A data profile of the people who buy, follow and care about Abruzzo in Italy — modelled from more than twelve digital signal sources. Abruzzo has an estimated audience of 5,806,391 people in Italy.
The average Abruzzo fan in Italy is 45.6 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Abruzzo.
Top brand affinities include Wikipedia, WhatsApp, Expert (company), with strongest over-indexing on Wikipedia (3.78× the country average).
Demographically, the Abruzzo audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Convenience Orientation, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Abruzzo fan in Italy is more female, around 45.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Abruzzo profile in Italy.
55.5% are female, 44.5% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 45.6 |
| Estimated audience size | 5,806,391 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Abruzzo audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 88.7% |
| United States | 2.1% |
| Germany | 1.2% |
Where the Abruzzo audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Abruzzo | ~600K | 4.68× | |
| 02 | Molise | ~30K | 1.18× | |
| 03 | Lazio | ~800K | 1.09× | |
| 04 | Marche | ~100K | 1.03× | |
| 05 | Puglia | ~400K | 0.90× | |
| 06 | Tuscany | ~300K | 0.90× | |
| 07 | Campania | ~600K | 0.86× | |
| 08 | Lombardy | ~900K | 0.84× | |
| 09 | Emilia-Romagna | ~400K | 0.84× | |
| 10 | Sardinia | ~100K | 0.84× | |
| 11 | Umbria | ~80K | 0.83× | |
| 12 | Veneto | ~400K | 0.79× | |
| 13 | Basilicata | ~40K | 0.74× | |
| 14 | Calabria | ~100K | 0.73× | |
| 15 | Piedmont | ~300K | 0.71× | |
| 16 | Friuli-Venezia Giulia | ~80K | 0.71× | |
| 17 | Liguria | ~100K | 0.69× | |
| 18 | Sicilia | ~300K | 0.68× | |
| 19 | Trentino-Alto Adige/Südtirol | ~70K | 0.62× | |
| 20 | Aosta Valley | ~9K | 0.61× |
The strongest cross-interests of the Abruzzo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Model building | Kids & Family | 4.84× | ||
| 02 | Wikipedia | Internet & Social Media | 3.78× | ||
| 03 | Ischia | Travel & Leisure | 3.71× | ||
| 04 | Expert (company) | Shopping | 3.49× | ||
| 05 | Satire | Literature | 2.86× | ||
| 06 | General practitioner | Health | 2.37× | ||
| 07 | Mediaset | Technology & Electronics | 2.34× | ||
| 08 | Adriatic Sea | Travel & Leisure | 2.28× | ||
| 09 | Coop | Food & Beverages | 2.05× | ||
| 10 | Volunteering | Politics & Society | 2.04× | ||
| 11 | Travel website | Travel & Leisure | 2.01× | ||
| 12 | Champagne | Food & Beverages | 1.98× | ||
| 13 | Innovation | Business & Career | 1.96× | ||
| 14 | Slovenia | Travel & Leisure | 1.88× | ||
| 15 | Internet & Social Media | 1.79× | |||
| 16 | Singer-songwriter | Music & Radio | 1.78× | ||
| 17 | Instant messaging | Internet & Social Media | 1.70× | ||
| 18 | Milk | Food & Beverages | 1.64× | ||
| 19 | SuperEnalotto | Games | 1.63× | ||
| 20 | Personal finance | Business & Career | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.71× | |
| Risk Appetite | THRILL | 1.69× | |
| Community Orientation | OPEN | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.77× | |
| Luxury Orientation | PREMIUM | 0.78× | |
| Mindfulness | BALANCE | 0.81× |
Abruzzo has an estimated audience of 5,806,391 people in Italy, concentrated in Lombardy and Lazio.
55.5% of Abruzzo fans are female, 44.5% are male, with an average age of 45.6 years.
Abruzzo fans show strongest brand affinity for Wikipedia (3.78×), WhatsApp (1.79×), and Expert (company) (3.49×) over the country average.
Abruzzo fans in Italy are most concentrated in Lombardy (reach ~900K), Lazio (reach ~800K), and Abruzzo (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Abruzzo itself, the audience over-indexes on WhatsApp (1.79×), Expert (company) (3.49×), Personal finance (1.58×), and Coop (2.05×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Abruzzo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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