Harz Audience in Germany
A data profile of the people who buy, follow and care about Harz in Germany — modelled from more than twelve digital signal sources. Harz has an estimated audience of 950,291 people in Germany.
The average Harz fan in Germany is 41.7 years old, balanced, and lives primarily in Niedersachsen.
The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Sachsen-Anhalt.
Top brand affinities include 1. FC Magdeburg, F.C. Hansa Rostock, Hannover 96, with strongest over-indexing on 1. FC Magdeburg (8× the country average).
Demographically, the Harz audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Harz fan in Germany is balanced, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for 1. FC Magdeburg.
At a glance
The key figures that characterise the Harz profile in Germany.
Search interest · 12-month trend
Demographics of Harz fans
52.8% are female, 47.2% are male, average age 41.7.
Gender split
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 41.7 |
| Estimated audience size | 950,291 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 28% | |
| 50+ | 20% |
Worldwide distribution
of the worldwide Harz audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 73.4% |
| Denmark | 8.2% |
| Switzerland | 3.3% |
Geography
Where the Harz audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~70K | 2.79× | |
| 02 | Niedersachsen | ~200K | 2.06× | |
| 03 | Bremen | ~10K | 1.28× | |
| 04 | Thüringen | ~30K | 1.19× | |
| 05 | Hamburg | ~20K | 1.13× | |
| 06 | Schleswig-Holstein | ~40K | 1.06× | |
| 07 | Sachsen | ~50K | 1.03× | |
| 08 | Brandenburg | ~30K | 0.92× | |
| 09 | Mecklenburg-Vorpommern | ~20K | 0.91× | |
| 10 | Berlin | ~30K | 0.78× | |
| 11 | Nordrhein-Westfalen | ~100K | 0.60× | |
| 12 | Hessen | ~40K | 0.57× | |
| 13 | Rheinland-Pfalz | ~20K | 0.46× | |
| 14 | Bayern | ~70K | 0.43× | |
| 15 | Baden-Württemberg | ~60K | 0.43× | |
| 16 | Saarland | ~4K | 0.38× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Harz audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | 1. FC Magdeburg | Sports | 8.00× | ||
| 02 | Gianna Nannini | Music & Radio | 7.46× | ||
| 03 | Nicholas Hoult | Movies & TV | 7.36× | ||
| 04 | VfL Osnabrück | Sports | 7.16× | ||
| 05 | Eintracht Braunschweig | Sports | 5.87× | ||
| 06 | Frauen-Bundesliga | Sports | 5.11× | ||
| 07 | F.C. Hansa Rostock | Sports | 4.96× | ||
| 08 | VfL Bochum | Sports | 4.65× | ||
| 09 | Hannover 96 | Sports | 4.47× | ||
| 10 | Beetlejuice | Movies & TV | 4.19× | ||
| 11 | Scooby-Doo | Movies & TV | 4.05× | ||
| 12 | SC Freiburg | Sports | 3.92× | ||
| 13 | RB Leipzig | Sports | 3.25× | ||
| 14 | Ornamental plant | Home & Garden | 2.78× | ||
| 15 | Borussia Mönchengladbach | Sports | 2.74× | ||
| 16 | Transfermarkt | Sports | 2.45× | ||
| 17 | 2. Bundesliga | Sports | 2.40× | ||
| 18 | Müller (company) | Food & Beverages | 2.22× | ||
| 19 | VfB Stuttgart | Sports | 2.09× | ||
| 20 | Borussia Dortmund | Sports | 1.68× |
Personality of the Harz audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.36× | |
| Risk Appetite | THRILL | 1.35× | |
| Convenience Orientation | PREMIUM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.77× | |
| Sustainability | BALANCE | 0.78× | |
| Luxury Orientation | PREMIUM | 0.80× |
Frequently asked questions
How many fans does Harz have in Germany?
Harz has an estimated audience of 950,291 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of Harz fans?
52.8% of Harz fans are female, 47.2% are male, with an average age of 41.7 years.
Which brands do Harz fans like most?
Harz fans show strongest brand affinity for 1. FC Magdeburg (8×), F.C. Hansa Rostock (4.96×), and Hannover 96 (4.47×) over the country average.
Where do Harz fans live in Germany?
Harz fans in Germany are most concentrated in Niedersachsen (reach ~200K), Nordrhein-Westfalen (reach ~100K), and Sachsen-Anhalt (reach ~70K). These three regions account for the largest share of the active audience.
What other brands do Harz fans also like?
Beyond Harz itself, the audience over-indexes on F.C. Hansa Rostock (4.96×), Hannover 96 (4.47×), Eintracht Braunschweig (5.87×), and VfL Osnabrück (7.16×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
See Harz audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Harz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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