Rascasse Audience Intelligence

Peanut Audience in United States

A data profile of the people who buy, follow and care about Peanut in United States — modelled from more than twelve digital signal sources. Peanut has an estimated audience of 6,760,345 people in United States.

#9among Vegetable in United States#3105among Topic in United States#376in Food & Beverages

The average Peanut fan in United States is 39.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Convenience food, Scooby-Doo, Snack food, with strongest over-indexing on Convenience food (10.14× the country average).

Demographically, the Peanut audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Peanut fan in United States is more female, around 39.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Convenience food.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Peanut profile in United States.

Audience size
6.8M
in United States
Gender
65.0%♀
35.0% male
Age
39.8
average years
Country rank
#5174
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Peanut fans

65.0% are female, 35.0% are male, average age 39.8.

Fig. 02

Gender split

65.0%
Female
35.0%
Male
Demographic split for Peanut audience in United States
MetricValue
Female65.0%
Male35.0%
Average age39.8
Estimated audience size6,760,345
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Peanut audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3920%
40-4922%
50+20%
Fig. 04

Worldwide distribution

27.4%

of the worldwide Peanut audience comes from United States.

Worldwide audience distribution share by country for Peanut
CountryShare
United States27.4%
Taiwan6.1%
Japan4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Peanut audience in United States is strongest.

Fig. 05

Top regions by affinity

Peanut fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~100K1.82×
02Georgia~300K1.37×
03Missouri~100K1.37×
04California~900K1.23×
05Alabama~100K1.15×
06Texas~700K1.14×
07Virginia~200K1.14×
08North Carolina~200K1.13×
09Indiana~100K1.13×
10Louisiana~100K1.10×
11Florida~500K1.09×
12South Carolina~100K1.07×
13Mississippi~60K1.07×
14New Jersey~200K1.06×
15New York~400K1.05×
16Maryland~100K1.05×
17Illinois~200K1.04×
18Washington~100K1.04×
19Kentucky~90K1.03×
20Pennsylvania~200K1.02×
21Arkansas~60K1.02×
22Connecticut~70K0.99×
23Michigan~200K0.97×
24Arizona~100K0.97×
25Oklahoma~70K0.97×
26Hawaii~30K0.97×
27Ohio~200K0.96×
28Massachusetts~100K0.96×
29Minnesota~90K0.96×
30Nebraska~30K0.96×
31West Virginia~30K0.96×
32Tennessee~100K0.94×
33Nevada~60K0.94×
34New Mexico~30K0.94×
35Oregon~70K0.93×
36Washington, District of Columbia~20K0.93×
37Delaware~20K0.92×
38Idaho~30K0.91×
39Wisconsin~90K0.90×
40Utah~50K0.90×
41Iowa~50K0.90×
42Rhode Island~20K0.90×
43South Dakota~10K0.87×
44Alaska~10K0.86×
45North Dakota~10K0.86×
46New Hampshire~20K0.84×
47Maine~20K0.84×
48Vermont~10K0.83×
49Colorado~90K0.82×
50Montana~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Peanut, United States
0.81×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Peanut audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Peanut audience
#·InterestCategoryAffinity×
01Convenience foodFood & Beverages10.14×
02Chyler LeighFashion & Accessoires10.14×
03Armageddon (1998 film)Movies & TV10.14×
04ColumboMovies & TV10.14×
05M&M'sFood & Beverages7.28×
06Scooby-DooMovies & TV4.93×
07Nicholas HoultMovies & TV4.56×
08Stitch!Movies & TV4.19×
09Bath and BodyworksShopping2.70×
10Non-alcoholic beverageFood & Beverages2.55×
11Baby foodKids & Family2.29×
12Snack foodFood & Beverages2.27×
13Microwave ovenHome & Garden2.24×
14NASDAQBusiness & Career2.21×
15Real propertyHome & Garden1.85×
16Staples (Canada)Business & Career1.84×
17Discount storesShopping1.69×
18MilkFood & Beverages1.68×
19The UPS StoreShopping1.59×
20Pizza HutFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Peanut audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Peanut audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM3.05×
Community OrientationOPEN1.34×
IndulgenceJOY1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Peanut audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.78×
Pet OwnershipJOY0.86×
Luxury OrientationPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Peanut have in United States?

Peanut has an estimated audience of 6,760,345 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Peanut fans?

65.0% of Peanut fans are female, 35.0% are male, with an average age of 39.8 years.

03

Which brands do Peanut fans like most?

Peanut fans show strongest brand affinity for Convenience food (10.14×), Scooby-Doo (4.93×), and Snack food (2.27×) over the country average.

04

Where do Peanut fans live in United States?

Peanut fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Peanut fans also like?

Beyond Peanut itself, the audience over-indexes on Scooby-Doo (4.93×), Snack food (2.27×), Chyler Leigh (10.14×), and Armageddon (1998 film) (10.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Vegetable audiences in United States

See Peanut audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Peanut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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