Efteling Audience in Germany
Efteling has an estimated audience of 414,713 people in Germany. 67.3% are female, 32.7% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Niedersachsen, Rheinland-Pfalz. Top brand affinities: Center Parcs, Coolblue, Algemeen Dagblad, Disneyland Resort, Roller coaster.
The average Efteling fan in Germany is 36.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Rheinland-Pfalz. Top brand affinities include Center Parcs, Coolblue, Algemeen Dagblad, with strongest over-indexing on Center Parcs (6.77× the country average). Demographically, the Efteling audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: POI
Demographics of Efteling fans
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 36.8 |
| Estimated audience size | 414,713 |
Audience persona
The typical Efteling fan in Germany is more female, around 36.8 years old, with strong Family Orientation tendencies and a notable affinity for Center Parcs.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 303,684 | 3.35× |
| Niedersachsen | 60,592 | 1.5× |
| Rheinland-Pfalz | 46,433 | 2.23× |
| Baden-Württemberg | 45,742 | 0.81× |
| Hessen | 34,346 | 1.09× |
| Bayern | 33,670 | 0.51× |
| Schleswig-Holstein | 10,877 | 0.73× |
| Berlin | 8,364 | 0.45× |
| Sachsen | 8,067 | 0.4× |
| Hamburg | 7,255 | 0.77× |
| Saarland | 6,245 | 1.23× |
| Brandenburg | 5,321 | 0.41× |
| Thüringen | 5,226 | 0.49× |
| Sachsen-Anhalt | 5,112 | 0.48× |
| Mecklenburg-Vorpommern | 4,326 | 0.55× |
| Bremen | 3,565 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Center Parcs | 6.77× | Travel & Leisure |
| Coolblue | 11.19× | Shopping |
| Algemeen Dagblad | 9.48× | News |
| Disneyland Resort | 10.5× | Travel & Leisure |
| Roller coaster | 12.44× | Travel & Leisure |
| Hansa Park | 18.6× | Travel & Leisure |
| Disneyland Paris | 6.83× | Travel & Leisure |
| Legoland | 6.75× | Travel & Leisure |
| Theme parks | 3.41× | Travel & Leisure |
| Deichmann | 2.35× | Shopping |
| Rulantica | 4.57× | Travel & Leisure |
| Phantasialand | 6.68× | Travel & Leisure |
| Europa-Park | 7.22× | Travel & Leisure |
| Ernsting's family | 3.05× | Shopping |
| Gala | 1.75× | News |
| Plopsaland De Panne | 20.4× | Travel & Leisure |
| Sarah Engels | 4.06× | Movies & TV |
| Gute Zeiten, schlechte Zeiten | 2.27× | Movies & TV |
| Bobbejaanland | 19.41× | Travel & Leisure |
| Lidl | 1.5× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.51 |
| LGBTQ+ Identity | OPEN | 1.42 |
| Pet Ownership | JOY | 1.23 |
| DIY Mentality | THRILL | 1.21 |
| Individualism | JOY | 1.19 |
| Healthy Lifestyle | BALANCE | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Netherlands | 40.0% |
| Belgium | 19.6% |
| Germany | 9.1% |
See Efteling audiences in other countries
More POI audiences in Germany
- Spa, Belgium (2,371,784)
- Indian Ocean (1,584,573)
- Reichstag building (1,432,500)
- Römer (1,354,443)
- Manhattan (1,176,261)
Frequently asked questions
How many fans does Efteling have in Germany?
Efteling has an estimated audience of 414,713 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Efteling fans?
67.3% of Efteling fans are female, 32.7% are male, with an average age of 36.8 years.
Which brands do Efteling fans like most?
Efteling fans show strongest brand affinity for Center Parcs (6.77×), Coolblue (11.19×), and Algemeen Dagblad (9.48×) over the country average.
Where do Efteling fans live in Germany?
Efteling fans in Germany are most concentrated in Nordrhein-Westfalen (reach 303,684), Niedersachsen (reach 60,592), and Rheinland-Pfalz (reach 46,433). These three regions account for the largest share of the active audience.
What other brands do Efteling fans also like?
Beyond Efteling itself, the audience over-indexes on Coolblue (11.19×), Algemeen Dagblad (9.48×), Disneyland Resort (10.5×), and Roller coaster (12.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Efteling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.