Rascasse Audience Intelligence

Peanut Audience in Germany

A data profile of the people who buy, follow and care about Peanut in Germany — modelled from more than twelve digital signal sources. Peanut has an estimated audience of 358,755 people in Germany.

#12among Vegetable in Germany#5608among Topic in Germany#757in Food & Beverages

The average Peanut fan in Germany is 36.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Convenience food, Takis, Non-alcoholic beverage, with strongest over-indexing on Convenience food (27.08× the country average).

Demographically, the Peanut audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Peanut fan in Germany is more female, around 36.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Convenience food.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Peanut profile in Germany.

Audience size
359K
in Germany
Gender
61.4%♀
38.6% male
Age
36.5
average years
Country rank
#15236
Topic in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Peanut fans

61.4% are female, 38.6% are male, average age 36.5.

Fig. 02

Gender split

61.4%
Female
38.6%
Male
Demographic split for Peanut audience in Germany
MetricValue
Female61.4%
Male38.6%
Average age36.5
Estimated audience size358,755
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Peanut audience in Germany
Age bracketShare%
16-1924%
20-2922%
30-3922%
40-4922%
50+11%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Peanut audience comes from Germany.

Worldwide audience distribution share by country for Peanut
CountryShare
United States27.4%
Taiwan6.1%
Japan4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Peanut audience in Germany is strongest.

Fig. 05

Top regions by affinity

Peanut fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~40K1.19×
02Hessen~30K1.16×
03Nordrhein-Westfalen~90K1.12×
04Berlin~20K1.10×
05Bayern~60K1.09×
06Baden-Württemberg~50K1.09×
07Rheinland-Pfalz~20K1.09×
08Saarland~5K1.09×
09Hamburg~9K1.07×
10Bremen~3K1.05×
11Schleswig-Holstein~10K1.00×
12Thüringen~8K0.87×
13Brandenburg~9K0.84×
14Sachsen~10K0.79×
15Mecklenburg-Vorpommern~5K0.77×
16Sachsen-Anhalt~7K0.75×
Fig. 06

Affinity by region

Affinity by region — Peanut, Germany
0.75×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Peanut audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Peanut audience
#·InterestCategoryAffinity×
01LysolHome & Garden33.63×
02Tomato juiceFood & Beverages33.25×
03Convenience foodFood & Beverages27.08×
04TakisFood & Beverages20.00×
05Ready to drinkFood & Beverages20.00×
06Tortilla chipFood & Beverages20.00×
07Barbara d'UrsoMusic & Radio20.00×
08GinsengHealth14.59×
09SwifferHome & Garden13.29×
10DoritosFood & Beverages12.33×
11M&M'sFood & Beverages11.08×
12Infineon TechnologiesTechnology & Electronics9.07×
13Non-alcoholic beverageFood & Beverages6.51×
14AnkerkrautFood & Beverages6.15×
15Mineral waterFood & Beverages4.84×
16NordseeFood & Beverages3.84×
17Netto Marken-DiscountShopping2.30×
18Müller (company)Food & Beverages2.05×
19TagesschauMovies & TV1.58×
20PoliticsPolitics & Society1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Peanut audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Peanut audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM4.93×
SpiritualityBALANCE1.48×
Community OrientationOPEN1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Peanut audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.71×
SustainabilityBALANCE0.82×
MindfulnessBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Peanut have in Germany?

Peanut has an estimated audience of 358,755 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Peanut fans?

61.4% of Peanut fans are female, 38.6% are male, with an average age of 36.5 years.

03

Which brands do Peanut fans like most?

Peanut fans show strongest brand affinity for Convenience food (27.08×), Takis (20×), and Non-alcoholic beverage (6.51×) over the country average.

04

Where do Peanut fans live in Germany?

Peanut fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Peanut fans also like?

Beyond Peanut itself, the audience over-indexes on Takis (20×), Non-alcoholic beverage (6.51×), Netto Marken-Discount (2.3×), and Lysol (33.63×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Vegetable audiences in Germany

See Peanut audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Peanut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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