Rajon Rondo Audience in United States

Rajon Rondo logo

Rajon Rondo has an estimated audience of 563,398 people in United States. 27.3% are female, 72.7% are male, average age 29.8. Top regions: California, Texas, Florida. Top brand affinities: Alaska, Primary and secondary antibodies, Com2uS, Surf kayaking, Graham Greene.

The average Rajon Rondo fan in United States is 29.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alaska, Primary and secondary antibodies, Com2uS, with strongest over-indexing on Alaska (7.28× the country average). Demographically, the Rajon Rondo audience skews more male with an average age of 29.8, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Rajon Rondo fans

Demographic split for Rajon Rondo audience in United States
MetricValue
Female27.3%
Male72.7%
Average age29.8
Estimated audience size563,398

Audience persona

The typical Rajon Rondo fan in United States is more male, around 29.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Rajon Rondo in United States
RegionReachAffinity
California55,2760.89×
Texas46,1490.95×
Florida36,2950.95×
New York32,9351.05×
Georgia24,9881.44×
Illinois22,9341.22×
Massachusetts21,1151.9×
Kentucky20,0152.83×
North Carolina19,8511.17×
Ohio18,9721.09×
Pennsylvania16,3290.86×
Michigan14,6060.99×
New Jersey14,0790.98×
Alabama13,5511.72×
Virginia13,4570.98×
Indiana12,5321.22×
Tennessee12,3611.09×
Arizona12,1061.05×
Maryland10,6471.1×
South Carolina10,4251.23×
Louisiana9,0231.24×
Wisconsin8,5941.01×
Missouri7,7460.85×
Minnesota7,4000.92×
Washington7,1990.64×
Mississippi6,3511.37×
Connecticut6,2361.1×
Colorado5,7580.65×
Oklahoma5,2180.83×
Arkansas4,6611×
Nevada4,4270.81×
Iowa4,0250.87×
Oregon4,0020.62×
Kansas3,4890.79×
Utah2,8550.57×
New Hampshire2,8521.28×
Rhode Island2,3991.34×
Nebraska2,3200.82×
Maine2,1501.07×
West Virginia1,9120.73×
Washington, District of Columbia1,8681.1×
Hawaii1,8100.75×
New Mexico1,7550.62×
Delaware1,3840.89×
Idaho1,3830.49×
South Dakota9700.74×
North Dakota9620.83×
Montana8160.52×
Alaska7910.66×
Vermont7220.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rajon Rondo audience
BrandAffinityCategory
Alaska7.28×Travel & Leisure
Primary and secondary antibodies125.14×Health
Com2uS144.6×Games
Surf kayaking37.13×Sports
Graham Greene12.77×Literature
Chili con carne16.12×Food & Beverages
Home construction2.29×Home & Garden
Cardio Kickboxing50.31×Sports
Elsword21.43×Games
Combat sport2.1×Sports
Nick Jr. (Australia)10.64×Kids & Family
WKRN-TV7.56×Movies & TV
Thom Browne10.19×Fashion & Accessoires
Arnold Palmer6.13×Sports
Horeca14.88×Travel & Leisure
Cal Ripken, Jr.14.79×Sports
Hauptschule12.85×Kids & Family
Consequence (rapper)5.82×Music & Radio
Finding Your Roots9.43×Movies & TV
Find Me Guilty25.76×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rajon Rondo audience
TraitClusterScore
Early Adopter MentalityPOWER1.51
IndulgenceJOY1.33
LGBTQ+ IdentityOPEN1.32
Urban LifestyleOPEN1.13
Risk AppetiteTHRILL1.13
Quality AwarenessPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for Rajon Rondo
CountryShare
United States78.1%
Canada4.2%
Australia3.2%

See Rajon Rondo audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Rajon Rondo have in United States?

Rajon Rondo has an estimated audience of 563,398 people in United States, concentrated in California and Texas.

What is the gender split and age of Rajon Rondo fans?

27.3% of Rajon Rondo fans are female, 72.7% are male, with an average age of 29.8 years.

Which brands do Rajon Rondo fans like most?

Rajon Rondo fans show strongest brand affinity for Alaska (7.28×), Primary and secondary antibodies (125.14×), and Com2uS (144.6×) over the country average.

Where do Rajon Rondo fans live in United States?

Rajon Rondo fans in United States are most concentrated in California (reach 55,276), Texas (reach 46,149), and Florida (reach 36,295). These three regions account for the largest share of the active audience.

What other brands do Rajon Rondo fans also like?

Beyond Rajon Rondo itself, the audience over-indexes on Primary and secondary antibodies (125.14×), Com2uS (144.6×), Surf kayaking (37.13×), and Graham Greene (12.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rajon Rondo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.