Rascasse Audience Intelligence

Bradley Beal Audience in United States

A data profile of the people who buy, follow and care about Bradley Beal in United States — modelled from more than twelve digital signal sources. Bradley Beal has an estimated audience of 1,351,586 people in United States.

#222among Basketball in United States#3977among Person in United States#1748in Sports

The average Bradley Beal fan in United States is 30.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Arizona, Texas.

Top brand affinities include Tobias Harris, Reggie Jackson, Bill Russell, with strongest over-indexing on Tobias Harris (418.44× the country average).

Demographically, the Bradley Beal audience skews more male with an average age of 30.2, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bradley Beal fan in United States is more male, around 30.2 years old, with strong Indulgence tendencies and a notable affinity for Tobias Harris.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bradley Beal profile in United States.

Audience size
1.4M
in United States
Gender
24.3%♀
75.7% male
Age
30.2
average years
Country rank
#19153
Person in United States
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bradley Beal fans

24.3% are female, 75.7% are male, average age 30.2.

Fig. 02

Gender split

24.3%
Female
75.7%
Male
Demographic split for Bradley Beal audience in United States
MetricValue
Female24.3%
Male75.7%
Average age30.2
Estimated audience size1,351,586
Fig. 03

Age distribution

Ø 30.2
average years
Age distribution of the Bradley Beal audience in United States
Age bracketShare%
16-1937%
20-2931%
30-3922%
40-496%
50+5%
Fig. 04

Worldwide distribution

73.3%

of the worldwide Bradley Beal audience comes from United States.

Worldwide audience distribution share by country for Bradley Beal
CountryShare
United States73.3%
Canada6.2%
Brazil3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bradley Beal audience in United States is strongest.

Fig. 05

Top regions by affinity

Bradley Beal fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~100K4.11×
02Maryland~50K2.04×
03Washington, District of Columbia~9K1.94×
04Virginia~50K1.42×
05Louisiana~20K1.28×
06Missouri~30K1.26×
07Wisconsin~30K1.26×
08New York~100K1.25×
09California~200K1.24×
10Illinois~60K1.21×
11Georgia~60K1.20×
12Massachusetts~30K1.15×
13New Jersey~40K1.12×
14North Carolina~50K1.11×
15Minnesota~20K1.08×
16Florida~100K1.07×
17Mississippi~10K1.07×
18Connecticut~20K1.04×
19Pennsylvania~50K1.01×
20Delaware~4K1.01×
21Michigan~40K1.00×
22Tennessee~30K0.98×
23Nevada~10K0.98×
24Ohio~40K0.95×
25Indiana~30K0.95×
26Rhode Island~4K0.90×
27South Carolina~20K0.89×
28Kentucky~20K0.89×
29Texas~100K0.88×
30Arkansas~10K0.88×
31Hawaii~5K0.85×
32Alabama~20K0.83×
33Colorado~20K0.82×
34Oklahoma~10K0.81×
35Oregon~10K0.79×
36North Dakota~2K0.77×
37Kansas~9K0.75×
38Iowa~9K0.74×
39New Hampshire~4K0.74×
40West Virginia~5K0.73×
41Maine~4K0.72×
42South Dakota~2K0.71×
43Alaska~2K0.70×
44Nebraska~5K0.69×
45Washington~20K0.66×
46New Mexico~5K0.66×
47Vermont~2K0.66×
48Utah~9K0.64×
49Montana~2K0.61×
50Idaho~4K0.54×
Fig. 06

Affinity by region

Affinity by region — Bradley Beal, United States
0.54×1.00×4.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bradley Beal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bradley Beal audience
#·InterestCategoryAffinity×
01Reggie JacksonSports572.06×
02Tobias HarrisSports418.44×
03Bill RussellSports257.77×
04Kevin LoveSports216.94×
05Dwight HowardSports175.25×
06Slam Dunk ContestSports135.60×
07Gordon HaywardSports122.86×
08Damian LillardSports92.33×
09Tim DuncanSports87.41×
10Dirk NowitzkiSports69.94×
11DeMar DeRozanSports59.37×
12Eli ManningSports49.49×
13Paul GeorgeSports47.88×
14Charles BarkleySports47.04×
15Kawhi LeonardSports43.28×
16Luka DončićSports36.86×
17Giannis AntetokounmpoSports27.66×
18Carmelo AnthonySports25.11×
19Chris PaulSports23.12×
20Winona RyderMovies & TV20.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bradley Beal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bradley Beal audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.63×
Luxury OrientationPREMIUM1.42×
Career OrientationPOWER1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bradley Beal audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.57×
CreativityOPEN0.58×
Design AffinityPREMIUM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bradley Beal have in United States?

Bradley Beal has an estimated audience of 1,351,586 people in United States, concentrated in California and Arizona.

02

What is the gender split and age of Bradley Beal fans?

24.3% of Bradley Beal fans are female, 75.7% are male, with an average age of 30.2 years.

03

Which brands do Bradley Beal fans like most?

Bradley Beal fans show strongest brand affinity for Tobias Harris (418.44×), Reggie Jackson (572.06×), and Bill Russell (257.77×) over the country average.

04

Where do Bradley Beal fans live in United States?

Bradley Beal fans in United States are most concentrated in California (reach ~200K), Arizona (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Bradley Beal fans also like?

Beyond Bradley Beal itself, the audience over-indexes on Reggie Jackson (572.06×), Bill Russell (257.77×), Dwight Howard (175.25×), and Kevin Love (216.94×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bradley Beal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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