Rascasse Audience Intelligence

Viasat Target Market in United States

A data profile of the people who buy, follow and care about Viasat in United States — modelled from more than twelve digital signal sources. Viasat has an estimated audience of 405,535 people in United States.

#23among Mobile phone operator in United States#4281among Brand in United States#1090in Technology & Electronics

The average Viasat fan in United States is 43.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nebraska Basketball, UniFi, Nebraska Cornhuskers football, with strongest over-indexing on Nebraska Basketball (42.75× the country average).

Demographically, the Viasat audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Mindfulness, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Viasat fan in United States is balanced, around 43.0 years old, with strong Mindfulness tendencies and a notable affinity for Nebraska Basketball.

Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Viasat profile in United States.

Audience size
406K
in United States
Gender
47.4%♀
52.6% male
Age
43.0
average years
Country rank
#41303
Brand in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Viasat

47.4% are female, 52.6% are male, average age 43.0.

Fig. 02

Gender split

47.4%
Female
52.6%
Male
Demographic split for Viasat audience in United States
MetricValue
Female47.4%
Male52.6%
Average age43.0
Estimated audience size405,535
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Viasat audience in United States
Age bracketShare%
16-1915%
20-2914%
30-3918%
40-4922%
50+31%
Fig. 04

Worldwide distribution

18.6%

of the worldwide Viasat audience comes from United States.

Worldwide audience distribution share by country for Viasat
CountryShare
Sweden23.3%
United States18.6%
Norway13.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Viasat audience in United States is strongest.

Fig. 05

Top regions by affinity

Viasat customers by region in United States
#RegionReachAffinity×
01Mississippi~8K2.39×
02California~90K1.99×
03Louisiana~10K1.85×
04Arizona~10K1.64×
05Arkansas~6K1.60×
06Alabama~9K1.51×
07Georgia~20K1.49×
08Washington, District of Columbia~2K1.46×
09West Virginia~3K1.45×
10Virginia~10K1.37×
11Colorado~9K1.31×
12Missouri~8K1.22×
13Oklahoma~6K1.22×
14Washington~9K1.10×
15Vermont<1K1.07×
16Montana~1K1.03×
17Kentucky~5K1.01×
18New Mexico~2K1.01×
19Texas~40K1.00×
20Oregon~5K1.00×
21North Carolina~10K0.99×
22Alaska<1K0.99×
23Florida~30K0.98×
24Tennessee~8K0.97×
25Maryland~7K0.97×
26Wisconsin~6K0.91×
27Idaho~2K0.88×
28Maine~1K0.85×
29South Carolina~5K0.84×
30Iowa~3K0.84×
31New Hampshire~1K0.82×
32Indiana~6K0.80×
33Kansas~3K0.80×
34Michigan~9K0.79×
35Hawaii~1K0.79×
36Nebraska~2K0.78×
37Massachusetts~6K0.77×
38Rhode Island~1K0.77×
39South Dakota<1K0.77×
40Nevada~3K0.76×
41Delaware<1K0.76×
42North Dakota<1K0.74×
43Illinois~10K0.73×
44Utah~3K0.72×
45Minnesota~4K0.69×
46New York~20K0.67×
47Ohio~8K0.64×
48Pennsylvania~8K0.60×
49Connecticut~2K0.59×
50New Jersey~5K0.49×
Fig. 06

Affinity by region

Affinity by region — Viasat, United States
0.49×1.00×2.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Viasat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Viasat audience
#·InterestCategoryAffinity×
01CelcomTechnology & Electronics142.50×
02Coastal CottagesTravel & Leisure134.13×
03BBDOBusiness & Career119.61×
04Asymmetric digital subscriber lineTechnology & Electronics88.96×
05MaxisGames80.34×
06UniFiTechnology & Electronics53.68×
07Nebraska BasketballSports42.75×
08limeCars & Mobility41.62×
09Michel FoucaultLiterature35.33×
10Wireless broadbandTechnology & Electronics33.94×
11apartment finderInternet & Social Media28.59×
12Vivo (telecommunications)Technology & Electronics27.04×
13University of Nebraska–LincolnBusiness & Career21.03×
14Nebraska Cornhuskers footballSports16.95×
15Dwight HowardSports15.31×
16Optical fiberTechnology & Electronics9.79×
17Internet service providerTechnology & Electronics8.70×
18Wi-FiTechnology & Electronics5.78×
19Comcast CableTechnology & Electronics5.34×
20Pacific OceanTravel & Leisure4.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Viasat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Viasat audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.20×
Pet OwnershipJOY1.10×
SustainabilityBALANCE1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Viasat audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.79×
Convenience OrientationPREMIUM0.81×
CreativityOPEN0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Viasat's target market in United States?

Viasat's target market in United States covers an estimated 405,535 people, concentrated in California and Texas.

02

What is the gender split and age of Viasat customers?

47.4% of the Viasat audience are female, 52.6% are male, with an average age of 43.0 years.

03

Which brands do Viasat fans like most?

Viasat fans show strongest brand affinity for Nebraska Basketball (42.75×), UniFi (53.68×), and Nebraska Cornhuskers football (16.95×) over the country average.

04

Where do Viasat fans live in United States?

Viasat fans in United States are most concentrated in California (reach ~90K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Viasat fans also like?

Beyond Viasat itself, the audience over-indexes on UniFi (53.68×), Nebraska Cornhuskers football (16.95×), lime (41.62×), and Asymmetric digital subscriber line (88.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mobile phone operator audiences in United States

See Viasat audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Viasat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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