Rascasse Audience Intelligence

Heide Park Audience in Germany

A data profile of the people who buy, follow and care about Heide Park in Germany — modelled from more than twelve digital signal sources. Heide Park has an estimated audience of 508,966 people in Germany.

#16among Theme park in Germany#974among POI in Germany#903in Travel & Leisure

The average Heide Park fan in Germany is 34.8 years old, more female, and lives primarily in Niedersachsen.

The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Schleswig-Holstein.

Top brand affinities include Sarah Engels, Center Parcs, Merlin Entertainments, with strongest over-indexing on Sarah Engels (15.11× the country average).

Demographically, the Heide Park audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Family Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Heide Park fan in Germany is more female, around 34.8 years old, with strong Family Orientation tendencies and a notable affinity for Sarah Engels.

Category: Travel & Leisure · Type: POI · Subtype: Theme park

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Heide Park profile in Germany.

Audience size
509K
in Germany
Gender
66.1%♀
33.9% male
Age
34.8
average years
Country rank
#11564
POI in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Heide Park fans

66.1% are female, 33.9% are male, average age 34.8.

Fig. 02

Gender split

66.1%
Female
33.9%
Male
Demographic split for Heide Park audience in Germany
MetricValue
Female66.1%
Male33.9%
Average age34.8
Estimated audience size508,966
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Heide Park audience in Germany
Age bracketShare%
16-1926%
20-2924%
30-3925%
40-4916%
50+9%
Fig. 04

Worldwide distribution

26.5%

of the worldwide Heide Park audience comes from Germany.

Worldwide audience distribution share by country for Heide Park
CountryShare
Germany26.5%
United States16.8%
Japan8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Heide Park audience in Germany is strongest.

Fig. 05

Top regions by affinity

Heide Park fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~200K3.25×
02Hamburg~30K2.62×
03Schleswig-Holstein~40K2.37×
04Bremen~9K1.98×
05Mecklenburg-Vorpommern~10K1.07×
06Sachsen-Anhalt~10K0.83×
07Berlin~20K0.71×
08Brandenburg~10K0.68×
09Nordrhein-Westfalen~70K0.63×
10Hessen~20K0.47×
11Thüringen~6K0.46×
12Sachsen~10K0.41×
13Rheinland-Pfalz~8K0.33×
14Saarland~2K0.28×
15Bayern~20K0.23×
16Baden-Württemberg~10K0.17×
Fig. 06

Affinity by region

Affinity by region — Heide Park, Germany
0.17×1.00×3.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Heide Park audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Heide Park audience
#·InterestCategoryAffinity×
01BobbejaanlandTravel & Leisure31.19×
02Merlin EntertainmentsTravel & Leisure30.00×
03Six FlagsTravel & Leisure29.81×
04Hansa ParkTravel & Leisure20.27×
05Sarah EngelsMovies & TV15.11×
06Center ParcsTravel & Leisure5.62×
07Tropical Islands ResortTravel & Leisure4.32×
08Ernsting's familyShopping4.26×
09Alles was zähltMovies & TV3.60×
10Theme parksTravel & Leisure3.53×
11Gute Zeiten, schlechte ZeitenMovies & TV3.07×
12DeichmannShopping2.71×
13WomanKids & Family2.47×
14BonprixShopping2.44×
15SV Werder BremenSports2.00×
16Online shoppingShopping1.98×
17RossmannShopping1.95×
18Harry PotterMovies & TV1.93×
19Obi (store)Shopping1.71×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Heide Park audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Heide Park audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.48×
ExtroversionTHRILL1.18×
DIY MentalityTHRILL1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Heide Park audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.62×
Early Adopter MentalityPOWER0.67×
SustainabilityBALANCE0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Heide Park have in Germany?

Heide Park has an estimated audience of 508,966 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.

02

What is the gender split and age of Heide Park fans?

66.1% of Heide Park fans are female, 33.9% are male, with an average age of 34.8 years.

03

Which brands do Heide Park fans like most?

Heide Park fans show strongest brand affinity for Sarah Engels (15.11×), Center Parcs (5.62×), and Merlin Entertainments (30×) over the country average.

04

Where do Heide Park fans live in Germany?

Heide Park fans in Germany are most concentrated in Niedersachsen (reach ~200K), Nordrhein-Westfalen (reach ~70K), and Schleswig-Holstein (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Heide Park fans also like?

Beyond Heide Park itself, the audience over-indexes on Center Parcs (5.62×), Merlin Entertainments (30×), Ernsting's family (4.26×), and Online shopping (1.98×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Theme park audiences in Germany

See Heide Park audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Heide Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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