Rascasse Audience Intelligence

All About the Benjamins Audience in United States

A data profile of the people who buy, follow and care about All About the Benjamins in United States — modelled from more than twelve digital signal sources. All About the Benjamins has an estimated audience of 406,269 people in United States.

#3658among Movie / TV Show / Series in United States#7601in Movies & TV

The average All About the Benjamins fan in United States is 29.8 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Volkswagen Polo, Katt Williams, Pizza Hut, with strongest over-indexing on Volkswagen Polo (70.15× the country average).

Demographically, the All About the Benjamins audience skews balanced with an average age of 29.8, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical All About the Benjamins fan in United States is balanced, around 29.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Volkswagen Polo.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the All About the Benjamins profile in United States.

Audience size
406K
in United States
Gender
52.5%♀
47.5% male
Age
29.8
average years
Country rank
#41266
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of All About the Benjamins viewers

52.5% are female, 47.5% are male, average age 29.8.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for All About the Benjamins audience in United States
MetricValue
Female52.5%
Male47.5%
Average age29.8
Estimated audience size406,269
Fig. 03

Age distribution

Ø 29.8
average years
Age distribution of the All About the Benjamins audience in United States
Age bracketShare%
16-1937%
20-2933%
30-3918%
40-499%
50+3%
Fig. 04

Worldwide distribution

97.9%

of the worldwide All About the Benjamins audience comes from United States.

Worldwide audience distribution share by country for All About the Benjamins
CountryShare
United States97.9%
Germany1.7%
Italy0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the All About the Benjamins audience in United States is strongest.

Fig. 05

Top regions by affinity

All About the Benjamins fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~8K2.50×
02Louisiana~10K2.20×
03Georgia~20K1.94×
04Alabama~9K1.80×
05Arkansas~5K1.55×
06South Carolina~8K1.52×
07North Carolina~20K1.44×
08Texas~40K1.41×
09Tennessee~10K1.40×
10Maryland~9K1.40×
11Nevada~5K1.35×
12Michigan~10K1.33×
13Delaware~1K1.28×
14Missouri~7K1.26×
15Oklahoma~5K1.26×
16Ohio~10K1.20×
17Indiana~8K1.19×
18Illinois~10K1.16×
19Kentucky~5K1.16×
20Florida~30K1.10×
21New Mexico~2K1.10×
22Virginia~10K1.07×
23Arizona~8K1.07×
24Washington, District of Columbia~1K1.06×
25Kansas~3K1.04×
26Pennsylvania~10K0.92×
27California~40K0.91×
28Wisconsin~5K0.89×
29Connecticut~3K0.80×
30Nebraska~1K0.80×
31Alaska<1K0.79×
32New York~20K0.78×
33New Jersey~7K0.78×
34West Virginia~1K0.78×
35Colorado~4K0.77×
36North Dakota<1K0.77×
37Vermont<1K0.75×
38Iowa~2K0.74×
39Rhode Island<1K0.74×
40South Dakota<1K0.74×
41Hawaii~1K0.69×
42Montana<1K0.69×
43Minnesota~3K0.66×
44Washington~5K0.64×
45Maine<1K0.62×
46Idaho~1K0.61×
47New Hampshire<1K0.61×
48Oregon~3K0.60×
49Massachusetts~4K0.57×
50Utah~2K0.52×
Fig. 06

Affinity by region

Affinity by region — All About the Benjamins, United States
0.52×1.00×2.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the All About the Benjamins audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for All About the Benjamins audience
#·InterestCategoryAffinity×
01Volkswagen PoloCars & Mobility70.15×
02Katt WilliamsMovies & TV18.64×
03Two and a Half MenMovies & TV10.15×
04Teyana TaylorMovies & TV8.53×
05Washington WizardsSports6.87×
06Tyler PerryMovies & TV6.24×
07Brooklyn NetsSports5.88×
08Circle KShopping5.86×
09Charlotte HornetsSports5.84×
10Red LobsterFood & Beverages5.50×
11Minnesota TimberwolvesSports5.46×
12LotteryGames4.88×
13Pizza HutFood & Beverages4.27×
14Internet celebrityInternet & Social Media3.96×
15SubwayFood & Beverages3.56×
16Domino's PizzaFood & Beverages3.46×
17TMZInternet & Social Media3.26×
18FedExBusiness & Career3.09×
19Discount storesShopping2.75×
20McDonald'sFood & Beverages2.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the All About the Benjamins audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by All About the Benjamins audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.11×
IndulgenceJOY1.52×
Career OrientationPOWER1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by All About the Benjamins audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.65×
SustainabilityBALANCE0.66×
CreativityOPEN0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does All About the Benjamins have in United States?

All About the Benjamins has an estimated audience of 406,269 people in United States, concentrated in Texas and California.

02

What is the gender split and age of All About the Benjamins viewers?

52.5% of All About the Benjamins fans are female, 47.5% are male, with an average age of 29.8 years.

03

Which brands do All About the Benjamins fans like most?

All About the Benjamins fans show strongest brand affinity for Volkswagen Polo (70.15×), Katt Williams (18.64×), and Pizza Hut (4.27×) over the country average.

04

Where do All About the Benjamins fans live in United States?

All About the Benjamins fans in United States are most concentrated in Texas (reach ~40K), California (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do All About the Benjamins fans also like?

Beyond All About the Benjamins itself, the audience over-indexes on Katt Williams (18.64×), Pizza Hut (4.27×), Teyana Taylor (8.53×), and Circle K (5.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See All About the Benjamins audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for All About the Benjamins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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