A data profile of the people who buy, follow and care about Amici di Maria De Filippi in Italy — modelled from more than twelve digital signal sources. Amici di Maria De Filippi has an estimated audience of 6,690,680 people in Italy.
The average Amici di Maria De Filippi fan in Italy is 39.1 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Food, The Bold and the Beautiful, Makeup Tutorials, with strongest over-indexing on Food (103.38× the country average).
Demographically, the Amici di Maria De Filippi audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Extroversion, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Amici di Maria De Filippi fan in Italy is more female, around 39.1 years old, with strong Extroversion tendencies and a notable affinity for Food.
The key figures that characterise the Amici di Maria De Filippi profile in Italy.
63.4% are female, 36.6% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 39.1 |
| Estimated audience size | 6,690,680 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Amici di Maria De Filippi audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 88.8% |
| Spain | 1.5% |
| United States | 1.4% |
Where the Amici di Maria De Filippi audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Puglia | ~600K | 1.43× | |
| 02 | Sardinia | ~200K | 1.36× | |
| 03 | Liguria | ~200K | 1.36× | |
| 04 | Sicilia | ~700K | 1.22× | |
| 05 | Piedmont | ~600K | 1.19× | |
| 06 | Tuscany | ~500K | 1.07× | |
| 07 | Emilia-Romagna | ~600K | 1.06× | |
| 08 | Veneto | ~500K | 1.06× | |
| 09 | Friuli-Venezia Giulia | ~100K | 1.02× | |
| 10 | Lombardy | ~1M | 0.99× | |
| 11 | Lazio | ~800K | 0.97× | |
| 12 | Campania | ~700K | 0.95× | |
| 13 | Marche | ~200K | 0.95× | |
| 14 | Calabria | ~200K | 0.93× | |
| 15 | Abruzzo | ~100K | 0.93× | |
| 16 | Basilicata | ~50K | 0.89× | |
| 17 | Umbria | ~80K | 0.77× | |
| 18 | Molise | ~20K | 0.68× | |
| 19 | Aosta Valley | ~10K | 0.68× | |
| 20 | Trentino-Alto Adige/Südtirol | ~70K | 0.61× |
The strongest cross-interests of the Amici di Maria De Filippi audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Food | Food & Beverages | 103.38× | ||
| 02 | Makeup Tutorials | Beauty & Wellness | 2.87× | ||
| 03 | Manicure & Pedicure | Beauty & Wellness | 2.81× | ||
| 04 | The Bold and the Beautiful | Movies & TV | 2.75× | ||
| 05 | Moda Feminina | Fashion & Accessoires | 2.60× | ||
| 06 | Nail salon | Beauty & Wellness | 2.24× | ||
| 07 | Eyelash extensions | Beauty & Wellness | 2.23× | ||
| 08 | TEZENIS | Fashion & Accessoires | 2.07× | ||
| 09 | Pedicure | Beauty & Wellness | 2.03× | ||
| 10 | Artificial nails | Beauty & Wellness | 1.96× | ||
| 11 | EasyJet | Travel & Leisure | 1.94× | ||
| 12 | Permanent makeup | Beauty & Wellness | 1.91× | ||
| 13 | Nail art | Beauty & Wellness | 1.89× | ||
| 14 | Primark | Shopping | 1.88× | ||
| 15 | Stranger Things | Movies & TV | 1.87× | ||
| 16 | Manicure | Beauty & Wellness | 1.85× | ||
| 17 | Michael Jackson | Music & Radio | 1.82× | ||
| 18 | Uomini e Donne | Movies & TV | 1.81× | ||
| 19 | Ryanair | Travel & Leisure | 1.72× | ||
| 20 | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.50× | |
| Design Affinity | PREMIUM | 1.17× | |
| Price Sensitivity | PREMIUM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.70× | |
| Patriotism | CONSERVATISM | 0.73× | |
| Spirituality | BALANCE | 0.75× |
Amici di Maria De Filippi has an estimated audience of 6,690,680 people in Italy, concentrated in Lombardy and Lazio.
63.4% of Amici di Maria De Filippi fans are female, 36.6% are male, with an average age of 39.1 years.
Amici di Maria De Filippi fans show strongest brand affinity for Food (103.38×), The Bold and the Beautiful (2.75×), and Makeup Tutorials (2.87×) over the country average.
Amici di Maria De Filippi fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~800K), and Campania (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Amici di Maria De Filippi itself, the audience over-indexes on The Bold and the Beautiful (2.75×), Makeup Tutorials (2.87×), EasyJet (1.94×), and Manicure & Pedicure (2.81×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Amici di Maria De Filippi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.