Latin jazz Audience in United States

Latin jazz has an estimated audience of 4,005,871 people in United States. 50.8% are female, 49.2% are male, average age 38.7. Top regions: California, New York, Florida. Top brand affinities: Bossa nova, Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter.

The average Latin jazz fan in United States is 38.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Bossa nova, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Bossa nova (33.72× the country average). Demographically, the Latin jazz audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Latin jazz fans

Demographic split for Latin jazz audience in United States
MetricValue
Female50.8%
Male49.2%
Average age38.7
Estimated audience size4,005,871

Audience persona

The typical Latin jazz fan in United States is balanced, around 38.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Bossa nova.

Top regions in United States

Top regions ranked by reach for Latin jazz in United States
RegionReachAffinity
California637,4661.45×
New York394,2841.76×
Florida310,6041.15×
Texas254,2320.74×
Illinois125,1860.94×
New Jersey109,4301.07×
North Carolina97,1400.81×
Pennsylvania91,8500.68×
Georgia82,8030.67×
Virginia77,1740.79×
Massachusetts67,5050.86×
Washington64,6040.8×
Arizona63,4250.78×
Michigan60,1930.57×
Ohio58,9540.48×
Maryland50,7340.74×
Connecticut45,5461.13×
Indiana44,0730.6×
Tennessee42,1850.52×
Colorado39,9430.63×
Oregon39,0710.85×
Wisconsin35,9240.6×
South Carolina33,5070.56×
Missouri31,6170.49×
Kentucky29,2780.58×
Minnesota28,0840.49×
Utah26,3540.73×
Mississippi25,6810.78×
Louisiana24,7370.48×
Oklahoma24,1710.54×
Nevada24,0290.62×
Idaho22,8411.14×
Arkansas22,8150.69×
Alabama21,2550.38×
Kansas21,2140.67×
West Virginia21,2011.14×
Alaska21,1572.47×
Hawaii18,7021.09×
Iowa18,5910.56×
Montana18,4431.66×
New Mexico18,4340.92×
South Dakota18,2041.97×
North Dakota17,7252.15×
New Hampshire17,4691.11×
Wyoming17,1502.89×
Nebraska17,1060.85×
Rhode Island16,8681.32×
Maine16,8581.17×
Vermont16,5912.36×
Delaware15,1061.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Latin jazz audience
BrandAffinityCategory
Bossa nova33.72×Music & Radio
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Charles, Prince of Wales18.87×Politics & Society
Mariachi8×Music & Radio
Superman1.74×Movies & TV
Las Vegas3.06×Travel & Leisure
Livemusic3.34×Music & Radio
MSN2.48×News
El País12.41×News
Samba9.78×Music & Radio
Disneyland Paris7.18×Travel & Leisure
Lin-Manuel Miranda9.62×Movies & TV
Planet Fitness2.35×Sports
Bass guitar2.86×Music & Radio
Do it yourself (DIY)1.85×Home & Garden
Broadway theatre3.39×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Latin jazz audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.86
TraditionCONSERVATISM1.67
SustainabilityBALANCE1.55
SpiritualityBALANCE1.55
Community OrientationOPEN1.53
Early Adopter MentalityPOWER1.52

Worldwide distribution

Worldwide audience distribution share by country for Latin jazz
CountryShare
United States25.4%
Mexico8.6%
Colombia8.5%

See Latin jazz audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Latin jazz have in United States?

Latin jazz has an estimated audience of 4,005,871 people in United States, concentrated in California and New York.

What is the gender split and age of Latin jazz fans?

50.8% of Latin jazz fans are female, 49.2% are male, with an average age of 38.7 years.

Which brands do Latin jazz fans like most?

Latin jazz fans show strongest brand affinity for Bossa nova (33.72×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Latin jazz fans live in United States?

Latin jazz fans in United States are most concentrated in California (reach 637,466), New York (reach 394,284), and Florida (reach 310,604). These three regions account for the largest share of the active audience.

What other brands do Latin jazz fans also like?

Beyond Latin jazz itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Latin jazz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.