Gardaland Audience in Germany
Gardaland has an estimated audience of 330,077 people in Germany. 58.7% are female, 41.3% are male, average age 38.8. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Google Flights, Lily Collins, Vistaprint, Tropical Islands Resort, Three Kings (1999 film).
The average Gardaland fan in Germany is 38.8 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Google Flights, Lily Collins, Vistaprint, with strongest over-indexing on Google Flights (43.75× the country average). Demographically, the Gardaland audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand
Demographics of Gardaland fans
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 38.8 |
| Estimated audience size | 330,077 |
Audience persona
The typical Gardaland fan in Germany is more female, around 38.8 years old, with strong Family Orientation tendencies and a notable affinity for Google Flights.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 156,663 | 2.95× |
| Baden-Württemberg | 77,670 | 1.72× |
| Nordrhein-Westfalen | 57,397 | 0.79× |
| Hessen | 27,855 | 1.11× |
| Niedersachsen | 23,839 | 0.74× |
| Sachsen | 18,869 | 1.17× |
| Rheinland-Pfalz | 15,370 | 0.93× |
| Berlin | 11,459 | 0.78× |
| Thüringen | 9,206 | 1.09× |
| Schleswig-Holstein | 7,631 | 0.64× |
| Brandenburg | 7,555 | 0.74× |
| Sachsen-Anhalt | 6,532 | 0.76× |
| Hamburg | 4,927 | 0.66× |
| Mecklenburg-Vorpommern | 3,631 | 0.58× |
| Saarland | 3,548 | 0.88× |
| Bremen | 1,280 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Flights | 43.75× | Travel & Leisure |
| Lily Collins | 27.67× | Movies & TV |
| Vistaprint | 17.7× | Business & Career |
| Tropical Islands Resort | 8.99× | Travel & Leisure |
| Three Kings (1999 film) | 31.67× | Movies & TV |
| Josh Hutcherson | 18.7× | Movies & TV |
| Visit Maui | 83.7× | |
| Netto Marken-Discount | 2.93× | Shopping |
| Center Parcs | 5.51× | Travel & Leisure |
| Flickr | 10.16× | Internet & Social Media |
| The Revenant (2015 film) | 15.77× | Movies & TV |
| Arts and music | 1.72× | Arts & Culture |
| Resorts World Sentosa | 69.65× | Travel & Leisure |
| Business and industry | 1.51× | Business & Career |
| Heide Park | 12.13× | Travel & Leisure |
| mystic river | 19.95× | Movies & TV |
| Met Gala | 32.15× | Movies & TV |
| Parship | 6.08× | Internet & Social Media |
| Luxury Watches | 5.64× | Fashion & Accessoires |
| 500px | 11.48× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.88 |
| Quality Awareness | PREMIUM | 2.44 |
| Early Adopter Mentality | POWER | 1.63 |
| Design Affinity | PREMIUM | 1.61 |
| Travelling | THRILL | 1.52 |
| Sports Activity | POWER | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 65.7% |
| Germany | 5.5% |
| Switzerland | 3.4% |
See Gardaland audiences in other countries
More Travel & Leisure audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Gardaland have in Germany?
Gardaland has an estimated audience of 330,077 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Gardaland fans?
58.7% of Gardaland fans are female, 41.3% are male, with an average age of 38.8 years.
Which brands do Gardaland fans like most?
Gardaland fans show strongest brand affinity for Google Flights (43.75×), Lily Collins (27.67×), and Vistaprint (17.7×) over the country average.
Where do Gardaland fans live in Germany?
Gardaland fans in Germany are most concentrated in Bayern (reach 156,663), Baden-Württemberg (reach 77,670), and Nordrhein-Westfalen (reach 57,397). These three regions account for the largest share of the active audience.
What other brands do Gardaland fans also like?
Beyond Gardaland itself, the audience over-indexes on Lily Collins (27.67×), Vistaprint (17.7×), Tropical Islands Resort (8.99×), and Three Kings (1999 film) (31.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gardaland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.