Peanut Audience in Germany
Peanut has an estimated audience of 358,755 people in Germany. 61.4% are female, 38.6% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gaelic football, Space Cowboys, Unique Gifts, Home Office, Artistic inspiration.
The average Peanut fan in Germany is 36.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gaelic football, Space Cowboys, Unique Gifts, with strongest over-indexing on Gaelic football (11.75× the country average). Demographically, the Peanut audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Convenience Orientation, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Vegetable
Demographics of Peanut fans
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 36.5 |
| Estimated audience size | 358,755 |
Audience persona
The typical Peanut fan in Germany is more female, around 36.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Gaelic football.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 92,815 | 1.18× |
| Bayern | 65,851 | 1.14× |
| Baden-Württemberg | 52,704 | 1.08× |
| Niedersachsen | 39,008 | 1.12× |
| Hessen | 32,517 | 1.19× |
| Rheinland-Pfalz | 19,940 | 1.11× |
| Berlin | 18,308 | 1.14× |
| Sachsen | 14,535 | 0.83× |
| Schleswig-Holstein | 12,817 | 0.99× |
| Brandenburg | 9,425 | 0.85× |
| Hamburg | 8,804 | 1.09× |
| Thüringen | 7,404 | 0.81× |
| Sachsen-Anhalt | 6,644 | 0.71× |
| Mecklenburg-Vorpommern | 4,873 | 0.71× |
| Saarland | 4,763 | 1.08× |
| Bremen | 2,985 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gaelic football | 11.75× | Sports |
| Space Cowboys | 20× | Movies & TV |
| Unique Gifts | 2.24× | Shopping |
| Home Office | 1.92× | Business & Career |
| Artistic inspiration | 1.86× | Arts & Culture |
| Progressive rock | 2× | Music & Radio |
| Birthday Gifts | 2.15× | Kids & Family |
| Saving | 1.7× | Business & Career |
| Este, Veneto | 2.89× | Travel & Leisure |
| American's Got Talent | 11.89× | Movies & TV |
| VfL Wolfsburg | 1.78× | Sports |
| Collectable | 1.64× | Kids & Family |
| Mothercare | 1.88× | Kids & Family |
| Time (magazine) | 1.8× | News |
| Sixx | 2.79× | Movies & TV |
| Eco Friendly Living | 2.87× | Home & Garden |
| Keeper (password manager) | 3.01× | Technology & Electronics |
| Braun Büffel | 5.98× | Fashion & Accessoires |
| All You Need Is Love | 7.69× | Music & Radio |
| Shruti Haasan | 10.61× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 4.08 |
| Healthy Lifestyle | BALANCE | 1.68 |
| Indulgence | JOY | 1.65 |
| Pet Ownership | JOY | 1.52 |
| DIY Mentality | THRILL | 1.51 |
| Travelling | THRILL | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.4% |
| Taiwan | 6.1% |
| Japan | 4.3% |
See Peanut audiences in other countries
More Vegetable audiences in Germany
- Potato (905,758)
- Radicchio (790,227)
- Maize (709,102)
- Capsicum (700,850)
- Leaf vegetable (576,654)
Frequently asked questions
How many fans does Peanut have in Germany?
Peanut has an estimated audience of 358,755 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Peanut fans?
61.4% of Peanut fans are female, 38.6% are male, with an average age of 36.5 years.
Which brands do Peanut fans like most?
Peanut fans show strongest brand affinity for Gaelic football (11.75×), Space Cowboys (20×), and Unique Gifts (2.24×) over the country average.
Where do Peanut fans live in Germany?
Peanut fans in Germany are most concentrated in Nordrhein-Westfalen (reach 92,815), Bayern (reach 65,851), and Baden-Württemberg (reach 52,704). These three regions account for the largest share of the active audience.
What other brands do Peanut fans also like?
Beyond Peanut itself, the audience over-indexes on Space Cowboys (20×), Unique Gifts (2.24×), Home Office (1.92×), and Artistic inspiration (1.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Peanut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.