Heide Park Audience in Germany
Heide Park has an estimated audience of 508,966 people in Germany. 66.1% are female, 33.9% are male, average age 34.8. Top regions: Niedersachsen, Nordrhein-Westfalen, Schleswig-Holstein. Top brand affinities: Sarah Engels, Merlin Entertainments, Center Parcs, Online shopping, Ernsting's family.
The average Heide Park fan in Germany is 34.8 years old, more female, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Schleswig-Holstein. Top brand affinities include Sarah Engels, Merlin Entertainments, Center Parcs, with strongest over-indexing on Sarah Engels (15.11× the country average). Demographically, the Heide Park audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Family Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Theme park
Demographics of Heide Park fans
| Metric | Value |
|---|---|
| Female | 66.1% |
| Male | 33.9% |
| Average age | 34.8 |
| Estimated audience size | 508,966 |
Audience persona
The typical Heide Park fan in Germany is more female, around 34.8 years old, with strong Family Orientation tendencies and a notable affinity for Sarah Engels.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 131,348 | 2.66× |
| Nordrhein-Westfalen | 73,430 | 0.66× |
| Schleswig-Holstein | 44,073 | 2.41× |
| Hamburg | 29,832 | 2.59× |
| Bayern | 19,717 | 0.24× |
| Hessen | 19,240 | 0.5× |
| Berlin | 17,563 | 0.77× |
| Brandenburg | 11,178 | 0.71× |
| Sachsen-Anhalt | 11,148 | 0.85× |
| Sachsen | 10,412 | 0.42× |
| Mecklenburg-Vorpommern | 10,402 | 1.07× |
| Baden-Württemberg | 9,532 | 0.14× |
| Rheinland-Pfalz | 8,739 | 0.34× |
| Bremen | 8,406 | 1.93× |
| Thüringen | 6,003 | 0.46× |
| Saarland | 1,589 | 0.25× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sarah Engels | 15.11× | Movies & TV |
| Merlin Entertainments | 30× | Travel & Leisure |
| Center Parcs | 5.62× | Travel & Leisure |
| Online shopping | 1.98× | Shopping |
| Ernsting's family | 4.26× | Shopping |
| Bobbejaanland | 31.19× | Travel & Leisure |
| Harry Potter | 1.93× | Movies & TV |
| Hansa Park | 20.27× | Travel & Leisure |
| Deichmann | 2.71× | Shopping |
| Business and industry | 1.51× | Business & Career |
| Wetter.com | 2.45× | Home & Garden |
| Theme parks | 3.53× | Travel & Leisure |
| Gute Zeiten, schlechte Zeiten | 3.07× | Movies & TV |
| Six Flags | 29.81× | Travel & Leisure |
| Tropical Islands Resort | 4.32× | Travel & Leisure |
| SV Werder Bremen | 2× | Sports |
| Gala | 1.94× | News |
| Obi (store) | 1.71× | Shopping |
| Woman | 2.47× | Kids & Family |
| Rossmann | 1.95× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.34 |
| Pet Ownership | JOY | 1.24 |
| LGBTQ+ Identity | OPEN | 1.22 |
| DIY Mentality | THRILL | 1.17 |
| Convenience Orientation | PREMIUM | 1.15 |
| Individualism | JOY | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 26.5% |
| United States | 16.9% |
| Japan | 8.0% |
See Heide Park audiences in other countries
More Theme park audiences in Germany
- Disneyland (4,166,597)
- Walt Disney World (3,831,555)
- Serengeti Park (3,510,016)
- Rulantica (3,282,946)
- Hackescher Markt (3,030,000)
Frequently asked questions
How many fans does Heide Park have in Germany?
Heide Park has an estimated audience of 508,966 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of Heide Park fans?
66.1% of Heide Park fans are female, 33.9% are male, with an average age of 34.8 years.
Which brands do Heide Park fans like most?
Heide Park fans show strongest brand affinity for Sarah Engels (15.11×), Merlin Entertainments (30×), and Center Parcs (5.62×) over the country average.
Where do Heide Park fans live in Germany?
Heide Park fans in Germany are most concentrated in Niedersachsen (reach 131,348), Nordrhein-Westfalen (reach 73,430), and Schleswig-Holstein (reach 44,073). These three regions account for the largest share of the active audience.
What other brands do Heide Park fans also like?
Beyond Heide Park itself, the audience over-indexes on Merlin Entertainments (30×), Center Parcs (5.62×), Online shopping (1.98×), and Ernsting's family (4.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Heide Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.