Rascasse Audience Intelligence

Latin jazz Audience in United States

A data profile of the people who buy, follow and care about Latin jazz in United States — modelled from more than twelve digital signal sources. Latin jazz has an estimated audience of 4,005,871 people in United States.

#171among Musical genre in United States#4316among Topic in United States#751in Music & Radio

The average Latin jazz fan in United States is 38.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Bossa nova, Web server, Diego Rivera, with strongest over-indexing on Bossa nova (36.75× the country average).

Demographically, the Latin jazz audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Latin jazz fan in United States is balanced, around 38.7 years old, with strong Tradition tendencies and a notable affinity for Bossa nova.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Latin jazz profile in United States.

Audience size
4M
in United States
Gender
50.8%♀
49.2% male
Age
38.7
average years
Country rank
#8049
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Latin jazz fans

50.8% are female, 49.2% are male, average age 38.7.

Fig. 02

Gender split

50.8%
Female
49.2%
Male
Demographic split for Latin jazz audience in United States
MetricValue
Female50.8%
Male49.2%
Average age38.7
Estimated audience size4,005,871
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Latin jazz audience in United States
Age bracketShare%
16-1925%
20-2918%
30-3917%
40-4918%
50+23%
Fig. 04

Worldwide distribution

25.4%

of the worldwide Latin jazz audience comes from United States.

Worldwide audience distribution share by country for Latin jazz
CountryShare
United States25.4%
Mexico8.6%
Colombia8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Latin jazz audience in United States is strongest.

Fig. 05

Top regions by affinity

Latin jazz fans by region: top regions in United States
#RegionReachAffinity×
01New York~300K1.47×
02California~600K1.31×
03Alaska~10K1.29×
04Vermont~9K1.26×
05Washington~90K1.18×
06North Dakota~10K1.18×
07South Dakota~10K1.15×
08New Jersey~100K1.12×
09Montana~10K1.12×
10Florida~300K1.09×
11Delaware~10K1.08×
12Rhode Island~10K1.07×
13Massachusetts~80K1.05×
14Washington, District of Columbia~10K1.05×
15Maine~10K1.04×
16New Hampshire~20K1.03×
17Idaho~20K1.02×
18West Virginia~20K1.02×
19Hawaii~20K1.02×
20Connecticut~40K0.99×
21Illinois~100K0.98×
22New Mexico~20K0.98×
23Nebraska~20K0.98×
24Mississippi~30K0.96×
25Oregon~40K0.94×
26Nevada~40K0.94×
27Arkansas~30K0.94×
28Kansas~30K0.94×
29Iowa~30K0.92×
30Virginia~90K0.91×
31Indiana~70K0.91×
32Maryland~60K0.91×
33Utah~30K0.91×
34Oklahoma~40K0.90×
35Arizona~70K0.89×
36Louisiana~50K0.89×
37Kentucky~40K0.89×
38North Carolina~100K0.88×
39Alabama~50K0.88×
40Georgia~100K0.87×
41Wisconsin~50K0.87×
42South Carolina~50K0.87×
43Missouri~60K0.86×
44Colorado~50K0.86×
45Pennsylvania~100K0.85×
46Minnesota~50K0.85×
47Tennessee~70K0.84×
48Texas~300K0.81×
49Michigan~80K0.81×
50Ohio~90K0.77×
Fig. 06

Affinity by region

Affinity by region — Latin jazz, United States
0.77×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Latin jazz audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Latin jazz audience
#·InterestCategoryAffinity×
01Bossa novaMusic & Radio36.75×
02Diego RiveraArts & Culture20.26×
03Dizzy GillespieMusic & Radio19.55×
04Herbie HancockMusic & Radio14.79×
05Acid jazzMusic & Radio10.09×
06SambaMusic & Radio9.93×
07Lyric poetryLiterature9.35×
08El PaísNews8.35×
09ImprovisationMusic & Radio7.22×
10BoleroMusic & Radio6.94×
11Web serverTechnology & Electronics6.81×
12MariachiMusic & Radio5.81×
13Berlin WallTravel & Leisure5.29×
14Social shoppingShopping4.46×
15Disneyland ParisTravel & Leisure4.32×
16Broadway theatreTravel & Leisure3.86×
17Las VegasTravel & Leisure2.80×
18InnovationBusiness & Career2.09×
19TicketmasterTravel & Leisure2.00×
20RadioTechnology & Electronics1.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Latin jazz audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Latin jazz audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.62×
PatriotismCONSERVATISM1.61×
Urban LifestyleOPEN1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Latin jazz audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.76×
Quality AwarenessPREMIUM0.77×
CreativityOPEN0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Latin jazz have in United States?

Latin jazz has an estimated audience of 4,005,871 people in United States, concentrated in California and New York.

02

What is the gender split and age of Latin jazz fans?

50.8% of Latin jazz fans are female, 49.2% are male, with an average age of 38.7 years.

03

Which brands do Latin jazz fans like most?

Latin jazz fans show strongest brand affinity for Bossa nova (36.75×), Web server (6.81×), and Diego Rivera (20.26×) over the country average.

04

Where do Latin jazz fans live in United States?

Latin jazz fans in United States are most concentrated in California (reach ~600K), New York (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Latin jazz fans also like?

Beyond Latin jazz itself, the audience over-indexes on Web server (6.81×), Diego Rivera (20.26×), Samba (9.93×), and Broadway theatre (3.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Latin jazz audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Latin jazz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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