Rascasse Audience Intelligence

Phantasialand Audience in Germany

A data profile of the people who buy, follow and care about Phantasialand in Germany — modelled from more than twelve digital signal sources. Phantasialand has an estimated audience of 1,448,279 people in Germany.

#8among Theme park in Germany#322among POI in Germany#371in Travel & Leisure

The average Phantasialand fan in Germany is 36.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Rheinland-Pfalz, Hessen.

Top brand affinities include Sarah Engels, Online shopping, Center Parcs, with strongest over-indexing on Sarah Engels (5.09× the country average).

Demographically, the Phantasialand audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Phantasialand fan in Germany is more female, around 36.2 years old, with strong Family Orientation tendencies and a notable affinity for Sarah Engels.

Category: Travel & Leisure · Type: POI · Subtype: Theme park

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Phantasialand profile in Germany.

Audience size
1.4M
in Germany
Gender
63.4%♀
36.6% male
Age
36.2
average years
Country rank
#4611
POI in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Phantasialand fans

63.4% are female, 36.6% are male, average age 36.2.

Fig. 02

Gender split

63.4%
Female
36.6%
Male
Demographic split for Phantasialand audience in Germany
MetricValue
Female63.4%
Male36.6%
Average age36.2
Estimated audience size1,448,279
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Phantasialand audience in Germany
Age bracketShare%
16-1923%
20-2922%
30-3924%
40-4921%
50+9%
Fig. 04

Worldwide distribution

41.8%

of the worldwide Phantasialand audience comes from Germany.

Worldwide audience distribution share by country for Phantasialand
CountryShare
Germany41.8%
Netherlands14.6%
Belgium13.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Phantasialand audience in Germany is strongest.

Fig. 05

Top regions by affinity

Phantasialand fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~1M4.16×
02Rheinland-Pfalz~200K2.94×
03Saarland~30K1.85×
04Hessen~200K1.66×
05Niedersachsen~100K0.79×
06Baden-Württemberg~100K0.64×
07Hamburg~20K0.53×
08Schleswig-Holstein~30K0.49×
09Bremen~6K0.49×
10Bayern~100K0.48×
11Thüringen~20K0.44×
12Berlin~20K0.35×
13Sachsen-Anhalt~10K0.33×
14Sachsen~20K0.32×
15Brandenburg~10K0.31×
16Mecklenburg-Vorpommern~9K0.31×
Fig. 06

Affinity by region

Affinity by region — Phantasialand, Germany
0.31×1.00×4.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Phantasialand audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Phantasialand audience
#·InterestCategoryAffinity×
01EftelingTravel & Leisure8.58×
02Sarah EngelsMovies & TV5.09×
03Center ParcsTravel & Leisure4.00×
04RulanticaTravel & Leisure3.14×
05Ernsting's familyShopping2.63×
06Alles was zähltMovies & TV2.62×
07Theme parksTravel & Leisure2.33×
08Gute Zeiten, schlechte ZeitenMovies & TV2.22×
091. FC KölnSports2.22×
10Let's Dance (German TV series)Movies & TV2.11×
11BonprixShopping2.08×
12DeichmannShopping1.89×
13WomanKids & Family1.89×
14Schlager musicMusic & Radio1.77×
15North Rhine-WestphaliaTravel & Leisure1.74×
16Helene FischerMusic & Radio1.71×
17Netto Marken-DiscountShopping1.60×
18REWEShopping1.57×
19Online shoppingShopping1.56×
20CHECK24Business & Career1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Phantasialand audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Phantasialand audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.28×
Price SensitivityPREMIUM1.05×
Pet OwnershipJOY1.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Phantasialand audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.57×
SustainabilityBALANCE0.63×
Luxury OrientationPREMIUM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Phantasialand have in Germany?

Phantasialand has an estimated audience of 1,448,279 people in Germany, concentrated in Nordrhein-Westfalen and Rheinland-Pfalz.

02

What is the gender split and age of Phantasialand fans?

63.4% of Phantasialand fans are female, 36.6% are male, with an average age of 36.2 years.

03

Which brands do Phantasialand fans like most?

Phantasialand fans show strongest brand affinity for Sarah Engels (5.09×), Online shopping (1.56×), and Center Parcs (4×) over the country average.

04

Where do Phantasialand fans live in Germany?

Phantasialand fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Rheinland-Pfalz (reach ~200K), and Hessen (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Phantasialand fans also like?

Beyond Phantasialand itself, the audience over-indexes on Online shopping (1.56×), Center Parcs (4×), Deichmann (1.89×), and REWE (1.57×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Theme park audiences in Germany

See Phantasialand audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Phantasialand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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