2K Games Audience in United States

2K Games has an estimated audience of 592,689 people in United States. 27.7% are female, 72.3% are male, average age 30.7. Top regions: California, Texas, Florida. Top brand affinities: Air India, Indeed.com, Google Maps, Rent the Runway, Kia Sportage.

The average 2K Games fan in United States is 30.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Air India, Indeed.com, Google Maps, with strongest over-indexing on Air India (57.68× the country average). Demographically, the 2K Games audience skews more male with an average age of 30.7, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand · Subtype: Video game developer

Demographics of 2K Games fans

Demographic split for 2K Games audience in United States
MetricValue
Female27.7%
Male72.3%
Average age30.7
Estimated audience size592,689

Audience persona

The typical 2K Games fan in United States is more male, around 30.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Air India.

Top regions in United States

Top regions ranked by reach for 2K Games in United States
RegionReachAffinity
California96,6121.48×
Texas59,3351.16×
Florida38,6090.96×
New York35,5721.07×
Illinois21,0181.06×
Ohio19,7521.08×
Pennsylvania19,2750.97×
Georgia19,0991.05×
North Carolina18,9791.06×
Washington16,6271.4×
Michigan16,1791.04×
Virginia14,7251.02×
New Jersey14,2080.94×
Tennessee12,8111.08×
Arizona12,6361.04×
Indiana11,8791.1×
Massachusetts11,2090.96×
Nevada10,5201.84×
Maryland10,3651.02×
Missouri10,2761.08×
Colorado9,3561×
South Carolina9,0891.02×
Wisconsin8,5410.96×
Kentucky8,3231.12×
Alabama8,1440.98×
Oregon7,9861.18×
Louisiana7,6791×
Minnesota7,4540.88×
Oklahoma7,0431.07×
Connecticut5,8380.98×
Arkansas5,4721.12×
Utah5,2540.99×
Mississippi4,8490.99×
Kansas4,6160.99×
Iowa4,4590.91×
New Mexico2,9791×
West Virginia2,7761.01×
Idaho2,7260.92×
Nebraska2,6170.88×
Hawaii2,0620.81×
New Hampshire2,0470.88×
Maine1,8120.85×
Rhode Island1,6970.9×
Washington, District of Columbia1,4730.83×
Delaware1,3330.81×
Montana1,1690.71×
Alaska1,1080.87×
South Dakota9790.71×
North Dakota9280.76×
Vermont8230.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 2K Games audience
BrandAffinityCategory
Air India57.68×Travel & Leisure
Indeed.com5.94×Business & Career
Google Maps5.52×Internet & Social Media
Rent the Runway20.78×Shopping
Kia Sportage24.68×Cars & Mobility
Euro Truck Simulator63.76×Games
Aaron Rodgers5.69×Sports
Enterprise Rent-A-Car5.36×Cars & Mobility
Capital One3.24×Business & Career
Baseball glove14.64×Sports
Bomberman76.89×Games
Mobile game3.21×Games
SimCity17.92×Games
Clash of Clans11.8×Games
Circle K4.65×Shopping
Superman1.79×Movies & TV
Luka Dončić7.18×Sports
StubHub5.9×Travel & Leisure
DuckDuckGo5.84×Internet & Social Media
Honda HR-V16.46×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 2K Games audience
TraitClusterScore
Early Adopter MentalityPOWER1.93
LGBTQ+ IdentityOPEN1.84
Social Media UsageJOY1.22
Risk AppetiteTHRILL1.2
Urban LifestyleOPEN1.08
Price SensitivityPREMIUM1.08

Worldwide distribution

Worldwide audience distribution share by country for 2K Games
CountryShare
United States45.6%
Japan8.7%
Germany6.0%

See 2K Games audiences in other countries

More Video game developer audiences in United States

Frequently asked questions

How many fans does 2K Games have in United States?

2K Games has an estimated audience of 592,689 people in United States, concentrated in California and Texas.

What is the gender split and age of 2K Games fans?

27.7% of 2K Games fans are female, 72.3% are male, with an average age of 30.7 years.

Which brands do 2K Games fans like most?

2K Games fans show strongest brand affinity for Air India (57.68×), Indeed.com (5.94×), and Google Maps (5.52×) over the country average.

Where do 2K Games fans live in United States?

2K Games fans in United States are most concentrated in California (reach 96,612), Texas (reach 59,335), and Florida (reach 38,609). These three regions account for the largest share of the active audience.

What other brands do 2K Games fans also like?

Beyond 2K Games itself, the audience over-indexes on Indeed.com (5.94×), Google Maps (5.52×), Rent the Runway (20.78×), and Kia Sportage (24.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for 2K Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.