Europa-Park Audience in Germany
Europa-Park has an estimated audience of 1,230,976 people in Germany. 63.7% are female, 36.3% are male, average age 34.6. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Rulantica, Bild, Gala, Deichmann, Gute Zeiten, schlechte Zeiten.
The average Europa-Park fan in Germany is 34.6 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Rulantica, Bild, Gala, with strongest over-indexing on Rulantica (10.89× the country average). Demographically, the Europa-Park audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Pet Ownership, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Theme park
Demographics of Europa-Park fans
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 34.6 |
| Estimated audience size | 1,230,976 |
Audience persona
The typical Europa-Park fan in Germany is more female, around 34.6 years old, with strong Pet Ownership tendencies and a notable affinity for Rulantica.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 923,233 | 6.88× |
| Bayern | 179,834 | 0.91× |
| Nordrhein-Westfalen | 156,184 | 0.58× |
| Hessen | 96,297 | 1.03× |
| Rheinland-Pfalz | 81,228 | 1.32× |
| Niedersachsen | 53,683 | 0.45× |
| Berlin | 25,878 | 0.47× |
| Saarland | 23,486 | 1.55× |
| Sachsen | 20,393 | 0.34× |
| Schleswig-Holstein | 18,133 | 0.41× |
| Hamburg | 13,809 | 0.5× |
| Brandenburg | 12,487 | 0.33× |
| Thüringen | 10,275 | 0.33× |
| Sachsen-Anhalt | 9,151 | 0.29× |
| Mecklenburg-Vorpommern | 5,680 | 0.24× |
| Bremen | 4,096 | 0.39× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rulantica | 10.89× | Travel & Leisure |
| Bild | 1.58× | News |
| Gala | 1.9× | News |
| Deichmann | 1.98× | Shopping |
| Gute Zeiten, schlechte Zeiten | 2.33× | Movies & TV |
| Kaufland | 1.57× | Shopping |
| Wetter.com | 1.72× | Home & Garden |
| Center Parcs | 2.99× | Travel & Leisure |
| Roller coaster | 7.59× | Travel & Leisure |
| Theme parks | 2.31× | Travel & Leisure |
| Ernsting's family | 2.33× | Shopping |
| FOCUS Online | 1.75× | News |
| Florian Silbereisen | 2.12× | Music & Radio |
| PromiFlash | 2.29× | Internet & Social Media |
| Let's Dance (German TV series) | 1.7× | Movies & TV |
| Bonprix | 1.68× | Shopping |
| Tyrol (state) | 1.72× | Travel & Leisure |
| Schlager music | 1.62× | Music & Radio |
| ADAC | 1.65× | Cars & Mobility |
| Tropical Islands Resort | 2.58× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.29 |
| Family Orientation | CONSERVATISM | 1.11 |
| Sports Activity | POWER | 1.06 |
| Healthy Lifestyle | BALANCE | 1.04 |
| Community Orientation | OPEN | 1.03 |
| DIY Mentality | THRILL | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 22.8% |
| France | 18.6% |
| Switzerland | 7.0% |
See Europa-Park audiences in other countries
More Theme park audiences in Germany
- Disneyland (4,166,597)
- Walt Disney World (3,831,555)
- Serengeti Park (3,510,016)
- Rulantica (3,282,946)
- Hackescher Markt (3,030,000)
Frequently asked questions
How many fans does Europa-Park have in Germany?
Europa-Park has an estimated audience of 1,230,976 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Europa-Park fans?
63.7% of Europa-Park fans are female, 36.3% are male, with an average age of 34.6 years.
Which brands do Europa-Park fans like most?
Europa-Park fans show strongest brand affinity for Rulantica (10.89×), Bild (1.58×), and Gala (1.9×) over the country average.
Where do Europa-Park fans live in Germany?
Europa-Park fans in Germany are most concentrated in Baden-Württemberg (reach 923,233), Bayern (reach 179,834), and Nordrhein-Westfalen (reach 156,184). These three regions account for the largest share of the active audience.
What other brands do Europa-Park fans also like?
Beyond Europa-Park itself, the audience over-indexes on Bild (1.58×), Gala (1.9×), Deichmann (1.98×), and Gute Zeiten, schlechte Zeiten (2.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Europa-Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.