Harz Audience in Germany
Harz has an estimated audience of 950,291 people in Germany. 52.8% are female, 47.2% are male, average age 41.7. Top regions: Niedersachsen, Nordrhein-Westfalen, Sachsen-Anhalt. Top brand affinities: Rossmann, Goes, Home Office, Knokke-Heist, Saving.
The average Harz fan in Germany is 41.7 years old, balanced, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Sachsen-Anhalt. Top brand affinities include Rossmann, Goes, Home Office, with strongest over-indexing on Rossmann (1.53× the country average). Demographically, the Harz audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Harz fans
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 41.7 |
| Estimated audience size | 950,291 |
Audience persona
The typical Harz fan in Germany is balanced, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 195,092 | 2.11× |
| Nordrhein-Westfalen | 124,677 | 0.6× |
| Sachsen-Anhalt | 70,363 | 2.86× |
| Bayern | 67,256 | 0.44× |
| Baden-Württemberg | 56,750 | 0.44× |
| Sachsen | 49,784 | 1.07× |
| Hessen | 41,096 | 0.57× |
| Schleswig-Holstein | 34,986 | 1.03× |
| Berlin | 34,629 | 0.82× |
| Thüringen | 29,054 | 1.2× |
| Brandenburg | 27,000 | 0.92× |
| Hamburg | 23,991 | 1.12× |
| Rheinland-Pfalz | 21,360 | 0.45× |
| Mecklenburg-Vorpommern | 15,620 | 0.86× |
| Bremen | 9,993 | 1.23× |
| Saarland | 3,905 | 0.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.53× | Shopping |
| Goes | 1.53× | Travel & Leisure |
| Home Office | 1.72× | Business & Career |
| Knokke-Heist | 8.02× | Travel & Leisure |
| Saving | 1.55× | Business & Career |
| Stradivarius | 1.59× | Shopping |
| Google Analytics | 2.12× | Internet & Social Media |
| Time (magazine) | 1.66× | News |
| Alaska | 2.86× | Travel & Leisure |
| Israel | 1.56× | Travel & Leisure |
| Jack White | 1.56× | Movies & TV |
| Grimma | 5.89× | Travel & Leisure |
| Al Anbar Governorate | 7.8× | Travel & Leisure |
| Home Delivery | 1.83× | Food & Beverages |
| Golden Gate | 3.57× | Games |
| Emperor Entertainment Group | 2.43× | Business & Career |
| Esra Erol | 3.57× | Movies & TV |
| Buddy – The Buddy Holly Story | 3.04× | Music & Radio |
| Building insulation | 2.66× | Home & Garden |
| Bully (2011 film) | 3.63× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.27 |
| Pet Ownership | JOY | 1.23 |
| Community Orientation | OPEN | 1.15 |
| Tradition | CONSERVATISM | 1.13 |
| Family Orientation | CONSERVATISM | 1.12 |
| DIY Mentality | THRILL | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 73.6% |
| Denmark | 8.2% |
| Switzerland | 3.2% |
See Harz audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Harz have in Germany?
Harz has an estimated audience of 950,291 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of Harz fans?
52.8% of Harz fans are female, 47.2% are male, with an average age of 41.7 years.
Which brands do Harz fans like most?
Harz fans show strongest brand affinity for Rossmann (1.53×), Goes (1.53×), and Home Office (1.72×) over the country average.
Where do Harz fans live in Germany?
Harz fans in Germany are most concentrated in Niedersachsen (reach 195,092), Nordrhein-Westfalen (reach 124,677), and Sachsen-Anhalt (reach 70,363). These three regions account for the largest share of the active audience.
What other brands do Harz fans also like?
Beyond Harz itself, the audience over-indexes on Goes (1.53×), Home Office (1.72×), Knokke-Heist (8.02×), and Saving (1.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Harz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.