Rascasse Audience Intelligence

Tropical Islands Resort Target Market in Germany

A data profile of the people who buy, follow and care about Tropical Islands Resort in Germany — modelled from more than twelve digital signal sources. Tropical Islands Resort has an estimated audience of 3,354,096 people in Germany.

#223among Brand in Germany#149in Travel & Leisure

The average Tropical Islands Resort fan in Germany is 34.6 years old, more female, and lives primarily in Brandenburg.

The audience is concentrated in Brandenburg, Berlin, Nordrhein-Westfalen.

Top brand affinities include Deichmann, HolidayCheck, Gute Zeiten, schlechte Zeiten, with strongest over-indexing on Deichmann (3.77× the country average).

Demographically, the Tropical Islands Resort audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Extroversion, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tropical Islands Resort fan in Germany is more female, around 34.6 years old, with strong Extroversion tendencies and a notable affinity for Deichmann.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tropical Islands Resort profile in Germany.

Audience size
3.4M
in Germany
Gender
62.0%♀
38.0% male
Age
34.6
average years
Country rank
#1851
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Tropical Islands Resort

62.0% are female, 38.0% are male, average age 34.6.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for Tropical Islands Resort audience in Germany
MetricValue
Female62.0%
Male38.0%
Average age34.6
Estimated audience size3,354,096
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Tropical Islands Resort audience in Germany
Age bracketShare%
16-1925%
20-2924%
30-3928%
40-4917%
50+7%
Fig. 04

Worldwide distribution

83.7%

of the worldwide Tropical Islands Resort audience comes from Germany.

Worldwide audience distribution share by country for Tropical Islands Resort
CountryShare
Germany83.7%
United States4.1%
Austria1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tropical Islands Resort audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tropical Islands Resort customers by region in Germany
#RegionReachAffinity×
01Brandenburg~400K3.83×
02Berlin~300K2.02×
03Sachsen-Anhalt~100K1.53×
04Sachsen~200K1.50×
05Mecklenburg-Vorpommern~90K1.32×
06Thüringen~100K1.13×
07Niedersachsen~300K0.82×
08Schleswig-Holstein~90K0.74×
09Hamburg~50K0.65×
10Bremen~10K0.51×
11Bayern~200K0.45×
12Hessen~100K0.43×
13Nordrhein-Westfalen~300K0.39×
14Rheinland-Pfalz~60K0.34×
15Baden-Württemberg~100K0.28×
16Saarland~10K0.24×
Fig. 06

Affinity by region

Affinity by region — Tropical Islands Resort, Germany
0.24×1.00×3.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tropical Islands Resort audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tropical Islands Resort audience
#·InterestCategoryAffinity×
01HolidayCheckTravel & Leisure4.62×
02Center ParcsTravel & Leisure4.42×
03DeichmannShopping3.77×
04Gute Zeiten, schlechte ZeitenMovies & TV3.69×
05Alles was zähltMovies & TV3.47×
06Bauer sucht FrauMovies & TV3.35×
07Ernsting's familyShopping3.29×
08PromiFlashInternet & Social Media3.07×
09Sarah ConnorMusic & Radio2.84×
10TUITravel & Leisure2.77×
11QVCMovies & TV2.70×
12RossmannShopping2.61×
13BonprixShopping2.59×
14PrimarkShopping2.57×
15Wetter.comHome & Garden2.55×
16TK MaxxShopping2.50×
17Schlager musicMusic & Radio2.24×
18Müller (company)Food & Beverages2.19×
19BildNews1.68×
20KauflandShopping1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tropical Islands Resort audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tropical Islands Resort audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.45×
Family OrientationCONSERVATISM1.35×
TraditionCONSERVATISM1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tropical Islands Resort audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.41×
Career OrientationPOWER0.42×
IndividualismJOY0.47×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Tropical Islands Resort's target market in Germany?

Tropical Islands Resort's target market in Germany covers an estimated 3,354,096 people, concentrated in Brandenburg and Berlin.

02

What is the gender split and age of Tropical Islands Resort customers?

62.0% of the Tropical Islands Resort audience are female, 38.0% are male, with an average age of 34.6 years.

03

Which brands do Tropical Islands Resort fans like most?

Tropical Islands Resort fans show strongest brand affinity for Deichmann (3.77×), HolidayCheck (4.62×), and Gute Zeiten, schlechte Zeiten (3.69×) over the country average.

04

Where do Tropical Islands Resort fans live in Germany?

Tropical Islands Resort fans in Germany are most concentrated in Brandenburg (reach ~400K), Berlin (reach ~300K), and Nordrhein-Westfalen (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Tropical Islands Resort fans also like?

Beyond Tropical Islands Resort itself, the audience over-indexes on HolidayCheck (4.62×), Gute Zeiten, schlechte Zeiten (3.69×), Rossmann (2.61×), and Center Parcs (4.42×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Tropical Islands Resort audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tropical Islands Resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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