Beetroot Audience in United States
Beetroot has an estimated audience of 6,235,141 people in United States. 63.0% are female, 37.0% are male, average age 42.8. Top brand affinities: Gaelic football, English literature, life is good, Buenavista (Madrid), Mariel Hemingway.
Top brand affinities include Gaelic football, English literature, life is good, with strongest over-indexing on Gaelic football (8.15× the country average). Demographically, the Beetroot audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.
Category: Food & Beverages · Type: Topic · Subtype: Vegetable
Demographics of Beetroot fans
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 42.8 |
| Estimated audience size | 6,235,141 |
Audience persona
The typical Beetroot fan in United States is more female, around 42.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Gaelic football.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gaelic football | 8.15× | Sports |
| English literature | 1.89× | Literature |
| life is good | 1.5× | Music & Radio |
| Buenavista (Madrid) | 1.6× | Travel & Leisure |
| Mariel Hemingway | 1.67× | Fashion & Accessoires |
| Cash Cab (U.S. game show) | 2.39× | Movies & TV |
| All You Need Is Love | 2.55× | Music & Radio |
| Gemma Ward | 1.62× | Fashion & Accessoires |
| Cachaça | 1.89× | Food & Beverages |
| Cagayan | 2.33× | Travel & Leisure |
| The Finder (U.S. TV series) | 1.77× | Movies & TV |
| Cachoeira | 2.67× | Travel & Leisure |
| Caccamo | 6.33× | Travel & Leisure |
| Hippophae | 1.76× | Health |
| Caccamo | 5.21× | Travel & Leisure |
| Commodity chain | 2.18× | Business & Career |
| Cache Cache | 1.5× | Fashion & Accessoires |
| Mount Nemrut | 1.5× | Travel & Leisure |
| Assassin's Creed II: Discovery | 1.52× | Games |
| Seven Sister States | 1.51× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 4.53 |
| Family Orientation | CONSERVATISM | 1.31 |
| Indulgence | JOY | 1.3 |
| Price Sensitivity | PREMIUM | 1.28 |
| Need for Security | CONSERVATISM | 1.16 |
| Quality Awareness | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 50.9% |
| United Kingdom | 6.7% |
| Australia | 3.4% |
See Beetroot audiences in other countries
More Vegetable audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for Beetroot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.