A data profile of the people who buy, follow and care about Achille Lauro in Italy — modelled from more than twelve digital signal sources. Achille Lauro has an estimated audience of 4,246,817 people in Italy.
Achille Lauro has an estimated audience of 4,246,817 people in Italy. 53.6% are female, 46.4% are male, average age 29.7. Top brand affinities: Rocco Hunt, Marracash, Nek, Singer-songwriter, Annalisa.
Top brand affinities include Rocco Hunt, Marracash, Nek, with strongest over-indexing on Rocco Hunt (21.74× the country average).
Demographically, the Achille Lauro audience skews balanced with an average age of 29.7, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality.
The typical Achille Lauro fan in Italy is balanced, around 29.7 years old, with strong Quality Awareness tendencies and a notable affinity for Rocco Hunt.
The key figures that characterise the Achille Lauro profile in Italy.
53.6% are female, 46.4% are male, average age 29.7.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 29.7 |
| Estimated audience size | 4,246,817 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 46% | |
| 20-29 | 23% | |
| 30-39 | 14% | |
| 40-49 | 10% | |
| 50+ | 6% |
of the worldwide Achille Lauro audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 90.0% |
| Switzerland | 1.8% |
| Germany | 1.8% |
The strongest cross-interests of the Achille Lauro audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rocco Hunt | Music & Radio | 21.74× | ||
| 02 | Marracash | Music & Radio | 10.82× | ||
| 03 | Emis Killa | Music & Radio | 8.96× | ||
| 04 | Nek | Music & Radio | 8.61× | ||
| 05 | Old-school hip hop | Music & Radio | 7.71× | ||
| 06 | Michele Bravi | Internet & Social Media | 6.53× | ||
| 07 | Annalisa | Music & Radio | 4.39× | ||
| 08 | Underground hip hop | Music & Radio | 4.29× | ||
| 09 | Alessandra Amoroso | Music & Radio | 3.85× | ||
| 10 | Local news | News | 3.55× | ||
| 11 | Hair Extensions | Beauty & Wellness | 3.17× | ||
| 12 | Foot Locker | Shopping | 2.94× | ||
| 13 | FC Bayern Munich | Sports | 2.48× | ||
| 14 | Singer-songwriter | Music & Radio | 2.44× | ||
| 15 | Hoodie | Fashion & Accessoires | 2.44× | ||
| 16 | Streetwear | Fashion & Accessoires | 1.97× | ||
| 17 | corriere dello sport | Sports | 1.89× | ||
| 18 | A.C. Milan | Sports | 1.76× | ||
| 19 | Ryanair | Travel & Leisure | 1.65× | ||
| 20 | Concerts | Music & Radio | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.53× | |
| Early Adopter Mentality | POWER | 1.35× | |
| Extroversion | THRILL | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.70× | |
| Design Affinity | PREMIUM | 0.76× | |
| Sustainability | BALANCE | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Achille Lauro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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