Rascasse Audience Intelligence

Hansa Park Audience in Germany

A data profile of the people who buy, follow and care about Hansa Park in Germany — modelled from more than twelve digital signal sources. Hansa Park has an estimated audience of 261,134 people in Germany.

#26among Theme park in Germany#1846among POI in Germany#1562in Travel & Leisure

The average Hansa Park fan in Germany is 35.4 years old, more female, and lives primarily in Schleswig-Holstein.

The audience is concentrated in Schleswig-Holstein, Niedersachsen, Hamburg.

Top brand affinities include SeaWorld San Diego, Holiday Park, Germany, Albert Einstein, with strongest over-indexing on SeaWorld San Diego (126.77× the country average).

Demographically, the Hansa Park audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Family Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hansa Park fan in Germany is more female, around 35.4 years old, with strong Family Orientation tendencies and a notable affinity for SeaWorld San Diego.

Category: Travel & Leisure · Type: POI · Subtype: Theme park

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hansa Park profile in Germany.

Audience size
261K
in Germany
Gender
66.5%♀
33.5% male
Age
35.4
average years
Country rank
#19097
POI in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hansa Park fans

66.5% are female, 33.5% are male, average age 35.4.

Fig. 02

Gender split

66.5%
Female
33.5%
Male
Demographic split for Hansa Park audience in Germany
MetricValue
Female66.5%
Male33.5%
Average age35.4
Estimated audience size261,134
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Hansa Park audience in Germany
Age bracketShare%
16-1926%
20-2924%
30-3921%
40-4916%
50+12%
Fig. 04

Worldwide distribution

44.0%

of the worldwide Hansa Park audience comes from Germany.

Worldwide audience distribution share by country for Hansa Park
CountryShare
Germany44.0%
United States21.0%
Denmark10.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hansa Park audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hansa Park fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~60K6.58×
02Hamburg~20K2.69×
03Mecklenburg-Vorpommern~10K2.49×
04Niedersachsen~20K0.74×
05Brandenburg~5K0.58×
06Bremen~1K0.51×
07Berlin~6K0.48×
08Sachsen-Anhalt~3K0.48×
09Sachsen~4K0.28×
10Nordrhein-Westfalen~10K0.26×
11Thüringen~2K0.26×
12Hessen~5K0.25×
13Saarland<1K0.21×
14Rheinland-Pfalz~2K0.17×
15Bayern~6K0.14×
16Baden-Württemberg~4K0.12×
Fig. 06

Affinity by region

Affinity by region — Hansa Park, Germany
0.12×1.00×6.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hansa Park audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hansa Park audience
#·InterestCategoryAffinity×
01SeaWorld San DiegoTravel & Leisure126.77×
02Erlebnispark TripsdrillTravel & Leisure41.24×
03Movie Park GermanyTravel & Leisure40.01×
04Heide ParkTravel & Leisure36.34×
05Holiday Park, GermanyTravel & Leisure34.29×
06EftelingTravel & Leisure24.45×
07Albert EinsteinTechnology & Electronics20.00×
08Private healthcareHealth20.00×
09Lego CityKids & Family19.83×
10PhantasialandTravel & Leisure18.53×
11Roller coasterTravel & Leisure12.82×
12Ferien mit HundPets & Animals10.79×
13Europa-ParkTravel & Leisure9.87×
14HarzTravel & Leisure8.02×
15Rhein-ZeitungNews7.77×
16RulanticaTravel & Leisure6.45×
17Walt Disney WorldTravel & Leisure3.58×
18Lower SaxonyTravel & Leisure3.45×
19Center ParcsTravel & Leisure3.37×
20LegoKids & Family2.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hansa Park audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hansa Park audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.14×
DIY MentalityTHRILL1.02×
TraditionCONSERVATISM1.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hansa Park audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.79×
Quality AwarenessPREMIUM0.79×
PatriotismCONSERVATISM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hansa Park have in Germany?

Hansa Park has an estimated audience of 261,134 people in Germany, concentrated in Schleswig-Holstein and Niedersachsen.

02

What is the gender split and age of Hansa Park fans?

66.5% of Hansa Park fans are female, 33.5% are male, with an average age of 35.4 years.

03

Which brands do Hansa Park fans like most?

Hansa Park fans show strongest brand affinity for SeaWorld San Diego (126.77×), Holiday Park, Germany (34.29×), and Albert Einstein (20×) over the country average.

04

Where do Hansa Park fans live in Germany?

Hansa Park fans in Germany are most concentrated in Schleswig-Holstein (reach ~60K), Niedersachsen (reach ~20K), and Hamburg (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Hansa Park fans also like?

Beyond Hansa Park itself, the audience over-indexes on Holiday Park, Germany (34.29×), Albert Einstein (20×), Heide Park (36.34×), and Movie Park Germany (40.01×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Theme park audiences in Germany

See Hansa Park audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hansa Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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