Rascasse Audience Intelligence

Orgain Target Market in United States

A data profile of the people who buy, follow and care about Orgain in United States — modelled from more than twelve digital signal sources. Orgain has an estimated audience of 460,016 people in United States.

#3959among Brand in United States#995in Health

The average Orgain fan in United States is 39.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include NASDAQ, Chuck Norris, Adobo, with strongest over-indexing on NASDAQ (11.79× the country average).

Demographically, the Orgain audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Orgain fan in United States is balanced, around 39.4 years old, with strong Convenience Orientation tendencies and a notable affinity for NASDAQ.

Category: Health · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Orgain profile in United States.

Audience size
460K
in United States
Gender
50.3%♀
49.7% male
Age
39.4
average years
Country rank
#38455
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Orgain

50.3% are female, 49.7% are male, average age 39.4.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for Orgain audience in United States
MetricValue
Female50.3%
Male49.7%
Average age39.4
Estimated audience size460,016
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Orgain audience in United States
Age bracketShare%
16-1916%
20-2921%
30-3924%
40-4923%
50+16%
Fig. 04

Worldwide distribution

74.3%

of the worldwide Orgain audience comes from United States.

Worldwide audience distribution share by country for Orgain
CountryShare
United States74.3%
India4.8%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Orgain audience in United States is strongest.

Fig. 05

Top regions by affinity

Orgain customers by region in United States
#RegionReachAffinity×
01California~80K1.50×
02Connecticut~6K1.36×
03Oregon~7K1.35×
04New Jersey~20K1.33×
05Vermont~1K1.29×
06Washington~10K1.28×
07Massachusetts~10K1.26×
08New Hampshire~2K1.24×
09New York~30K1.22×
10Colorado~9K1.21×
11Utah~5K1.18×
12Illinois~20K1.12×
13Hawaii~2K1.12×
14Idaho~3K1.11×
15Minnesota~7K1.10×
16Virginia~10K1.07×
17Wisconsin~7K1.06×
18Rhode Island~2K1.06×
19Arizona~10K1.05×
20Montana~1K1.05×
21Michigan~10K1.04×
22Maine~2K1.04×
23Pennsylvania~20K1.03×
24North Carolina~10K1.03×
25Washington, District of Columbia~1K1.03×
26Florida~30K1.01×
27Ohio~10K1.00×
28Tennessee~9K1.00×
29Maryland~8K1.00×
30Delaware~1K0.99×
31Georgia~10K0.94×
32Nevada~4K0.94×
33South Dakota<1K0.91×
34Alaska<1K0.91×
35Missouri~7K0.90×
36North Dakota<1K0.90×
37New Mexico~2K0.89×
38South Carolina~6K0.87×
39Nebraska~2K0.87×
40Indiana~7K0.86×
41Kansas~3K0.86×
42Oklahoma~4K0.80×
43Iowa~3K0.80×
44Arkansas~3K0.80×
45Texas~30K0.79×
46Kentucky~5K0.78×
47West Virginia~2K0.77×
48Alabama~5K0.76×
49Louisiana~4K0.73×
50Mississippi~3K0.69×
Fig. 06

Affinity by region

Affinity by region — Orgain, United States
0.69×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Orgain audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Orgain audience
#·InterestCategoryAffinity×
01MaltesersFood & Beverages59.45×
02AdoboFood & Beverages49.01×
03TilapiaPets & Animals37.61×
04american psychoMovies & TV20.53×
05BarbourFashion & Accessoires13.63×
06SicilyTravel & Leisure12.10×
07NASDAQBusiness & Career11.79×
08SweetgreenFood & Beverages11.09×
09Matthew StaffordSports9.17×
10Ryder CupSports8.51×
11Chuck NorrisMovies & TV8.10×
12Mineral waterFood & Beverages6.60×
13Sustainable energyHome & Garden5.71×
14Internet Movie DatabaseMovies & TV5.60×
15QVCMovies & TV5.27×
16Renewable energyBusiness & Career4.78×
17Discount storesShopping4.55×
18Wendy'sFood & Beverages3.41×
19Financial servicesBusiness & Career3.14×
20Organic foodFood & Beverages2.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Orgain audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Orgain audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.83×
Quality AwarenessPREMIUM2.47×
SustainabilityBALANCE2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Orgain audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.76×
CreativityOPEN0.81×
Early Adopter MentalityPOWER0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Orgain's target market in United States?

Orgain's target market in United States covers an estimated 460,016 people, concentrated in California and Florida.

02

What is the gender split and age of Orgain customers?

50.3% of the Orgain audience are female, 49.7% are male, with an average age of 39.4 years.

03

Which brands do Orgain fans like most?

Orgain fans show strongest brand affinity for NASDAQ (11.79×), Chuck Norris (8.1×), and Adobo (49.01×) over the country average.

04

Where do Orgain fans live in United States?

Orgain fans in United States are most concentrated in California (reach ~80K), Florida (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Orgain fans also like?

Beyond Orgain itself, the audience over-indexes on Chuck Norris (8.1×), Adobo (49.01×), american psycho (20.53×), and Sweetgreen (11.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Orgain audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Orgain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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