat has an estimated audience of 421,530 people in United States, concentrated in California and Texas.

What is the gender split and age of Viasat fans?

47.4% of Viasat fans are female, 52.6% are male, with an average age of 43.0 years.

Which brands do Viasat fans like most?

Viasat fans show strongest brand affinity for Nebraska Basketball (42.75×), UniFi (53.68×), and Nebraska Cornhuskers football (16.95×) over the country average.

Where do Viasat fans live in United States?

Viasat fans in United States are most concentrated in California (reach 76,263), Texas (reach 38,596), and Florida (reach 26,863). These three regions account for the largest share of the active audience.

What other brands do Viasat fans also like?

Beyond Viasat itself, the audience over-indexes on UniFi (53.68×), Nebraska Cornhuskers football (16.95×), lime (41.62×), and Asymmetric digital subscriber line (88.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Viasat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.