Peanut Audience in United States
Peanut has an estimated audience of 6,760,345 people in United States. 65.0% are female, 35.0% are male, average age 39.8. Top regions: California, Texas, Florida. Top brand affinities: Goop, Hibachi, Gaelic football, Governor of Michigan, Vocal harmony.
The average Peanut fan in United States is 39.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Hibachi, Gaelic football, with strongest over-indexing on Goop (5.23× the country average). Demographically, the Peanut audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Vegetable
Demographics of Peanut fans
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 39.8 |
| Estimated audience size | 6,760,345 |
Audience persona
The typical Peanut fan in United States is more female, around 39.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Goop.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 941,665 | 1.27× |
| Texas | 667,828 | 1.15× |
| Florida | 530,582 | 1.16× |
| New York | 430,973 | 1.14× |
| Georgia | 257,681 | 1.24× |
| Illinois | 243,894 | 1.08× |
| North Carolina | 227,122 | 1.12× |
| Pennsylvania | 225,922 | 0.99× |
| Ohio | 203,059 | 0.98× |
| Virginia | 194,483 | 1.18× |
| New Jersey | 189,670 | 1.1× |
| Michigan | 178,141 | 1.01× |
| Missouri | 154,600 | 1.42× |
| Washington | 148,414 | 1.09× |
| Indiana | 145,293 | 1.18× |
| Arizona | 136,802 | 0.99× |
| Massachusetts | 135,265 | 1.02× |
| Tennessee | 134,724 | 0.99× |
| Maryland | 125,834 | 1.08× |
| South Carolina | 109,216 | 1.07× |
| Alabama | 101,391 | 1.07× |
| Kansas | 101,229 | 1.9× |
| Colorado | 93,981 | 0.88× |
| Minnesota | 92,363 | 0.95× |
| Louisiana | 89,828 | 1.03× |
| Wisconsin | 89,636 | 0.88× |
| Kentucky | 83,631 | 0.99× |
| Oregon | 76,742 | 0.99× |
| Oklahoma | 70,769 | 0.94× |
| Connecticut | 68,442 | 1.01× |
| Nevada | 62,993 | 0.96× |
| Mississippi | 56,871 | 1.02× |
| Utah | 54,504 | 0.9× |
| Arkansas | 54,323 | 0.98× |
| Iowa | 49,827 | 0.89× |
| Nebraska | 31,177 | 0.92× |
| New Mexico | 30,149 | 0.89× |
| Idaho | 29,981 | 0.88× |
| West Virginia | 28,161 | 0.89× |
| Hawaii | 27,858 | 0.96× |
| New Hampshire | 21,511 | 0.81× |
| Washington, District of Columbia | 20,953 | 1.03× |
| Maine | 19,701 | 0.81× |
| Rhode Island | 18,443 | 0.86× |
| Delaware | 15,617 | 0.84× |
| Montana | 13,838 | 0.74× |
| South Dakota | 12,009 | 0.77× |
| Alaska | 11,184 | 0.77× |
| North Dakota | 10,385 | 0.75× |
| Vermont | 9,131 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 5.23× | Internet & Social Media |
| Hibachi | 7.09× | Food & Beverages |
| Gaelic football | 6.27× | Sports |
| Governor of Michigan | 6.14× | Politics & Society |
| Vocal harmony | 3.72× | Music & Radio |
| Grinch | 3.27× | Movies & TV |
| Throne of Glass | 5.5× | Literature |
| Historic site | 3.15× | Arts & Culture |
| Mathcore | 5.89× | Music & Radio |
| JDSU | 2.24× | Business & Career |
| Unique Gifts | 1.64× | Shopping |
| Wok | 4.43× | Food & Beverages |
| Fairy godmother | 4.94× | Literature |
| headspace | 5.87× | Health |
| Google Home | 3.98× | Technology & Electronics |
| Queens College, City University of New York | 4.43× | Business & Career |
| Grace Slick | 5.1× | Music & Radio |
| Guitarist (magazine) | 6.4× | Music & Radio |
| Birthday Gifts | 1.76× | Kids & Family |
| Cherish (group) | 5.61× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.52 |
| Price Sensitivity | PREMIUM | 1.25 |
| Creativity | OPEN | 1.14 |
| DIY Mentality | THRILL | 1.14 |
| Healthy Lifestyle | BALANCE | 1.13 |
| Extroversion | THRILL | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.4% |
| Taiwan | 6.1% |
| Japan | 4.3% |
See Peanut audiences in other countries
More Vegetable audiences in United States
Frequently asked questions
How many fans does Peanut have in United States?
Peanut has an estimated audience of 6,760,345 people in United States, concentrated in California and Texas.
What is the gender split and age of Peanut fans?
65.0% of Peanut fans are female, 35.0% are male, with an average age of 39.8 years.
Which brands do Peanut fans like most?
Peanut fans show strongest brand affinity for Goop (5.23×), Hibachi (7.09×), and Gaelic football (6.27×) over the country average.
Where do Peanut fans live in United States?
Peanut fans in United States are most concentrated in California (reach 941,665), Texas (reach 667,828), and Florida (reach 530,582). These three regions account for the largest share of the active audience.
What other brands do Peanut fans also like?
Beyond Peanut itself, the audience over-indexes on Hibachi (7.09×), Gaelic football (6.27×), Governor of Michigan (6.14×), and Vocal harmony (3.72×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Peanut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.