Hansa Park Audience in Germany
Hansa Park has an estimated audience of 261,134 people in Germany. 66.5% are female, 33.5% are male, average age 35.4. Top regions: Schleswig-Holstein, Niedersachsen, Hamburg. Top brand affinities: SeaWorld San Diego, Holiday Park, Germany, Albert Einstein, Heide Park, Movie Park Germany.
The average Hansa Park fan in Germany is 35.4 years old, more female, and lives primarily in Schleswig-Holstein. The audience is concentrated in Schleswig-Holstein, Niedersachsen, Hamburg. Top brand affinities include SeaWorld San Diego, Holiday Park, Germany, Albert Einstein, with strongest over-indexing on SeaWorld San Diego (126.77× the country average). Demographically, the Hansa Park audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Theme park
Demographics of Hansa Park fans
| Metric | Value |
|---|---|
| Female | 66.5% |
| Male | 33.5% |
| Average age | 35.4 |
| Estimated audience size | 261,134 |
Audience persona
The typical Hansa Park fan in Germany is more female, around 35.4 years old, with strong Family Orientation tendencies and a notable affinity for SeaWorld San Diego.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Schleswig-Holstein | 60,342 | 6.44× |
| Niedersachsen | 19,608 | 0.77× |
| Hamburg | 16,372 | 2.77× |
| Nordrhein-Westfalen | 15,537 | 0.27× |
| Mecklenburg-Vorpommern | 12,529 | 2.51× |
| Berlin | 5,768 | 0.49× |
| Bayern | 5,340 | 0.13× |
| Hessen | 5,268 | 0.26× |
| Brandenburg | 4,855 | 0.6× |
| Baden-Württemberg | 4,191 | 0.12× |
| Sachsen | 3,464 | 0.27× |
| Sachsen-Anhalt | 2,495 | 0.37× |
| Rheinland-Pfalz | 2,005 | 0.15× |
| Thüringen | 1,578 | 0.24× |
| Bremen | 1,098 | 0.49× |
| Saarland | 345 | 0.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| SeaWorld San Diego | 126.77× | Travel & Leisure |
| Holiday Park, Germany | 34.29× | Travel & Leisure |
| Albert Einstein | 20× | Technology & Electronics |
| Heide Park | 36.34× | Travel & Leisure |
| Movie Park Germany | 40.01× | Travel & Leisure |
| Phantasialand | 18.53× | Travel & Leisure |
| Erlebnispark Tripsdrill | 41.24× | Travel & Leisure |
| Efteling | 24.45× | Travel & Leisure |
| Ferien mit Hund | 10.79× | Pets & Animals |
| Lego City | 19.83× | Kids & Family |
| Rulantica | 6.45× | Travel & Leisure |
| Europa-Park | 9.87× | Travel & Leisure |
| Roller coaster | 12.82× | Travel & Leisure |
| Private healthcare | 20× | Health |
| Lower Saxony | 3.45× | Travel & Leisure |
| Harz | 8.02× | Travel & Leisure |
| Rhein-Zeitung | 7.77× | News |
| Center Parcs | 3.37× | Travel & Leisure |
| Lego | 2.52× | Kids & Family |
| Walt Disney World | 3.58× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.47 |
| LGBTQ+ Identity | OPEN | 1.33 |
| DIY Mentality | THRILL | 1.29 |
| Convenience Orientation | PREMIUM | 1.26 |
| Risk Appetite | THRILL | 1.21 |
| Travelling | THRILL | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 44.2% |
| United States | 21.2% |
| Denmark | 10.5% |
See Hansa Park audiences in other countries
More Theme park audiences in Germany
- Disneyland (4,166,597)
- Walt Disney World (3,831,555)
- Serengeti Park (3,510,016)
- Rulantica (3,282,946)
- Hackescher Markt (3,030,000)
Frequently asked questions
How many fans does Hansa Park have in Germany?
Hansa Park has an estimated audience of 261,134 people in Germany, concentrated in Schleswig-Holstein and Niedersachsen.
What is the gender split and age of Hansa Park fans?
66.5% of Hansa Park fans are female, 33.5% are male, with an average age of 35.4 years.
Which brands do Hansa Park fans like most?
Hansa Park fans show strongest brand affinity for SeaWorld San Diego (126.77×), Holiday Park, Germany (34.29×), and Albert Einstein (20×) over the country average.
Where do Hansa Park fans live in Germany?
Hansa Park fans in Germany are most concentrated in Schleswig-Holstein (reach 60,342), Niedersachsen (reach 19,608), and Hamburg (reach 16,372). These three regions account for the largest share of the active audience.
What other brands do Hansa Park fans also like?
Beyond Hansa Park itself, the audience over-indexes on Holiday Park, Germany (34.29×), Albert Einstein (20×), Heide Park (36.34×), and Movie Park Germany (40.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hansa Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.