Rascasse Audience Intelligence

Beetroot Audience in United States

A data profile of the people who buy, follow and care about Beetroot in United States — modelled from more than twelve digital signal sources. Beetroot has an estimated audience of 6,235,141 people in United States.

#11among Vegetable in United States#3282among Topic in United States#397in Food & Beverages

The average Beetroot fan in United States is 42.8 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Convenience food, Sugar substitute, M&M's, with strongest over-indexing on Convenience food (15.51× the country average).

Demographically, the Beetroot audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Beetroot fan in United States is more female, around 42.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Convenience food.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beetroot profile in United States.

Audience size
6.2M
in United States
Gender
63.0%♀
37.0% male
Age
42.8
average years
Country rank
#5552
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beetroot fans

63.0% are female, 37.0% are male, average age 42.8.

Fig. 02

Gender split

63.0%
Female
37.0%
Male
Demographic split for Beetroot audience in United States
MetricValue
Female63.0%
Male37.0%
Average age42.8
Estimated audience size6,235,141
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Beetroot audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3920%
40-4927%
50+25%
Fig. 04

Worldwide distribution

50.4%

of the worldwide Beetroot audience comes from United States.

Worldwide audience distribution share by country for Beetroot
CountryShare
United States50.4%
United Kingdom6.7%
Australia3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beetroot audience in United States is strongest.

Fig. 05

Top regions by affinity

Beetroot fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~100K1.91×
02Louisiana~100K1.63×
03Alabama~100K1.57×
04Georgia~300K1.42×
05Arkansas~70K1.33×
06South Carolina~100K1.31×
07Texas~700K1.27×
08Maryland~100K1.22×
09North Carolina~200K1.20×
10Tennessee~100K1.20×
11Kentucky~90K1.14×
12Indiana~100K1.10×
13Illinois~200K1.08×
14Delaware~20K1.08×
15Ohio~200K1.07×
16Michigan~200K1.07×
17West Virginia~30K1.07×
18Florida~400K1.05×
19Oklahoma~70K1.04×
20Virginia~200K1.03×
21Pennsylvania~200K1.01×
22Missouri~100K1.01×
23New Jersey~200K1.00×
24Kansas~50K1.00×
25New York~300K0.99×
26Iowa~50K0.96×
27Connecticut~60K0.94×
28Minnesota~80K0.93×
29New Mexico~30K0.93×
30South Dakota~10K0.93×
31North Dakota~10K0.93×
32California~600K0.92×
33Hawaii~20K0.92×
34Arizona~100K0.91×
35Nebraska~30K0.91×
36Alaska~10K0.88×
37Wisconsin~80K0.87×
38Nevada~50K0.87×
39Rhode Island~20K0.85×
40Maine~20K0.82×
41Massachusetts~100K0.81×
42Washington, District of Columbia~20K0.81×
43New Hampshire~20K0.79×
44Washington~100K0.77×
45Montana~10K0.76×
46Idaho~20K0.73×
47Vermont~8K0.73×
48Colorado~70K0.68×
49Oregon~50K0.68×
50Utah~40K0.64×
Fig. 06

Affinity by region

Affinity by region — Beetroot, United States
0.64×1.00×1.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beetroot audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beetroot audience
#·InterestCategoryAffinity×
01Convenience foodFood & Beverages15.51×
02M&M'sFood & Beverages10.23×
03Organic certificationFood & Beverages6.71×
04Sugar substituteFood & Beverages5.34×
05SuperfoodFood & Beverages4.15×
06QVCMovies & TV2.51×
07Snack foodFood & Beverages2.48×
08Gluten-free dietFood & Beverages2.37×
09Mineral waterFood & Beverages2.37×
10Microwave ovenHome & Garden2.29×
11Sustainable energyHome & Garden1.86×
12Organic foodFood & Beverages1.80×
13Hardware storeHome & Garden1.78×
14Discount storesShopping1.76×
15PharmacyBusiness & Career1.75×
16GameStopGames1.69×
17Discount TireShopping1.68×
18MassageHealth1.60×
19United Parcel ServiceBusiness & Career1.52×
20EnergyHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beetroot audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beetroot audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM6.16×
Price SensitivityPREMIUM1.60×
Career OrientationPOWER1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beetroot audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.81×
ExtroversionTHRILL0.81×
Risk AppetiteTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Beetroot have in United States?

Beetroot has an estimated audience of 6,235,141 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Beetroot fans?

63.0% of Beetroot fans are female, 37.0% are male, with an average age of 42.8 years.

03

Which brands do Beetroot fans like most?

Beetroot fans show strongest brand affinity for Convenience food (15.51×), Sugar substitute (5.34×), and M&M's (10.23×) over the country average.

04

Where do Beetroot fans live in United States?

Beetroot fans in United States are most concentrated in Texas (reach ~700K), California (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Beetroot fans also like?

Beyond Beetroot itself, the audience over-indexes on Sugar substitute (5.34×), M&M's (10.23×), Snack food (2.48×), and Organic certification (6.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Vegetable audiences in United States

See Beetroot audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Beetroot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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