Rascasse Audience Intelligence

Gardaland Target Market in Germany

A data profile of the people who buy, follow and care about Gardaland in Germany — modelled from more than twelve digital signal sources. Gardaland has an estimated audience of 310,377 people in Germany.

#2160among Brand in Germany#1350in Travel & Leisure

The average Gardaland fan in Germany is 38.8 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Google Flights, Lily Collins, Vistaprint, with strongest over-indexing on Google Flights (43.75× the country average).

Demographically, the Gardaland audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Luxury Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Gardaland fan in Germany is more female, around 38.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Flights.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gardaland profile in Germany.

Audience size
310K
in Germany
Gender
58.7%♀
41.3% male
Age
38.8
average years
Country rank
#16902
Brand in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Gardaland

58.7% are female, 41.3% are male, average age 38.8.

Fig. 02

Gender split

58.7%
Female
41.3%
Male
Demographic split for Gardaland audience in Germany
MetricValue
Female58.7%
Male41.3%
Average age38.8
Estimated audience size310,377
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Gardaland audience in Germany
Age bracketShare%
16-1921%
20-2918%
30-3923%
40-4919%
50+20%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Gardaland audience comes from Germany.

Worldwide audience distribution share by country for Gardaland
CountryShare
Italy65.2%
Germany5.3%
Switzerland3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gardaland audience in Germany is strongest.

Fig. 05

Top regions by affinity

Gardaland customers by region in Germany
#RegionReachAffinity×
01Bayern~200K2.89×
02Baden-Württemberg~70K1.66×
03Sachsen~20K1.15×
04Thüringen~9K1.12×
05Hessen~30K1.11×
06Rheinland-Pfalz~20K0.96×
07Saarland~4K0.93×
08Sachsen-Anhalt~7K0.80×
09Brandenburg~8K0.79×
10Nordrhein-Westfalen~60K0.76×
11Niedersachsen~20K0.74×
12Berlin~10K0.74×
13Hamburg~5K0.68×
14Schleswig-Holstein~8K0.67×
15Mecklenburg-Vorpommern~4K0.63×
16Bremen~2K0.58×
Fig. 06

Affinity by region

Affinity by region — Gardaland, Germany
0.58×1.00×2.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gardaland audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gardaland audience
#·InterestCategoryAffinity×
01Visit MauiPOI83.70×
02Resorts World SentosaTravel & Leisure69.65×
03Google FlightsTravel & Leisure43.75×
04Met GalaMovies & TV32.15×
05Three Kings (1999 film)Movies & TV31.67×
06Lily CollinsMovies & TV27.67×
07Meliá Hotels InternationalTravel & Leisure21.78×
08mystic riverMovies & TV19.95×
09Josh HutchersonMovies & TV18.70×
10VistaprintBusiness & Career17.70×
11The Revenant (2015 film)Movies & TV15.77×
12Heide ParkTravel & Leisure12.13×
13FlickrInternet & Social Media10.16×
14Tropical Islands ResortTravel & Leisure8.99×
15ParshipInternet & Social Media6.08×
16Luxury WatchesFashion & Accessoires5.64×
17Center ParcsTravel & Leisure5.51×
18Netto Marken-DiscountShopping2.93×
19Arts and musicArts & Culture1.72×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gardaland audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gardaland audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.62×
TravellingTHRILL1.25×
IndividualismJOY1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gardaland audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.98×
Healthy LifestyleBALANCE1.00×
Early Adopter MentalityPOWER1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Gardaland's target market in Germany?

Gardaland's target market in Germany covers an estimated 310,377 people, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Gardaland customers?

58.7% of the Gardaland audience are female, 41.3% are male, with an average age of 38.8 years.

03

Which brands do Gardaland fans like most?

Gardaland fans show strongest brand affinity for Google Flights (43.75×), Lily Collins (27.67×), and Vistaprint (17.7×) over the country average.

04

Where do Gardaland fans live in Germany?

Gardaland fans in Germany are most concentrated in Bayern (reach ~200K), Baden-Württemberg (reach ~70K), and Nordrhein-Westfalen (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Gardaland fans also like?

Beyond Gardaland itself, the audience over-indexes on Lily Collins (27.67×), Vistaprint (17.7×), Tropical Islands Resort (8.99×), and Three Kings (1999 film) (31.67×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Gardaland audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Gardaland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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