Wireless broadband Audience in United States

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Wireless broadband has an estimated audience of 688,499 people in United States. 43.9% are female, 56.1% are male, average age 42.4. Top regions: California, Texas, New York. Top brand affinities: Jeremy Riddle, WCCO-TV, Google Wallet, Jesse Plemons, Monogram.

The average Wireless broadband fan in United States is 42.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Jeremy Riddle, WCCO-TV, Google Wallet, with strongest over-indexing on Jeremy Riddle (38.71× the country average). Demographically, the Wireless broadband audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Wireless broadband fans

Demographic split for Wireless broadband audience in United States
MetricValue
Female43.9%
Male56.1%
Average age42.4
Estimated audience size688,499

Audience persona

The typical Wireless broadband fan in United States is more male, around 42.4 years old, with strong Risk Appetite tendencies and a notable affinity for Jeremy Riddle.

Top regions in United States

Top regions ranked by reach for Wireless broadband in United States
RegionReachAffinity
California28,0770.37×
Texas22,4110.38×
New York14,4600.38×
Florida13,0880.28×
Washington, District of Columbia11,3755.5×
Illinois10,2950.45×
Virginia9,5820.57×
Pennsylvania9,3130.4×
Oregon7,7610.98×
Colorado7,1670.66×
Georgia6,6290.31×
Mississippi5,9521.05×
Michigan5,9290.33×
Indiana5,2960.42×
Idaho5,2941.53×
Louisiana5,2920.6×
Arkansas5,2870.93×
North Carolina5,2760.25×
Ohio5,2550.25×
Oklahoma5,1710.68×
Kentucky5,0890.59×
Tennessee5,0840.37×
Alabama4,9260.51×
West Virginia4,9131.53×
Alaska4,9033.33×
South Carolina4,6590.45×
Nevada4,5860.69×
Kansas4,5380.84×
Maryland4,4490.38×
New Jersey4,4380.25×
Missouri4,3960.4×
Hawaii4,3341.46×
Iowa4,3080.76×
Montana4,2742.24×
Wisconsin4,1630.4×
New Hampshire4,0481.49×
Arizona4,0090.29×
Wyoming3,9753.89×
Nebraska3,9641.15×
Connecticut3,9580.57×
New Mexico3,9441.14×
Rhode Island3,9091.78×
Maine3,9071.58×
Washington3,8930.28×
Utah3,8580.63×
Vermont3,8453.18×
Minnesota3,7190.38×
Massachusetts3,6810.27×
Delaware3,5011.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wireless broadband audience
BrandAffinityCategory
Jeremy Riddle38.71×Music & Radio
WCCO-TV6.22×Movies & TV
Google Wallet5.44×Technology & Electronics
Jesse Plemons2.65×Movies & TV
Monogram2.55×Home & Garden
Wikia2.23×Internet & Social Media
Nebraska Cornhuskers football2.3×Sports
Mangaka2.67×Literature
Queens College, City University of New York4.51×Business & Career
Urban horticulture2.13×Home & Garden
JDSU1.74×Business & Career
Noodle (Gorillaz)2×Music & Radio
Atkins diet2.79×Health
Brunello Cucinelli3.93×Fashion & Accessoires
Home staging2.49×Home & Garden
Google Analytics2.11×Internet & Social Media
Grammarly1.98×Business & Career
Deliver Us From Evil8.56×Movies & TV
Erasmus+6.9×Business & Career
Isla Holbox9.68×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wireless broadband audience
TraitClusterScore
Risk AppetiteTHRILL1.81
Career OrientationPOWER1.66
Need for SecurityCONSERVATISM1.62
Price SensitivityPREMIUM1.57
Early Adopter MentalityPOWER1.37
Quality AwarenessPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Wireless broadband
CountryShare
United States26.2%
Japan5.8%
Australia5.7%

See Wireless broadband audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Wireless broadband have in United States?

Wireless broadband has an estimated audience of 688,499 people in United States, concentrated in California and Texas.

What is the gender split and age of Wireless broadband fans?

43.9% of Wireless broadband fans are female, 56.1% are male, with an average age of 42.4 years.

Which brands do Wireless broadband fans like most?

Wireless broadband fans show strongest brand affinity for Jeremy Riddle (38.71×), WCCO-TV (6.22×), and Google Wallet (5.44×) over the country average.

Where do Wireless broadband fans live in United States?

Wireless broadband fans in United States are most concentrated in California (reach 28,077), Texas (reach 22,411), and New York (reach 14,460). These three regions account for the largest share of the active audience.

What other brands do Wireless broadband fans also like?

Beyond Wireless broadband itself, the audience over-indexes on WCCO-TV (6.22×), Google Wallet (5.44×), Jesse Plemons (2.65×), and Monogram (2.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wireless broadband. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.