Phantasialand Audience in Germany
Phantasialand has an estimated audience of 1,448,279 people in Germany. 63.4% are female, 36.6% are male, average age 36.2. Top regions: Nordrhein-Westfalen, Rheinland-Pfalz, Hessen. Top brand affinities: Online shopping, Center Parcs, Sarah Engels, Gala, Wetter.com.
The average Phantasialand fan in Germany is 36.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Rheinland-Pfalz, Hessen. Top brand affinities include Online shopping, Center Parcs, Sarah Engels, with strongest over-indexing on Online shopping (1.56× the country average). Demographically, the Phantasialand audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Theme park
Demographics of Phantasialand fans
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 36.2 |
| Estimated audience size | 1,448,279 |
Audience persona
The typical Phantasialand fan in Germany is more female, around 36.2 years old, with strong Pet Ownership tendencies and a notable affinity for Online shopping.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,086,210 | 3.93× |
| Rheinland-Pfalz | 215,330 | 2.97× |
| Hessen | 190,625 | 1.73× |
| Baden-Württemberg | 131,616 | 0.67× |
| Bayern | 116,791 | 0.5× |
| Niedersachsen | 114,823 | 0.82× |
| Saarland | 32,322 | 1.82× |
| Schleswig-Holstein | 25,806 | 0.5× |
| Berlin | 24,411 | 0.38× |
| Sachsen | 23,625 | 0.33× |
| Hamburg | 18,139 | 0.55× |
| Thüringen | 15,651 | 0.42× |
| Brandenburg | 13,678 | 0.3× |
| Sachsen-Anhalt | 12,126 | 0.32× |
| Mecklenburg-Vorpommern | 8,036 | 0.29× |
| Bremen | 5,870 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Online shopping | 1.56× | Shopping |
| Center Parcs | 4× | Travel & Leisure |
| Sarah Engels | 5.09× | Movies & TV |
| Gala | 1.85× | News |
| Wetter.com | 1.87× | Home & Garden |
| Deichmann | 1.89× | Shopping |
| REWE | 1.57× | Shopping |
| Netto Marken-Discount | 1.6× | Shopping |
| Ernsting's family | 2.63× | Shopping |
| Gute Zeiten, schlechte Zeiten | 2.22× | Movies & TV |
| Let's Dance (German TV series) | 2.11× | Movies & TV |
| Bonprix | 2.08× | Shopping |
| North Rhine-Westphalia | 1.74× | Travel & Leisure |
| Aral AG | 1.58× | Cars & Mobility |
| Theme parks | 2.33× | Travel & Leisure |
| Rulantica | 3.14× | Travel & Leisure |
| Woman | 1.89× | Kids & Family |
| Helene Fischer | 1.71× | Music & Radio |
| Efteling | 8.58× | Travel & Leisure |
| Florian Silbereisen | 2.11× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.25 |
| LGBTQ+ Identity | OPEN | 1.18 |
| Family Orientation | CONSERVATISM | 1.17 |
| Community Orientation | OPEN | 1.15 |
| Patriotism | CONSERVATISM | 1.13 |
| Tradition | CONSERVATISM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 41.9% |
| Netherlands | 14.6% |
| Belgium | 13.9% |
See Phantasialand audiences in other countries
More Theme park audiences in Germany
- Disneyland (4,166,597)
- Walt Disney World (3,831,555)
- Serengeti Park (3,510,016)
- Rulantica (3,282,946)
- Hackescher Markt (3,030,000)
Frequently asked questions
How many fans does Phantasialand have in Germany?
Phantasialand has an estimated audience of 1,448,279 people in Germany, concentrated in Nordrhein-Westfalen and Rheinland-Pfalz.
What is the gender split and age of Phantasialand fans?
63.4% of Phantasialand fans are female, 36.6% are male, with an average age of 36.2 years.
Which brands do Phantasialand fans like most?
Phantasialand fans show strongest brand affinity for Online shopping (1.56×), Center Parcs (4×), and Sarah Engels (5.09×) over the country average.
Where do Phantasialand fans live in Germany?
Phantasialand fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,086,210), Rheinland-Pfalz (reach 215,330), and Hessen (reach 190,625). These three regions account for the largest share of the active audience.
What other brands do Phantasialand fans also like?
Beyond Phantasialand itself, the audience over-indexes on Center Parcs (4×), Sarah Engels (5.09×), Gala (1.85×), and Wetter.com (1.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Phantasialand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.