Orgain Audience in United States

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Orgain has an estimated audience of 463,855 people in United States. 50.3% are female, 49.7% are male, average age 39.4. Top regions: California, New York, Florida. Top brand affinities: american psycho, NASDAQ, Luxury Travel, Prepackaged meal, Whole grain.

The average Orgain fan in United States is 39.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include american psycho, NASDAQ, Luxury Travel, with strongest over-indexing on american psycho (30.81× the country average). Demographically, the Orgain audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand

Demographics of Orgain fans

Demographic split for Orgain audience in United States
MetricValue
Female50.3%
Male49.7%
Average age39.4
Estimated audience size463,855

Audience persona

The typical Orgain fan in United States is balanced, around 39.4 years old, with strong Luxury Orientation tendencies and a notable affinity for american psycho.

Top regions in United States

Top regions ranked by reach for Orgain in United States
RegionReachAffinity
California76,6121.5×
New York33,7221.3×
Florida32,7261.04×
Texas32,5390.82×
Illinois18,3311.19×
Pennsylvania16,5501.06×
New Jersey16,0911.36×
North Carolina15,3041.1×
Ohio15,0091.05×
Georgia13,8720.97×
Michigan13,0521.08×
Virginia12,4721.1×
Washington11,8801.28×
Massachusetts11,8381.3×
Arizona10,1491.07×
Tennessee9,8441.06×
Colorado9,0601.24×
Maryland8,0651.01×
Minnesota7,8271.18×
Oregon7,4801.41×
Wisconsin7,4601.07×
Indiana7,3780.87×
Missouri6,7940.91×
Connecticut6,5981.42×
South Carolina6,1160.88×
Utah5,0511.22×
Alabama4,2430.65×
Kentucky4,2420.73×
Nevada4,1770.93×
Oklahoma4,1120.8×
Louisiana3,9510.66×
Kansas2,9630.81×
Iowa2,8730.75×
Arkansas2,7540.72×
Idaho2,4901.07×
New Hampshire2,4181.32×
Hawaii2,2431.12×
New Mexico2,0540.88×
Nebraska1,9270.83×
Mississippi1,8810.49×
Maine1,6691×
Washington, District of Columbia1,4481.04×
Rhode Island1,3980.95×
Montana1,3361.04×
Delaware1,2891.01×
West Virginia1,1770.55×
Vermont1,1081.36×
South Dakota8210.77×
Alaska6980.7×
North Dakota6710.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Orgain audience
BrandAffinityCategory
american psycho30.81×Movies & TV
NASDAQ7.39×Business & Career
Luxury Travel12.13×Travel & Leisure
Prepackaged meal14.12×Food & Beverages
Whole grain12.59×Food & Beverages
Adobo34.44×Food & Beverages
Barbour15.81×Fashion & Accessoires
Roche Bobois18.61×Home & Garden
Internet Movie Database5.48×Movies & TV
Sweetgreen7.16×Food & Beverages
Do it yourself (DIY)2.12×Home & Garden
Planet Fitness2.49×Sports
Horoscope5.75×Health
Ryder Cup5.62×Sports
Organic food2.51×Food & Beverages
Mineral water5.13×Food & Beverages
Chuck Norris3.66×Movies & TV
Financial services2.58×Business & Career
Boston Marathon8.88×Sports
Fly fishing3.83×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Orgain audience
TraitClusterScore
Luxury OrientationPREMIUM3.31
Quality AwarenessPREMIUM2.29
SustainabilityBALANCE1.94
Convenience OrientationPREMIUM1.75
Healthy LifestyleBALANCE1.62
DIY MentalityTHRILL1.56

Worldwide distribution

Worldwide audience distribution share by country for Orgain
CountryShare
United States74.4%
India4.7%
United Kingdom4.5%

See Orgain audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Orgain have in United States?

Orgain has an estimated audience of 463,855 people in United States, concentrated in California and New York.

What is the gender split and age of Orgain fans?

50.3% of Orgain fans are female, 49.7% are male, with an average age of 39.4 years.

Which brands do Orgain fans like most?

Orgain fans show strongest brand affinity for american psycho (30.81×), NASDAQ (7.39×), and Luxury Travel (12.13×) over the country average.

Where do Orgain fans live in United States?

Orgain fans in United States are most concentrated in California (reach 76,612), New York (reach 33,722), and Florida (reach 32,726). These three regions account for the largest share of the active audience.

What other brands do Orgain fans also like?

Beyond Orgain itself, the audience over-indexes on NASDAQ (7.39×), Luxury Travel (12.13×), Prepackaged meal (14.12×), and Whole grain (12.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Orgain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.