Rascasse Audience Intelligence

Argentine cuisine Audience in United States

A data profile of the people who buy, follow and care about Argentine cuisine in United States — modelled from more than twelve digital signal sources. Argentine cuisine has an estimated audience of 508,809 people in United States.

#66among Cuisine in United States#11322among Topic in United States#1935in Food & Beverages

The average Argentine cuisine fan in United States is 42.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Web server, Brazilian cuisine, FIFA World Cup, with strongest over-indexing on Web server (8.89× the country average).

Demographically, the Argentine cuisine audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Argentine cuisine fan in United States is more female, around 42.2 years old, with strong Indulgence tendencies and a notable affinity for Web server.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Argentine cuisine profile in United States.

Audience size
509K
in United States
Gender
61.2%♀
38.8% male
Age
42.2
average years
Country rank
#36289
Topic in United States
Fig. 01

Search interest · 12-month trend

-0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Argentine cuisine fans

61.2% are female, 38.8% are male, average age 42.2.

Fig. 02

Gender split

61.2%
Female
38.8%
Male
Demographic split for Argentine cuisine audience in United States
MetricValue
Female61.2%
Male38.8%
Average age42.2
Estimated audience size508,809
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Argentine cuisine audience in United States
Age bracketShare%
16-1910%
20-2919%
30-3923%
40-4924%
50+24%
Fig. 04

Worldwide distribution

9.2%

of the worldwide Argentine cuisine audience comes from United States.

Worldwide audience distribution share by country for Argentine cuisine
CountryShare
Brazil42.3%
Mexico13.7%
United States9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Argentine cuisine audience in United States is strongest.

Fig. 05

Top regions by affinity

Argentine cuisine fans by region: top regions in United States
#RegionReachAffinity×
01Utah~9K1.96×
02Florida~60K1.79×
03Texas~70K1.69×
04California~90K1.66×
05Nevada~8K1.58×
06New Jersey~20K1.38×
07Washington, District of Columbia~2K1.37×
08New York~40K1.24×
09Colorado~10K1.24×
10Virginia~20K1.22×
11Washington~10K1.18×
12Georgia~20K1.16×
13South Carolina~9K1.15×
14Oregon~7K1.14×
15Connecticut~6K1.12×
16Illinois~20K1.09×
17Kansas~4K1.06×
18Hawaii~2K1.06×
19Arizona~10K1.05×
20Idaho~3K1.05×
21North Carolina~20K1.03×
22Maryland~9K1.03×
23South Dakota~1K1.00×
24Missouri~8K0.98×
25Pennsylvania~20K0.96×
26Massachusetts~9K0.94×
27Rhode Island~2K0.94×
28Delaware~1K0.94×
29Vermont<1K0.91×
30New Mexico~2K0.90×
31Alaska<1K0.90×
32Nebraska~2K0.89×
33Oklahoma~5K0.88×
34Indiana~8K0.86×
35Arkansas~4K0.85×
36Wisconsin~6K0.84×
37Montana~1K0.84×
38Tennessee~8K0.83×
39Minnesota~6K0.83×
40Kentucky~5K0.83×
41Louisiana~5K0.82×
42North Dakota<1K0.81×
43West Virginia~2K0.79×
44New Hampshire~2K0.79×
45Maine~1K0.76×
46Michigan~10K0.74×
47Iowa~3K0.74×
48Ohio~10K0.73×
49Alabama~5K0.73×
50Mississippi~3K0.73×
Fig. 06

Affinity by region

Affinity by region — Argentine cuisine, United States
0.73×1.00×1.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Argentine cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Argentine cuisine audience
#·InterestCategoryAffinity×
01Brazilian cuisineFood & Beverages29.43×
02LoteríaGames24.90×
03Real SociedadSports20.23×
04Fluminense FCSports18.27×
05JarritosFood & Beverages17.49×
06Colgate-PalmoliveBeauty & Wellness16.19×
07Copa LibertadoresSports15.03×
08Cuban cuisineFood & Beverages13.22×
09Weber GrillsHome & Garden10.98×
10Key FoodShopping10.29×
11Web serverTechnology & Electronics8.89×
12Benny BlancoMusic & Radio8.14×
13CumbiaMusic & Radio6.92×
14La LigaSports5.04×
15Non-alcoholic beverageFood & Beverages4.82×
16Anne HathawayMovies & TV4.65×
17SteakhouseFood & Beverages4.46×
18Public transportCars & Mobility3.33×
19FIFA World CupSports2.97×
20Burger KingFood & Beverages2.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Argentine cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Argentine cuisine audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.25×
Urban LifestyleOPEN2.14×
Risk AppetiteTHRILL1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Argentine cuisine audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.72×
Pet OwnershipJOY0.74×
CreativityOPEN0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Argentine cuisine have in United States?

Argentine cuisine has an estimated audience of 508,809 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Argentine cuisine fans?

61.2% of Argentine cuisine fans are female, 38.8% are male, with an average age of 42.2 years.

03

Which brands do Argentine cuisine fans like most?

Argentine cuisine fans show strongest brand affinity for Web server (8.89×), Brazilian cuisine (29.43×), and FIFA World Cup (2.97×) over the country average.

04

Where do Argentine cuisine fans live in United States?

Argentine cuisine fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Argentine cuisine fans also like?

Beyond Argentine cuisine itself, the audience over-indexes on Brazilian cuisine (29.43×), FIFA World Cup (2.97×), Burger King (2.76×), and Steakhouse (4.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in United States

See Argentine cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Argentine cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →