Rascasse Audience Intelligence

Wireless broadband Audience in United States

A data profile of the people who buy, follow and care about Wireless broadband in United States — modelled from more than twelve digital signal sources. Wireless broadband has an estimated audience of 688,499 people in United States.

#10116among Topic in United States#885in Technology & Electronics

The average Wireless broadband fan in United States is 42.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Famke Janssen, Optical fiber, A Million Ways to Die in the West, with strongest over-indexing on Famke Janssen (64.77× the country average).

Demographically, the Wireless broadband audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wireless broadband fan in United States is more male, around 42.4 years old, with strong Need for Security tendencies and a notable affinity for Famke Janssen.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wireless broadband profile in United States.

Audience size
688K
in United States
Gender
43.9%♀
56.1% male
Age
42.4
average years
Country rank
#30220
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wireless broadband fans

43.9% are female, 56.1% are male, average age 42.4.

Fig. 02

Gender split

43.9%
Female
56.1%
Male
Demographic split for Wireless broadband audience in United States
MetricValue
Female43.9%
Male56.1%
Average age42.4
Estimated audience size688,499
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Wireless broadband audience in United States
Age bracketShare%
16-1918%
20-2914%
30-3916%
40-4918%
50+34%
Fig. 04

Worldwide distribution

26.2%

of the worldwide Wireless broadband audience comes from United States.

Worldwide audience distribution share by country for Wireless broadband
CountryShare
United States26.2%
Japan5.8%
Australia5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wireless broadband audience in United States is strongest.

Fig. 05

Top regions by affinity

Wireless broadband fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~5K2.53×
02Alaska~2K1.38×
03Vermont~2K1.28×
04New Hampshire~3K1.15×
05Montana~2K1.15×
06Rhode Island~2K1.14×
07Idaho~4K1.13×
08Delaware~2K1.13×
09West Virginia~3K1.08×
10New Mexico~4K1.07×
11Maine~3K1.06×
12Mississippi~6K1.05×
13Nebraska~4K1.04×
14Hawaii~3K1.04×
15South Dakota~2K1.03×
16Arkansas~6K1.02×
17North Dakota~1K1.00×
18Iowa~6K0.99×
19Nevada~7K0.98×
20Kansas~5K0.98×
21Oregon~8K0.97×
22Oklahoma~7K0.97×
23Louisiana~8K0.95×
24Utah~6K0.95×
25Kentucky~8K0.94×
26Alabama~9K0.93×
27Connecticut~6K0.93×
28South Carolina~9K0.91×
29Tennessee~10K0.90×
30Missouri~10K0.90×
31Colorado~10K0.90×
32Wisconsin~9K0.90×
33Minnesota~9K0.90×
34Indiana~10K0.89×
35Arizona~10K0.88×
36Maryland~10K0.88×
37Massachusetts~10K0.87×
38Virginia~10K0.86×
39Washington~10K0.86×
40Michigan~20K0.85×
41New Jersey~10K0.85×
42Ohio~20K0.84×
43North Carolina~20K0.84×
44Georgia~20K0.83×
45Pennsylvania~20K0.80×
46Illinois~20K0.80×
47Florida~30K0.72×
48New York~30K0.72×
49Texas~40K0.69×
50California~50K0.64×
Fig. 06

Affinity by region

Affinity by region — Wireless broadband, United States
0.64×1.00×2.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wireless broadband audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wireless broadband audience
#·InterestCategoryAffinity×
01A Million Ways to Die in the WestMovies & TV69.38×
02Famke JanssenFashion & Accessoires64.77×
03Free WifiInternet & Social Media52.67×
04Peddler's VillageShopping49.06×
05Matthew GoodeMovies & TV35.65×
06ViasatTechnology & Electronics33.94×
07Optical fiberTechnology & Electronics24.97×
08Thandie NewtonMovies & TV16.56×
09FiberglassTechnology & Electronics15.16×
10Internet service providerTechnology & Electronics14.95×
11Google MapsInternet & Social Media5.50×
12VideographyInternet & Social Media5.16×
13Cloud computingTechnology & Electronics3.96×
14T-MobileTechnology & Electronics3.53×
15TelecommunicationTechnology & Electronics3.09×
16SmartphonesTechnology & Electronics2.30×
17Home improvementHome & Garden1.99×
18WalmartShopping1.99×
19Donald TrumpPolitics & Society1.96×
20CookingFood & Beverages1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wireless broadband audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wireless broadband audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.40×
Career OrientationPOWER2.13×
Early Adopter MentalityPOWER1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wireless broadband audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.64×
Design AffinityPREMIUM0.64×
SustainabilityBALANCE0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wireless broadband have in United States?

Wireless broadband has an estimated audience of 688,499 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wireless broadband fans?

43.9% of Wireless broadband fans are female, 56.1% are male, with an average age of 42.4 years.

03

Which brands do Wireless broadband fans like most?

Wireless broadband fans show strongest brand affinity for Famke Janssen (64.77×), Optical fiber (24.97×), and A Million Ways to Die in the West (69.38×) over the country average.

04

Where do Wireless broadband fans live in United States?

Wireless broadband fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Wireless broadband fans also like?

Beyond Wireless broadband itself, the audience over-indexes on Optical fiber (24.97×), A Million Ways to Die in the West (69.38×), Fiberglass (15.16×), and Google Maps (5.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Wireless broadband audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wireless broadband. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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