Bradley Beal Audience in United States

Bradley Beal has an estimated audience of 1,486,446 people in United States. 24.3% are female, 75.7% are male, average age 30.2. Top regions: California, Arizona, Texas. Top brand affinities: Bill Russell, Dwight Howard, Reggie Jackson, Tim Duncan, Kevin Love.

The average Bradley Beal fan in United States is 30.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Arizona, Texas. Top brand affinities include Bill Russell, Dwight Howard, Reggie Jackson, with strongest over-indexing on Bill Russell (242.82× the country average). Demographically, the Bradley Beal audience skews more male with an average age of 30.2, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Bradley Beal fans

Demographic split for Bradley Beal audience in United States
MetricValue
Female24.3%
Male75.7%
Average age30.2
Estimated audience size1,486,446

Audience persona

The typical Bradley Beal fan in United States is more male, around 30.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Bill Russell.

Top regions in United States

Top regions ranked by reach for Bradley Beal in United States
RegionReachAffinity
California176,6471.08×
Arizona141,7794.67×
Texas116,6310.91×
Florida115,5061.15×
New York111,5891.34×
Illinois65,3021.32×
Georgia57,8991.26×
Pennsylvania53,1881.06×
Maryland52,6742.06×
North Carolina52,4741.17×
Virginia52,0971.44×
Ohio46,4611.01×
New Jersey43,9531.16×
Michigan41,9391.08×
Massachusetts34,0061.16×
Tennessee30,0621.01×
Missouri29,7001.24×
Louisiana26,9721.41×
Indiana26,8980.99×
Wisconsin26,4381.18×
Minnesota23,0081.08×
Colorado19,9520.85×
South Carolina19,7150.88×
Washington18,3080.61×
Kentucky16,8890.91×
Alabama16,3380.79×
Connecticut15,8951.07×
Nevada12,8300.89×
Oregon12,7420.75×
Mississippi12,4521.02×
Oklahoma12,0870.73×
Arkansas9,9730.81×
Iowa9,1580.75×
Kansas8,9690.77×
Washington, District of Columbia8,4241.89×
Utah7,1390.54×
Nebraska4,8240.65×
Hawaii4,4490.7×
West Virginia4,4460.64×
New Mexico4,2720.57×
Delaware3,9160.95×
New Hampshire3,8700.66×
Rhode Island3,8060.8×
Maine3,1900.6×
Idaho3,1430.42×
North Dakota1,9510.64×
South Dakota1,9460.57×
Montana1,8540.45×
Alaska1,4430.45×
Vermont1,2750.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bradley Beal audience
BrandAffinityCategory
Bill Russell242.82×Sports
Dwight Howard128.34×Sports
Reggie Jackson161.01×Sports
Tim Duncan129.87×Sports
Kevin Love113.21×Sports
Tobias Harris144.6×Sports
Dirk Nowitzki83.46×Sports
Giannis Antetokounmpo33.09×Sports
Carmelo Anthony32.75×Sports
Damian Lillard34.43×Sports
DeMar DeRozan56.11×Sports
Eli Manning39.06×Sports
Luka Dončić18.23×Sports
Sharon Osbourne20×Movies & TV
Washington Wizards16.74×Sports
Allen Iverson28.84×Sports
Winona Ryder14.98×Movies & TV
Chris Paul22.11×Sports
Nathan Fillion20×Movies & TV
Devil May Cry30.91×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bradley Beal audience
TraitClusterScore
Luxury OrientationPREMIUM1.56
LGBTQ+ IdentityOPEN1.55
Early Adopter MentalityPOWER1.48
IndulgenceJOY1.18
Risk AppetiteTHRILL1.11
Sports ActivityPOWER1.1

Worldwide distribution

Worldwide audience distribution share by country for Bradley Beal
CountryShare
United States74.8%
Canada5.7%
Brazil3.2%

See Bradley Beal audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Bradley Beal have in United States?

Bradley Beal has an estimated audience of 1,486,446 people in United States, concentrated in California and Arizona.

What is the gender split and age of Bradley Beal fans?

24.3% of Bradley Beal fans are female, 75.7% are male, with an average age of 30.2 years.

Which brands do Bradley Beal fans like most?

Bradley Beal fans show strongest brand affinity for Bill Russell (242.82×), Dwight Howard (128.34×), and Reggie Jackson (161.01×) over the country average.

Where do Bradley Beal fans live in United States?

Bradley Beal fans in United States are most concentrated in California (reach 176,647), Arizona (reach 141,779), and Texas (reach 116,631). These three regions account for the largest share of the active audience.

What other brands do Bradley Beal fans also like?

Beyond Bradley Beal itself, the audience over-indexes on Dwight Howard (128.34×), Reggie Jackson (161.01×), Tim Duncan (129.87×), and Kevin Love (113.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bradley Beal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.