Rascasse Audience Intelligence

Peruvian cuisine Audience in United States

A data profile of the people who buy, follow and care about Peruvian cuisine in United States — modelled from more than twelve digital signal sources. Peruvian cuisine has an estimated audience of 3,135,874 people in United States.

#29among Cuisine in United States#4991among Topic in United States#632in Food & Beverages

The average Peruvian cuisine fan in United States is 39.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Web server, Casa de Campo, Machu Picchu, with strongest over-indexing on Web server (9.97× the country average).

Demographically, the Peruvian cuisine audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Peruvian cuisine fan in United States is more female, around 39.1 years old, with strong Indulgence tendencies and a notable affinity for Web server.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Peruvian cuisine profile in United States.

Audience size
3.1M
in United States
Gender
56.8%♀
43.2% male
Age
39.1
average years
Country rank
#9920
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Peruvian cuisine fans

56.8% are female, 43.2% are male, average age 39.1.

Fig. 02

Gender split

56.8%
Female
43.2%
Male
Demographic split for Peruvian cuisine audience in United States
MetricValue
Female56.8%
Male43.2%
Average age39.1
Estimated audience size3,135,874
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Peruvian cuisine audience in United States
Age bracketShare%
16-1922%
20-2917%
30-3919%
40-4921%
50+21%
Fig. 04

Worldwide distribution

17.0%

of the worldwide Peruvian cuisine audience comes from United States.

Worldwide audience distribution share by country for Peruvian cuisine
CountryShare
Peru18.5%
United States17.0%
Mexico11.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Peruvian cuisine audience in United States is strongest.

Fig. 05

Top regions by affinity

Peruvian cuisine fans by region: top regions in United States
#RegionReachAffinity×
01Utah~80K2.68×
02New Jersey~200K2.67×
03California~800K2.34×
04Florida~500K2.20×
05Connecticut~70K2.12×
06Washington, District of Columbia~20K1.70×
07New York~300K1.65×
08Nevada~50K1.59×
09Rhode Island~20K1.58×
10Virginia~100K1.54×
11Maryland~70K1.28×
12Oregon~50K1.26×
13Arizona~80K1.22×
14Washington~70K1.10×
15Idaho~20K1.07×
16Hawaii~10K1.07×
17Texas~300K1.04×
18Massachusetts~60K1.04×
19Colorado~50K1.04×
20North Carolina~100K1.02×
21Georgia~100K0.99×
22Pennsylvania~100K0.94×
23Delaware~8K0.92×
24Illinois~100K0.91×
25Oklahoma~30K0.79×
26Kansas~20K0.79×
27Alaska~5K0.77×
28Vermont~4K0.75×
29South Carolina~30K0.73×
30Wisconsin~30K0.73×
31Kentucky~30K0.73×
32New Mexico~10K0.71×
33West Virginia~10K0.71×
34Indiana~40K0.69×
35Tennessee~40K0.68×
36Louisiana~30K0.68×
37South Dakota~5K0.67×
38Alabama~30K0.66×
39Montana~5K0.63×
40Missouri~30K0.62×
41Arkansas~20K0.61×
42New Hampshire~8K0.61×
43North Dakota~4K0.57×
44Minnesota~20K0.55×
45Nebraska~9K0.55×
46Maine~6K0.54×
47Michigan~40K0.53×
48Ohio~50K0.50×
49Iowa~10K0.50×
50Mississippi~10K0.46×
Fig. 06

Affinity by region

Affinity by region — Peruvian cuisine, United States
0.46×1.00×2.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Peruvian cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Peruvian cuisine audience
#·InterestCategoryAffinity×
01Casa de CampoTravel & Leisure35.61×
02Machu PicchuTravel & Leisure19.14×
03Hamburger SVSports18.20×
04Alianza LimaSports16.52×
05El PaísNews11.85×
06Web serverTechnology & Electronics9.97×
07Atlético MadridSports9.81×
08Cuban cuisineFood & Beverages9.66×
09FIFA Club World CupSports7.77×
10Colorado RockiesSports6.67×
11CumbiaMusic & Radio5.78×
12La LigaSports5.04×
13Milwaukee BrewersSports3.76×
14Detroit TigersSports2.77×
15WhatsAppInternet & Social Media2.51×
16Las VegasTravel & Leisure2.39×
17Real Madrid C.F.Sports2.13×
18FIFA World CupSports1.84×
19MSNNews1.57×
20T-MobileTechnology & Electronics1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Peruvian cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Peruvian cuisine audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.81×
Urban LifestyleOPEN1.64×
PatriotismCONSERVATISM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Peruvian cuisine audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.86×
DIY MentalityTHRILL0.86×
IndividualismJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Peruvian cuisine have in United States?

Peruvian cuisine has an estimated audience of 3,135,874 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Peruvian cuisine fans?

56.8% of Peruvian cuisine fans are female, 43.2% are male, with an average age of 39.1 years.

03

Which brands do Peruvian cuisine fans like most?

Peruvian cuisine fans show strongest brand affinity for Web server (9.97×), Casa de Campo (35.61×), and Machu Picchu (19.14×) over the country average.

04

Where do Peruvian cuisine fans live in United States?

Peruvian cuisine fans in United States are most concentrated in California (reach ~800K), Florida (reach ~500K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Peruvian cuisine fans also like?

Beyond Peruvian cuisine itself, the audience over-indexes on Casa de Campo (35.61×), Machu Picchu (19.14×), Atlético Madrid (9.81×), and El País (11.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in United States

See Peruvian cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Peruvian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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