Rascasse Audience Intelligence

Twin Peaks (restaurant chain) Target Market in United States

A data profile of the people who buy, follow and care about Twin Peaks (restaurant chain) in United States — modelled from more than twelve digital signal sources. Twin Peaks (restaurant chain) has an estimated audience of 9,830,966 people in United States.

#369among Brand in United States#278in Food & Beverages

The average Twin Peaks (restaurant chain) fan in United States is 40.4 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Kelly Osbourne, Hooters, NASDAQ, with strongest over-indexing on Kelly Osbourne (15.14× the country average).

Demographically, the Twin Peaks (restaurant chain) audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Twin Peaks (restaurant chain) fan in United States is more male, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Kelly Osbourne.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Twin Peaks (restaurant chain) profile in United States.

Audience size
9.8M
in United States
Gender
26.9%♀
73.1% male
Age
40.4
average years
Country rank
#3634
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Twin Peaks (restaurant chain)

26.9% are female, 73.1% are male, average age 40.4.

Fig. 02

Gender split

26.9%
Female
73.1%
Male
Demographic split for Twin Peaks (restaurant chain) audience in United States
MetricValue
Female26.9%
Male73.1%
Average age40.4
Estimated audience size9,830,966
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Twin Peaks (restaurant chain) audience in United States
Age bracketShare%
16-1915%
20-2920%
30-3922%
40-4924%
50+19%
Fig. 04

Worldwide distribution

60.5%

of the worldwide Twin Peaks (restaurant chain) audience comes from United States.

Worldwide audience distribution share by country for Twin Peaks (restaurant chain)
CountryShare
United States60.5%
Brazil4.1%
United Kingdom3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Twin Peaks (restaurant chain) audience in United States is strongest.

Fig. 05

Top regions by affinity

Twin Peaks (restaurant chain) customers by region in United States
#RegionReachAffinity×
01Texas~2M2.55×
02Florida~1.5M2.30×
03Kansas~200K2.19×
04Arizona~400K2.10×
05Arkansas~100K1.75×
06Kentucky~200K1.68×
07South Carolina~200K1.62×
08Colorado~200K1.60×
09Tennessee~300K1.51×
10Indiana~300K1.51×
11Ohio~400K1.46×
12Nevada~100K1.45×
13New Mexico~70K1.45×
14Missouri~200K1.42×
15Alabama~200K1.38×
16Oklahoma~100K1.35×
17Georgia~400K1.31×
18Michigan~300K1.26×
19Idaho~60K1.25×
20North Dakota~20K1.23×
21Illinois~400K1.15×
22Washington~200K1.07×
23Louisiana~100K1.05×
24North Carolina~300K1.01×
25California~1M0.95×
26Mississippi~70K0.91×
27Utah~70K0.79×
28Oregon~80K0.74×
29Pennsylvania~200K0.67×
30Nebraska~30K0.60×
31Vermont~10K0.59×
32West Virginia~30K0.58×
33Massachusetts~100K0.53×
34Minnesota~70K0.53×
35Washington, District of Columbia~20K0.53×
36Montana~10K0.53×
37Virginia~100K0.52×
38Iowa~40K0.51×
39Maine~20K0.51×
40New York~300K0.50×
41Wisconsin~70K0.50×
42Rhode Island~20K0.50×
43Alaska~10K0.49×
44Connecticut~50K0.47×
45New Hampshire~20K0.47×
46New Jersey~100K0.44×
47Maryland~70K0.44×
48South Dakota~10K0.44×
49Delaware~10K0.40×
50Hawaii~10K0.33×
Fig. 06

Affinity by region

Affinity by region — Twin Peaks (restaurant chain), United States
0.33×1.00×2.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Twin Peaks (restaurant chain) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Twin Peaks (restaurant chain) audience
#·InterestCategoryAffinity×
01Kelly OsbourneMusic & Radio15.14×
02HootersFood & Beverages15.14×
03Anna FarisMovies & TV15.14×
04Nathan FillionMovies & TV15.14×
05Michael FassbenderMovies & TV15.14×
06Allison JanneyMovies & TV15.14×
07Rose LeslieMovies & TV15.14×
08Vera FarmigaMovies & TV14.33×
09Alison BrieMovies & TV9.86×
10Gwendoline ChristieMovies & TV8.82×
11Kat DenningsMovies & TV8.64×
12Brittany SnowMovies & TV6.91×
13NASDAQBusiness & Career6.82×
14WingstopFood & Beverages3.53×
15Discount TireShopping3.07×
16GameStopGames2.99×
17WhataburgerFood & Beverages2.68×
18Real propertyHome & Garden2.55×
19Buffalo Wild WingsFood & Beverages2.26×
20Financial servicesBusiness & Career2.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Twin Peaks (restaurant chain) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Twin Peaks (restaurant chain) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.95×
Convenience OrientationPREMIUM1.73×
Quality AwarenessPREMIUM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Twin Peaks (restaurant chain) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.63×
CreativityOPEN0.64×
Pet OwnershipJOY0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Twin Peaks (restaurant chain)'s target market in United States?

Twin Peaks (restaurant chain)'s target market in United States covers an estimated 9,830,966 people, concentrated in Texas and Florida.

02

What is the gender split and age of Twin Peaks (restaurant chain) customers?

26.9% of the Twin Peaks (restaurant chain) audience are female, 73.1% are male, with an average age of 40.4 years.

03

Which brands do Twin Peaks (restaurant chain) fans like most?

Twin Peaks (restaurant chain) fans show strongest brand affinity for Kelly Osbourne (15.14×), Hooters (15.14×), and NASDAQ (6.82×) over the country average.

04

Where do Twin Peaks (restaurant chain) fans live in United States?

Twin Peaks (restaurant chain) fans in United States are most concentrated in Texas (reach ~2M), Florida (reach ~1.5M), and California (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Twin Peaks (restaurant chain) fans also like?

Beyond Twin Peaks (restaurant chain) itself, the audience over-indexes on Hooters (15.14×), NASDAQ (6.82×), Anna Faris (15.14×), and Nathan Fillion (15.14×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Twin Peaks (restaurant chain). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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