Rascasse Audience Intelligence

Amarah Audience in United States

A data profile of the people who buy, follow and care about Amarah in United States — modelled from more than twelve digital signal sources. Amarah has an estimated audience of 308,258 people in United States.

#606among City in United States#5622among POI in United States#3971in Travel & Leisure

The average Amarah fan in United States is 38.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Pennsylvania.

Top brand affinities include Dirty Dancing, Brazilian Waxing, Mongolia, with strongest over-indexing on Dirty Dancing (90.74× the country average).

Demographically, the Amarah audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Spirituality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Amarah fan in United States is more female, around 38.1 years old, with strong Spirituality tendencies and a notable affinity for Dirty Dancing.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Amarah profile in United States.

Audience size
308K
in United States
Gender
72.4%♀
27.6% male
Age
38.1
average years
Country rank
#47673
POI in United States
Fig. 01

Search interest · 12-month trend

+100%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Amarah fans

72.4% are female, 27.6% are male, average age 38.1.

Fig. 02

Gender split

72.4%
Female
27.6%
Male
Demographic split for Amarah audience in United States
MetricValue
Female72.4%
Male27.6%
Average age38.1
Estimated audience size308,258
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Amarah audience in United States
Age bracketShare%
16-1923%
20-2918%
30-3919%
40-4924%
50+16%
Fig. 04

Worldwide distribution

9.0%

of the worldwide Amarah audience comes from United States.

Worldwide audience distribution share by country for Amarah
CountryShare
Iraq17.9%
Italy14.4%
United States9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Amarah audience in United States is strongest.

Fig. 05

Top regions by affinity

Amarah fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~20K2.12×
02Vermont<1K1.35×
03Alaska<1K1.34×
04North Dakota<1K1.34×
05South Dakota<1K1.26×
06Montana<1K1.15×
07Rhode Island~1K1.12×
08Delaware<1K1.12×
09West Virginia~2K1.08×
10New Hampshire~1K1.07×
11Maine~1K1.07×
12Hawaii~1K1.06×
13Idaho~2K1.04×
14New Mexico~2K1.03×
15Nebraska~2K1.03×
16Washington, District of Columbia<1K1.02×
17Indiana~6K0.99×
18Mississippi~3K0.99×
19Arkansas~2K0.98×
20Oklahoma~3K0.96×
21Kansas~2K0.96×
22Nevada~3K0.94×
23Iowa~2K0.94×
24Kentucky~4K0.93×
25Connecticut~3K0.93×
26Louisiana~4K0.92×
27Oregon~3K0.92×
28Utah~3K0.92×
29Alabama~4K0.90×
30Maryland~5K0.89×
31Missouri~4K0.89×
32South Carolina~4K0.89×
33Minnesota~4K0.89×
34Tennessee~5K0.88×
35Wisconsin~4K0.88×
36North Carolina~8K0.87×
37Arizona~5K0.87×
38Texas~20K0.86×
39Virginia~6K0.86×
40Washington~5K0.86×
41Colorado~4K0.86×
42Georgia~8K0.84×
43Michigan~7K0.84×
44Ohio~8K0.83×
45Massachusetts~5K0.83×
46New Jersey~6K0.82×
47Illinois~8K0.79×
48California~30K0.76×
49Florida~20K0.75×
50New York~10K0.71×
Fig. 06

Affinity by region

Affinity by region — Amarah, United States
0.71×1.00×2.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Amarah audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Amarah audience
#·InterestCategoryAffinity×
01Dirty DancingMovies & TV90.74×
02Brazilian WaxingBeauty & Wellness55.46×
03Marilyn MonroeFashion & Accessoires22.98×
04MongoliaTravel & Leisure12.92×
05ViberInternet & Social Media11.87×
06AfghanistanTravel & Leisure10.52×
07IranTravel & Leisure9.68×
08Teyana TaylorMovies & TV6.28×
09BonsaiHome & Garden6.22×
10TaiwanTravel & Leisure5.76×
11PakistanTravel & Leisure5.14×
12YouTube MusicInternet & Social Media4.92×
13Polo Ralph LaurenFashion & Accessoires4.75×
14IsraelTravel & Leisure3.77×
15Planet FitnessSports3.32×
16Internet celebrityInternet & Social Media3.17×
17Old NavyFashion & Accessoires2.00×
18Kohl'sShopping1.92×
19Whole Foods MarketShopping1.89×
20CostcoShopping1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Amarah audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Amarah audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.59×
Urban LifestyleOPEN1.44×
Career OrientationPOWER1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Amarah audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.48×
Social Media UsageJOY0.64×
DIY MentalityTHRILL0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Amarah have in United States?

Amarah has an estimated audience of 308,258 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Amarah fans?

72.4% of Amarah fans are female, 27.6% are male, with an average age of 38.1 years.

03

Which brands do Amarah fans like most?

Amarah fans show strongest brand affinity for Dirty Dancing (90.74×), Brazilian Waxing (55.46×), and Mongolia (12.92×) over the country average.

04

Where do Amarah fans live in United States?

Amarah fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Pennsylvania (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Amarah fans also like?

Beyond Amarah itself, the audience over-indexes on Brazilian Waxing (55.46×), Mongolia (12.92×), Marilyn Monroe (22.98×), and YouTube Music (4.92×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Amarah audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Amarah. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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