Bradley Beal Audience in United States
Bradley Beal has an estimated audience of 1,486,446 people in United States. 24.3% are female, 75.7% are male, average age 30.2. Top regions: California, Arizona, Texas. Top brand affinities: Com2uS, Huang Jingyu, Alaska, Song Il-gook, Cardio Kickboxing.
The average Bradley Beal fan in United States is 30.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Arizona, Texas. Top brand affinities include Com2uS, Huang Jingyu, Alaska, with strongest over-indexing on Com2uS (144.6× the country average). Demographically, the Bradley Beal audience skews more male with an average age of 30.2, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Basketball
Demographics of Bradley Beal fans
| Metric | Value |
|---|---|
| Female | 24.3% |
| Male | 75.7% |
| Average age | 30.2 |
| Estimated audience size | 1,486,446 |
Audience persona
The typical Bradley Beal fan in United States is more male, around 30.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Com2uS.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 176,647 | 1.08× |
| Arizona | 141,779 | 4.67× |
| Texas | 116,631 | 0.91× |
| Florida | 115,506 | 1.15× |
| New York | 111,589 | 1.34× |
| Illinois | 65,302 | 1.32× |
| Georgia | 57,899 | 1.26× |
| Pennsylvania | 53,188 | 1.06× |
| Maryland | 52,674 | 2.06× |
| North Carolina | 52,474 | 1.17× |
| Virginia | 52,097 | 1.44× |
| Ohio | 46,461 | 1.01× |
| New Jersey | 43,953 | 1.16× |
| Michigan | 41,939 | 1.08× |
| Massachusetts | 34,006 | 1.16× |
| Tennessee | 30,062 | 1.01× |
| Missouri | 29,700 | 1.24× |
| Louisiana | 26,972 | 1.41× |
| Indiana | 26,898 | 0.99× |
| Wisconsin | 26,438 | 1.18× |
| Minnesota | 23,008 | 1.08× |
| Colorado | 19,952 | 0.85× |
| South Carolina | 19,715 | 0.88× |
| Washington | 18,308 | 0.61× |
| Kentucky | 16,889 | 0.91× |
| Alabama | 16,338 | 0.79× |
| Connecticut | 15,895 | 1.07× |
| Nevada | 12,830 | 0.89× |
| Oregon | 12,742 | 0.75× |
| Mississippi | 12,452 | 1.02× |
| Oklahoma | 12,087 | 0.73× |
| Arkansas | 9,973 | 0.81× |
| Iowa | 9,158 | 0.75× |
| Kansas | 8,969 | 0.77× |
| Washington, District of Columbia | 8,424 | 1.89× |
| Utah | 7,139 | 0.54× |
| Nebraska | 4,824 | 0.65× |
| Hawaii | 4,449 | 0.7× |
| West Virginia | 4,446 | 0.64× |
| New Mexico | 4,272 | 0.57× |
| Delaware | 3,916 | 0.95× |
| New Hampshire | 3,870 | 0.66× |
| Rhode Island | 3,806 | 0.8× |
| Maine | 3,190 | 0.6× |
| Idaho | 3,143 | 0.42× |
| North Dakota | 1,951 | 0.64× |
| South Dakota | 1,946 | 0.57× |
| Montana | 1,854 | 0.45× |
| Alaska | 1,443 | 0.45× |
| Vermont | 1,275 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Com2uS | 144.6× | Games |
| Huang Jingyu | 242.82× | Movies & TV |
| Alaska | 3.32× | Travel & Leisure |
| Song Il-gook | 83.46× | Movies & TV |
| Cardio Kickboxing | 50.31× | Sports |
| Graham Greene | 8.11× | Literature |
| Elsword | 20× | Games |
| Horeca | 16.95× | Travel & Leisure |
| Hauptschule | 14.98× | Kids & Family |
| Cal Ripken, Jr. | 16.74× | Sports |
| Minnesota | 1.74× | Travel & Leisure |
| Surf kayaking | 13.98× | Sports |
| Consequence (rapper) | 5.22× | Music & Radio |
| Litter box | 1.67× | Pets & Animals |
| Nick Jr. (Australia) | 6.53× | Kids & Family |
| Sinaloa | 2.57× | Travel & Leisure |
| Nebraska | 1.89× | Travel & Leisure |
| Google Photos | 1.67× | Technology & Electronics |
| Pro-Ject | 2.68× | Music & Radio |
| Vienne, Isère | 38.41× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.56 |
| LGBTQ+ Identity | OPEN | 1.55 |
| Early Adopter Mentality | POWER | 1.48 |
| Indulgence | JOY | 1.18 |
| Risk Appetite | THRILL | 1.11 |
| Sports Activity | POWER | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 74.8% |
| Canada | 5.7% |
| Brazil | 3.2% |
See Bradley Beal audiences in other countries
More Basketball audiences in United States
- NBA (91,514,318)
- NBA Finals (38,840,029)
- Golden State Warriors (37,009,341)
- Los Angeles Lakers (36,163,891)
- NBA playoffs (34,904,470)
Frequently asked questions
How many fans does Bradley Beal have in United States?
Bradley Beal has an estimated audience of 1,486,446 people in United States, concentrated in California and Arizona.
What is the gender split and age of Bradley Beal fans?
24.3% of Bradley Beal fans are female, 75.7% are male, with an average age of 30.2 years.
Which brands do Bradley Beal fans like most?
Bradley Beal fans show strongest brand affinity for Com2uS (144.6×), Huang Jingyu (242.82×), and Alaska (3.32×) over the country average.
Where do Bradley Beal fans live in United States?
Bradley Beal fans in United States are most concentrated in California (reach 176,647), Arizona (reach 141,779), and Texas (reach 116,631). These three regions account for the largest share of the active audience.
What other brands do Bradley Beal fans also like?
Beyond Bradley Beal itself, the audience over-indexes on Huang Jingyu (242.82×), Alaska (3.32×), Song Il-gook (83.46×), and Cardio Kickboxing (50.31×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Bradley Beal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.