A data profile of the people who buy, follow and care about Brazilian Portuguese in Brazil — modelled from more than twelve digital signal sources. Brazilian Portuguese has an estimated audience of 6,095,951 people in Brazil.
Brazilian Portuguese has an estimated audience of 6,095,951 people in Brazil. 63.7% are female, 36.3% are male, average age 38.5. Top brand affinities: MSN, Instagram, Shopping malls, Medicine, Iberia (airline).
Top brand affinities include MSN, Instagram, Shopping malls, with strongest over-indexing on MSN (2.99× the country average).
Demographically, the Brazilian Portuguese audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Individualism.
The typical Brazilian Portuguese fan in Brazil is more female, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for MSN.
The key figures that characterise the Brazilian Portuguese profile in Brazil.
63.7% are female, 36.3% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 38.5 |
| Estimated audience size | 6,095,951 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide Brazilian Portuguese audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 36.7% |
| United States | 13.0% |
| Thailand | 3.3% |
The strongest cross-interests of the Brazilian Portuguese audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Iberia (airline) | Travel & Leisure | 4.24× | ||
| 02 | MSN | News | 2.99× | ||
| 03 | Bossa nova | Music & Radio | 2.79× | ||
| 04 | Anne Hathaway | Movies & TV | 1.96× | ||
| 05 | Spanish language | Politics & Society | 1.93× | ||
| 06 | Hip hop music | Music & Radio | 1.82× | ||
| 07 | Khan Academy | Business & Career | 1.81× | ||
| 08 | Internet & Social Media | 1.77× | |||
| 09 | Wikipedia | Internet & Social Media | 1.74× | ||
| 10 | Soul music | Music & Radio | 1.73× | ||
| 11 | Jazz music | Music & Radio | 1.70× | ||
| 12 | Rede Globo | Movies & TV | 1.66× | ||
| 13 | Shopping malls | Shopping | 1.62× | ||
| 14 | Medicine | Business & Career | 1.62× | ||
| 15 | Microsoft | Technology & Electronics | 1.61× | ||
| 16 | Basketball | Sports | 1.53× | ||
| 17 | Documentary movies | Movies & TV | 1.53× | ||
| 18 | Action movies | Movies & TV | 1.52× | ||
| 19 | Heavy metal music | Music & Radio | 1.51× | ||
| 20 | Michael Jackson | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.46× | |
| Individualism | JOY | 1.34× | |
| Tradition | CONSERVATISM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.68× | |
| Quality Awareness | PREMIUM | 0.72× | |
| Design Affinity | PREMIUM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Brazilian Portuguese. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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