A data profile of the people who buy, follow and care about Softball is For Girls in United States — modelled from more than twelve digital signal sources. Softball is For Girls has an estimated audience of 652,591 people in United States.
Softball is For Girls has an estimated audience of 652,591 people in United States. 45.8% are female, 54.2% are male, average age 33.8. Top brand affinities: Baseball glove, Michael J. Fox, Kelly Osbourne, Little League World Series, Minor League Baseball.
Top brand affinities include Baseball glove, Michael J. Fox, Kelly Osbourne, with strongest over-indexing on Baseball glove (29.86× the country average).
Demographically, the Softball is For Girls audience skews balanced with an average age of 33.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
The typical Softball is For Girls fan in United States is balanced, around 33.8 years old, with strong Patriotism tendencies and a notable affinity for Baseball glove.
The key figures that characterise the Softball is For Girls profile in United States.
45.8% are female, 54.2% are male, average age 33.8.
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 33.8 |
| Estimated audience size | 652,591 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 10% |
The strongest cross-interests of the Softball is For Girls audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baseball glove | Sports | 29.86× | ||
| 02 | Daisy Ridley | Movies & TV | 20.98× | ||
| 03 | Erin Andrews | Sports | 20.00× | ||
| 04 | Little League World Series | Sports | 17.56× | ||
| 05 | Russell Crowe | Movies & TV | 15.80× | ||
| 06 | Michael J. Fox | Movies & TV | 14.33× | ||
| 07 | Babe Ruth | Sports | 10.55× | ||
| 08 | Kelly Osbourne | Music & Radio | 10.39× | ||
| 09 | Minor League Baseball | Sports | 9.95× | ||
| 10 | Brendan Fraser | Movies & TV | 9.75× | ||
| 11 | Baseball cap | Fashion & Accessoires | 8.78× | ||
| 12 | Major League Baseball All-Star Game | Sports | 7.37× | ||
| 13 | Softball | Sports | 7.02× | ||
| 14 | Weather forecasting | Home & Garden | 6.90× | ||
| 15 | MLB.com | Sports | 6.21× | ||
| 16 | QVC | Movies & TV | 5.70× | ||
| 17 | New York Yankees | Sports | 3.95× | ||
| 18 | Discount stores | Shopping | 3.65× | ||
| 19 | Mortgage loans | Business & Career | 3.35× | ||
| 20 | Internet & Social Media | 2.76× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.96× | |
| Convenience Orientation | PREMIUM | 1.89× | |
| Family Orientation | CONSERVATISM | 1.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.71× | |
| Early Adopter Mentality | POWER | 0.73× | |
| Indulgence | JOY | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Softball is For Girls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.