Peruvian cuisine Audience in United States

Peruvian cuisine logo

Peruvian cuisine has an estimated audience of 3,135,874 people in United States. 56.8% are female, 43.2% are male, average age 39.1. Top regions: California, Florida, New York. Top brand affinities: Kia Sportage, Machu Picchu, Alianza Lima, MSN, Las Vegas.

The average Peruvian cuisine fan in United States is 39.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Kia Sportage, Machu Picchu, Alianza Lima, with strongest over-indexing on Kia Sportage (25.61× the country average). Demographically, the Peruvian cuisine audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

Demographics of Peruvian cuisine fans

Demographic split for Peruvian cuisine audience in United States
MetricValue
Female56.8%
Male43.2%
Average age39.1
Estimated audience size3,135,874

Audience persona

The typical Peruvian cuisine fan in United States is more female, around 39.1 years old, with strong Indulgence tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Peruvian cuisine in United States
RegionReachAffinity
California862,3322.5×
Florida482,0432.27×
New York290,6681.66×
Texas283,4331.05×
New Jersey209,7332.63×
Virginia121,2161.59×
Pennsylvania106,6741.01×
Georgia95,1840.99×
Illinois94,4480.9×
North Carolina93,0890.99×
Arizona83,6781.31×
Utah76,3192.72×
Washington73,5381.17×
Maryland67,8311.26×
Connecticut66,0992.1×
Massachusetts65,1441.05×
Nevada51,9061.71×
Colorado51,7071.05×
Oregon45,4321.26×
Ohio45,3250.47×
Tennessee43,3130.69×
Michigan42,8420.52×
Indiana39,9210.7×
Wisconsin35,5500.75×
Alabama31,7850.73×
South Carolina31,5230.67×
Missouri31,1610.62×
Kentucky29,0040.74×
Louisiana27,0620.67×
Oklahoma25,4580.73×
Minnesota23,8130.53×
Kansas20,3050.82×
Washington, District of Columbia15,9211.69×
Idaho15,8951.01×
Rhode Island15,6281.57×
Hawaii14,2401.06×
Arkansas13,6520.53×
Iowa10,9680.42×
New Mexico10,1640.65×
West Virginia9,3640.64×
Mississippi8,9120.34×
Delaware7,7050.89×
Nebraska6,7100.43×
New Hampshire6,4110.52×
Alaska4,4500.66×
Maine4,3080.38×
South Dakota4,0970.57×
Montana3,9760.46×
Vermont3,5240.64×
Wyoming2,0200.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Peruvian cuisine audience
BrandAffinityCategory
Kia Sportage25.61×Cars & Mobility
Machu Picchu26.37×Travel & Leisure
Alianza Lima30.75×Sports
MSN3.45×News
Las Vegas3.98×Travel & Leisure
El País17×News
Casa de Campo40.27×Travel & Leisure
Chicken salad19.11×Food & Beverages
Web server6.63×Technology & Electronics
Staples (Canada)3.87×Business & Career
La Liga6.96×Sports
Honda HR-V18.29×Cars & Mobility
Atlético Madrid11.43×Sports
Madrid9.44×Travel & Leisure
Real Madrid C.F.3.27×Sports
Cumbia7.88×Music & Radio
FIFA World Cup2.38×Sports
Pre-school playgroup19.08×Kids & Family
Pollo Campero8.09×Food & Beverages
Take-out2.74×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Peruvian cuisine audience
TraitClusterScore
IndulgenceJOY1.78
Urban LifestyleOPEN1.58
TravellingTHRILL1.54
ExtroversionTHRILL1.38
SpiritualityBALANCE1.37
MindfulnessBALANCE1.3

Worldwide distribution

Worldwide audience distribution share by country for Peruvian cuisine
CountryShare
Peru18.5%
United States17.0%
Mexico11.8%

See Peruvian cuisine audiences in other countries

More Cuisine audiences in United States

Frequently asked questions

How many fans does Peruvian cuisine have in United States?

Peruvian cuisine has an estimated audience of 3,135,874 people in United States, concentrated in California and Florida.

What is the gender split and age of Peruvian cuisine fans?

56.8% of Peruvian cuisine fans are female, 43.2% are male, with an average age of 39.1 years.

Which brands do Peruvian cuisine fans like most?

Peruvian cuisine fans show strongest brand affinity for Kia Sportage (25.61×), Machu Picchu (26.37×), and Alianza Lima (30.75×) over the country average.

Where do Peruvian cuisine fans live in United States?

Peruvian cuisine fans in United States are most concentrated in California (reach 862,332), Florida (reach 482,043), and New York (reach 290,668). These three regions account for the largest share of the active audience.

What other brands do Peruvian cuisine fans also like?

Beyond Peruvian cuisine itself, the audience over-indexes on Machu Picchu (26.37×), Alianza Lima (30.75×), MSN (3.45×), and Las Vegas (3.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Peruvian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.