Twin Peaks (restaurant chain) Audience in United States

Twin Peaks (restaurant chain) has an estimated audience of 9,593,803 people in United States. 26.9% are female, 73.1% are male, average age 40.4. Top regions: Texas, Florida, California. Top brand affinities: Indianapolis Motor Speedway, PSV Eindhoven, Blended whiskey, Horoscope, Hooters.

The average Twin Peaks (restaurant chain) fan in United States is 40.4 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Indianapolis Motor Speedway, PSV Eindhoven, Blended whiskey, with strongest over-indexing on Indianapolis Motor Speedway (19.58× the country average). Demographically, the Twin Peaks (restaurant chain) audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Twin Peaks (restaurant chain) fans

Demographic split for Twin Peaks (restaurant chain) audience in United States
MetricValue
Female26.9%
Male73.1%
Average age40.4
Estimated audience size9,593,803

Audience persona

The typical Twin Peaks (restaurant chain) fan in United States is more male, around 40.4 years old, with strong Risk Appetite tendencies and a notable affinity for Indianapolis Motor Speedway.

Top regions in United States

Top regions ranked by reach for Twin Peaks (restaurant chain) in United States
RegionReachAffinity
Texas2,087,8842.53×
Florida1,477,7042.28×
California1,014,9190.96×
Ohio440,9631.49×
Arizona398,5072.03×
Georgia396,8991.34×
Illinois378,7571.19×
Michigan321,9971.28×
New York300,7050.56×
Tennessee292,0661.52×
North Carolina291,1651.01×
Indiana270,6951.54×
Colorado240,4161.59×
Pennsylvania233,6040.72×
South Carolina219,8431.52×
Missouri215,1721.39×
Washington214,5561.11×
Kentucky203,0861.69×
Alabama177,6511.33×
Kansas155,4152.06×
Oklahoma143,4661.35×
Louisiana139,0991.12×
Virginia135,0590.58×
Arkansas127,9931.62×
Nevada127,2611.37×
New Jersey117,2650.48×
Massachusetts108,5700.57×
Oregon90,8970.83×
Minnesota80,6330.59×
Maryland77,5070.47×
Wisconsin75,4030.52×
Mississippi67,7010.86×
Utah65,2030.76×
New Mexico63,1421.31×
Idaho50,4721.05×
Connecticut48,0220.5×
Iowa41,3340.52×
West Virginia25,4220.57×
Nebraska24,7430.51×
North Dakota19,3430.98×
New Hampshire18,2710.48×
Maine18,1710.53×
Washington, District of Columbia16,5840.58×
Rhode Island15,6210.51×
Montana14,5190.55×
Hawaii13,6450.33×
Vermont10,3470.61×
Delaware10,1840.38×
Alaska9,3740.46×
South Dakota9,2860.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Twin Peaks (restaurant chain) audience
BrandAffinityCategory
Indianapolis Motor Speedway19.58×Sports
PSV Eindhoven50.51×Sports
Blended whiskey16.43×Food & Beverages
Horoscope11.61×Health
Hooters14.43×Food & Beverages
Nathan Fillion15.14×Movies & TV
Anna Faris15.14×Movies & TV
Day trading11.97×Business & Career
Wingstop4.6×Food & Beverages
Kelly Osbourne9.06×Music & Radio
Jennifer Love Hewitt9.97×Movies & TV
Kat Dennings11.44×Movies & TV
Michael Fassbender15.14×Movies & TV
NASDAQ4.62×Business & Career
Vanilla Ice18.51×Music & Radio
Brittany Snow7.04×Movies & TV
Allison Janney15.14×Movies & TV
Roulette10.29×Games
Rachel Weisz11.02×Movies & TV
MSN2.68×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Twin Peaks (restaurant chain) audience
TraitClusterScore
Risk AppetiteTHRILL2.39
Luxury OrientationPREMIUM1.52
ExtroversionTHRILL1.38
Quality AwarenessPREMIUM1.35
PatriotismCONSERVATISM1.31
Need for SecurityCONSERVATISM1.22

Worldwide distribution

Worldwide audience distribution share by country for Twin Peaks (restaurant chain)
CountryShare
United States60.5%
Brazil4.2%
Australia3.9%

See Twin Peaks (restaurant chain) audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Twin Peaks (restaurant chain) have in United States?

Twin Peaks (restaurant chain) has an estimated audience of 9,593,803 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Twin Peaks (restaurant chain) fans?

26.9% of Twin Peaks (restaurant chain) fans are female, 73.1% are male, with an average age of 40.4 years.

Which brands do Twin Peaks (restaurant chain) fans like most?

Twin Peaks (restaurant chain) fans show strongest brand affinity for Indianapolis Motor Speedway (19.58×), PSV Eindhoven (50.51×), and Blended whiskey (16.43×) over the country average.

Where do Twin Peaks (restaurant chain) fans live in United States?

Twin Peaks (restaurant chain) fans in United States are most concentrated in Texas (reach 2,087,884), Florida (reach 1,477,704), and California (reach 1,014,919). These three regions account for the largest share of the active audience.

What other brands do Twin Peaks (restaurant chain) fans also like?

Beyond Twin Peaks (restaurant chain) itself, the audience over-indexes on PSV Eindhoven (50.51×), Blended whiskey (16.43×), Horoscope (11.61×), and Hooters (14.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Twin Peaks (restaurant chain). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.