A data profile of the people who buy, follow and care about Vanity Fairy in Italy — modelled from more than twelve digital signal sources. Vanity Fairy has an estimated audience of 6,445,810 people in Italy.
Vanity Fairy has an estimated audience of 6,445,810 people in Italy. 42.4% are female, 57.6% are male, average age 37.4. Top brand affinities: John Lennon, Tracy Chapman, George Harrison, Ringo Starr, Janis Joplin.
Top brand affinities include John Lennon, Tracy Chapman, George Harrison, with strongest over-indexing on John Lennon (37.62× the country average).
Demographically, the Vanity Fairy audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Tradition, Sports Activity.
The typical Vanity Fairy fan in Italy is more male, around 37.4 years old, with strong Tradition tendencies and a notable affinity for John Lennon.
The key figures that characterise the Vanity Fairy profile in Italy.
42.4% are female, 57.6% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 42.4% |
| Male | 57.6% |
| Average age | 37.4 |
| Estimated audience size | 6,445,810 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 19% | |
| 30-39 | 26% | |
| 40-49 | 24% | |
| 50+ | 10% |
of the worldwide Vanity Fairy audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 54.9% |
| Spain | 15.3% |
| United States | 14.4% |
The strongest cross-interests of the Vanity Fairy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tracy Chapman | Music & Radio | 43.37× | ||
| 02 | John Lennon | Music & Radio | 37.62× | ||
| 03 | George Harrison | Music & Radio | 33.11× | ||
| 04 | Ringo Starr | Music & Radio | 28.08× | ||
| 05 | Janis Joplin | Music & Radio | 25.09× | ||
| 06 | Marina Abramović | Arts & Culture | 21.04× | ||
| 07 | Marc Chagall | Arts & Culture | 20.63× | ||
| 08 | Lars von Trier | Movies & TV | 20.45× | ||
| 09 | The Who | Music & Radio | 15.35× | ||
| 10 | The Beach Boys | Music & Radio | 14.57× | ||
| 11 | Paul McCartney | Music & Radio | 13.35× | ||
| 12 | Iggy Pop | Music & Radio | 12.70× | ||
| 13 | Rod Stewart | Music & Radio | 12.01× | ||
| 14 | David Lynch | Movies & TV | 11.65× | ||
| 15 | Korean drama | Movies & TV | 9.16× | ||
| 16 | Cameron Diaz | Movies & TV | 8.70× | ||
| 17 | Roberto Bolle | Movies & TV | 8.61× | ||
| 18 | Milan Fashion Week | Fashion & Accessoires | 6.26× | ||
| 19 | Lucio Dalla | Music & Radio | 5.88× | ||
| 20 | Freddie Mercury | Music & Radio | 5.44× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.40× | |
| Sports Activity | POWER | 1.36× | |
| Urban Lifestyle | OPEN | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.74× | |
| Patriotism | CONSERVATISM | 0.76× | |
| Need for Security | CONSERVATISM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Vanity Fairy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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