Rascasse Audience Intelligence

2K Games Target Market in United States

A data profile of the people who buy, follow and care about 2K Games in United States — modelled from more than twelve digital signal sources. 2K Games has an estimated audience of 590,082 people in United States.

#11among Video game developer in United States#3432among Brand in United States#699in Games

The average 2K Games fan in United States is 30.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Euro Truck Simulator, Tilapia, Baseball glove, with strongest over-indexing on Euro Truck Simulator (66.5× the country average).

Demographically, the 2K Games audience skews more male with an average age of 30.7, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical 2K Games fan in United States is more male, around 30.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Euro Truck Simulator.

Category: Games · Type: Brand · Subtype: Video game developer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 2K Games profile in United States.

Audience size
590K
in United States
Gender
27.7%♀
72.3% male
Age
30.7
average years
Country rank
#33158
Brand in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of 2K Games

27.7% are female, 72.3% are male, average age 30.7.

Fig. 02

Gender split

27.7%
Female
72.3%
Male
Demographic split for 2K Games audience in United States
MetricValue
Female27.7%
Male72.3%
Average age30.7
Estimated audience size590,082
Fig. 03

Age distribution

Ø 30.7
average years
Age distribution of the 2K Games audience in United States
Age bracketShare%
16-1943%
20-2923%
30-3915%
40-4911%
50+8%
Fig. 04

Worldwide distribution

44.4%

of the worldwide 2K Games audience comes from United States.

Worldwide audience distribution share by country for 2K Games
CountryShare
United States44.4%
Japan8.5%
Germany5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 2K Games audience in United States is strongest.

Fig. 05

Top regions by affinity

2K Games customers by region in United States
#RegionReachAffinity×
01Nevada~10K1.66×
02California~90K1.43×
03Washington~20K1.30×
04Texas~60K1.15×
05Kentucky~8K1.11×
06Arkansas~5K1.11×
07Oregon~7K1.09×
08North Carolina~20K1.08×
09Indiana~10K1.08×
10Oklahoma~7K1.08×
11Louisiana~8K1.07×
12Mississippi~5K1.07×
13Tennessee~10K1.06×
14Georgia~20K1.05×
15Alabama~9K1.05×
16West Virginia~3K1.05×
17New York~30K1.03×
18Ohio~20K1.03×
19Arizona~10K1.03×
20Maryland~10K1.03×
21Missouri~10K1.03×
22South Carolina~9K1.03×
23Michigan~20K1.02×
24New Mexico~3K1.02×
25Illinois~20K1.01×
26Virginia~10K1.01×
27Connecticut~6K1.00×
28Kansas~5K0.99×
29Alaska~1K0.98×
30New Jersey~10K0.96×
31Utah~5K0.95×
32Iowa~5K0.95×
33Idaho~3K0.95×
34Pennsylvania~20K0.94×
35Massachusetts~10K0.94×
36Rhode Island~2K0.94×
37Delaware~2K0.94×
38North Dakota~1K0.94×
39Florida~40K0.93×
40Colorado~9K0.93×
41Wisconsin~8K0.93×
42Nebraska~3K0.93×
43New Hampshire~2K0.92×
44Maine~2K0.92×
45Vermont<1K0.92×
46Hawaii~2K0.90×
47South Dakota~1K0.90×
48Minnesota~8K0.89×
49Washington, District of Columbia~2K0.89×
50Montana~1K0.87×
Fig. 06

Affinity by region

Affinity by region — 2K Games, United States
0.87×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 2K Games audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 2K Games audience
#·InterestCategoryAffinity×
01Euro Truck SimulatorGames66.50×
02TilapiaPets & Animals48.49×
03Baseball gloveSports18.50×
04Air IndiaTravel & Leisure16.25×
05Clash RoyaleGames13.90×
06Baseball capFashion & Accessoires7.97×
07Atlético MadridSports6.91×
08Final FantasyGames5.44×
09Gaming computerTechnology & Electronics4.88×
10RobloxGames4.49×
11Simulation gamesGames4.15×
12Strategy gamesGames4.00×
13Micro CenterShopping3.93×
14MLB.comSports3.81×
15SolitaireGames3.67×
16High schoolBusiness & Career2.97×
17House musicMusic & Radio2.81×
18Mobile gameGames2.50×
19SupermanMovies & TV1.86×
20T-MobileTechnology & Electronics1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 2K Games audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 2K Games audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.88×
PatriotismCONSERVATISM1.41×
Risk AppetiteTHRILL1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 2K Games audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.59×
Design AffinityPREMIUM0.61×
Community OrientationOPEN0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is 2K Games's target market in United States?

2K Games's target market in United States covers an estimated 590,082 people, concentrated in California and Texas.

02

What is the gender split and age of 2K Games customers?

27.7% of the 2K Games audience are female, 72.3% are male, with an average age of 30.7 years.

03

Which brands do 2K Games fans like most?

2K Games fans show strongest brand affinity for Euro Truck Simulator (66.5×), Tilapia (48.49×), and Baseball glove (18.5×) over the country average.

04

Where do 2K Games fans live in United States?

2K Games fans in United States are most concentrated in California (reach ~90K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do 2K Games fans also like?

Beyond 2K Games itself, the audience over-indexes on Tilapia (48.49×), Baseball glove (18.5×), Baseball cap (7.97×), and Superman (1.86×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for 2K Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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