Rhein-Zeitung Audience in Germany
Rhein-Zeitung has an estimated audience of 926,785 people in Germany. 57.5% are female, 42.5% are male, average age 43.2. Top regions: Rheinland-Pfalz, Nordrhein-Westfalen, Hessen. Top brand affinities: Rossmann, Home Office, Progressive rock, Jack White, Stradivarius.
The average Rhein-Zeitung fan in Germany is 43.2 years old, more female, and lives primarily in Rheinland-Pfalz. The audience is concentrated in Rheinland-Pfalz, Nordrhein-Westfalen, Hessen. Top brand affinities include Rossmann, Home Office, Progressive rock, with strongest over-indexing on Rossmann (2.3× the country average). Demographically, the Rhein-Zeitung audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Pet Ownership, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Rhein-Zeitung fans
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 43.2 |
| Estimated audience size | 926,785 |
Audience persona
The typical Rhein-Zeitung fan in Germany is more female, around 43.2 years old, with strong Pet Ownership tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Rheinland-Pfalz | 647,834 | 13.95× |
| Nordrhein-Westfalen | 65,824 | 0.32× |
| Hessen | 36,547 | 0.52× |
| Baden-Württemberg | 15,113 | 0.12× |
| Bayern | 13,664 | 0.09× |
| Niedersachsen | 8,971 | 0.1× |
| Saarland | 4,930 | 0.43× |
| Berlin | 4,204 | 0.1× |
| Schleswig-Holstein | 1,991 | 0.06× |
| Sachsen | 1,766 | 0.04× |
| Brandenburg | 1,477 | 0.05× |
| Hamburg | 1,411 | 0.07× |
| Mecklenburg-Vorpommern | 851 | 0.05× |
| Thüringen | 792 | 0.03× |
| Sachsen-Anhalt | 539 | 0.02× |
| Bremen | 311 | 0.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.3× | Shopping |
| Home Office | 1.64× | Business & Career |
| Progressive rock | 2.11× | Music & Radio |
| Jack White | 1.98× | Movies & TV |
| Stradivarius | 1.56× | Shopping |
| Israel | 1.57× | Travel & Leisure |
| Snow White (Fables) | 1.73× | Literature |
| Al Anbar Governorate | 7.77× | Travel & Leisure |
| Clogging | 7.77× | Music & Radio |
| Esra Erol | 3.27× | Movies & TV |
| Home Delivery | 1.62× | Food & Beverages |
| Corfu (regional unit) | 1.81× | Travel & Leisure |
| Steampunk | 2.09× | Fashion & Accessoires |
| Keeper (password manager) | 2.18× | Technology & Electronics |
| Metamorphoses | 1.6× | Literature |
| Coworking | 1.81× | Business & Career |
| Gloria | 2.1× | Music & Radio |
| Lindy Hop | 3.74× | Music & Radio |
| Volvo V60 | 2.02× | Cars & Mobility |
| Emperor Entertainment Group | 1.61× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.18 |
| Family Orientation | CONSERVATISM | 1.07 |
| Tradition | CONSERVATISM | 1.05 |
| Sports Activity | POWER | 1.04 |
| Healthy Lifestyle | BALANCE | 1.03 |
| Community Orientation | OPEN | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 95.3% |
| Netherlands | 0.6% |
| Austria | 0.5% |
See Rhein-Zeitung audiences in other countries
More Newspaper audiences in Germany
- Bild (23,266,420)
- Der Spiegel (6,989,095)
- Focus (6,880,800)
- Der Tagesspiegel (6,754,541)
- Die Welt (5,972,493)
Frequently asked questions
How many fans does Rhein-Zeitung have in Germany?
Rhein-Zeitung has an estimated audience of 926,785 people in Germany, concentrated in Rheinland-Pfalz and Nordrhein-Westfalen.
What is the gender split and age of Rhein-Zeitung fans?
57.5% of Rhein-Zeitung fans are female, 42.5% are male, with an average age of 43.2 years.
Which brands do Rhein-Zeitung fans like most?
Rhein-Zeitung fans show strongest brand affinity for Rossmann (2.3×), Home Office (1.64×), and Progressive rock (2.11×) over the country average.
Where do Rhein-Zeitung fans live in Germany?
Rhein-Zeitung fans in Germany are most concentrated in Rheinland-Pfalz (reach 647,834), Nordrhein-Westfalen (reach 65,824), and Hessen (reach 36,547). These three regions account for the largest share of the active audience.
What other brands do Rhein-Zeitung fans also like?
Beyond Rhein-Zeitung itself, the audience over-indexes on Home Office (1.64×), Progressive rock (2.11×), Jack White (1.98×), and Stradivarius (1.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rhein-Zeitung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.