A data profile of the people who buy, follow and care about Elodie in Italy — modelled from more than twelve digital signal sources. Elodie has an estimated audience of 4,119,499 people in Italy.
The average Elodie fan in Italy is 39.6 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Eyelash extensions, Lip gloss, Skin care, with strongest over-indexing on Eyelash extensions (2.42× the country average).
Demographically, the Elodie audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Mindfulness, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical Elodie fan in Italy is more female, around 39.6 years old, with strong Mindfulness tendencies and a notable affinity for Eyelash extensions.
The key figures that characterise the Elodie profile in Italy.
58.8% are female, 41.2% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 39.6 |
| Estimated audience size | 4,119,499 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Elodie audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 83.1% |
| France | 2.0% |
| United States | 2.0% |
Where the Elodie audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1M | 1.26× | |
| 02 | Lazio | ~700K | 1.23× | |
| 03 | Puglia | ~400K | 1.17× | |
| 04 | Emilia-Romagna | ~400K | 1.11× | |
| 05 | Veneto | ~400K | 1.11× | |
| 06 | Campania | ~500K | 1.10× | |
| 07 | Piedmont | ~400K | 1.09× | |
| 08 | Liguria | ~100K | 1.08× | |
| 09 | Abruzzo | ~100K | 1.07× | |
| 10 | Tuscany | ~300K | 1.06× | |
| 11 | Sicilia | ~400K | 1.03× | |
| 12 | Marche | ~100K | 1.00× | |
| 13 | Sardinia | ~100K | 0.98× | |
| 14 | Friuli-Venezia Giulia | ~80K | 0.96× | |
| 15 | Umbria | ~60K | 0.84× | |
| 16 | Trentino-Alto Adige/Südtirol | ~70K | 0.79× | |
| 17 | Aosta Valley | ~9K | 0.79× | |
| 18 | Basilicata | ~30K | 0.73× | |
| 19 | Molise | ~10K | 0.71× |
The strongest cross-interests of the Elodie audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eyelash extensions | Beauty & Wellness | 2.42× | ||
| 02 | Draught beer | Food & Beverages | 2.42× | ||
| 03 | Crime fiction | Literature | 2.42× | ||
| 04 | Facial hair | Beauty & Wellness | 2.31× | ||
| 05 | Lip gloss | Beauty & Wellness | 2.27× | ||
| 06 | Chocolate brownie | Food & Beverages | 2.24× | ||
| 07 | Hair iron | Beauty & Wellness | 2.19× | ||
| 08 | Hair Extensions | Beauty & Wellness | 2.09× | ||
| 09 | Hair conditioner | Beauty & Wellness | 1.95× | ||
| 10 | Nail salon | Beauty & Wellness | 1.89× | ||
| 11 | Hairbrush | Beauty & Wellness | 1.89× | ||
| 12 | Eye liner | Beauty & Wellness | 1.88× | ||
| 13 | Eye shadow | Beauty & Wellness | 1.85× | ||
| 14 | Artificial nails | Beauty & Wellness | 1.74× | ||
| 15 | Influencer marketing | Internet & Social Media | 1.64× | ||
| 16 | Max Mara | Fashion & Accessoires | 1.56× | ||
| 17 | Art exhibition | Arts & Culture | 1.55× | ||
| 18 | Robert Redford | Movies & TV | 1.53× | ||
| 19 | Skin care | Beauty & Wellness | 1.51× | ||
| 20 | Manicure | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.26× | |
| Extroversion | THRILL | 1.24× | |
| Risk Appetite | THRILL | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.79× | |
| Indulgence | JOY | 0.83× | |
| Price Sensitivity | PREMIUM | 0.84× |
Elodie has an estimated audience of 4,119,499 people in Italy, concentrated in Lombardy and Lazio.
58.8% of Elodie fans are female, 41.2% are male, with an average age of 39.6 years.
Elodie fans show strongest brand affinity for Eyelash extensions (2.42×), Lip gloss (2.27×), and Skin care (1.51×) over the country average.
Elodie fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~700K), and Campania (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Elodie itself, the audience over-indexes on Lip gloss (2.27×), Skin care (1.51×), Hair conditioner (1.95×), and Nail salon (1.89×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Elodie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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