Amarah Audience in United States

Amarah logo

Amarah has an estimated audience of 308,258 people in United States. 72.4% are female, 27.6% are male, average age 38.1. Top regions: Pennsylvania, California, Texas. Top brand affinities: Nationality, Charlamagne Tha God, Women's empowerment, Buying a House, The Rain.

The average Amarah fan in United States is 38.1 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, California, Texas. Top brand affinities include Nationality, Charlamagne Tha God, Women's empowerment, with strongest over-indexing on Nationality (2.14× the country average). Demographically, the Amarah audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Design Affinity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Amarah fans

Demographic split for Amarah audience in United States
MetricValue
Female72.4%
Male27.6%
Average age38.1
Estimated audience size308,258

Audience persona

The typical Amarah fan in United States is more female, around 38.1 years old, with strong Design Affinity tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Amarah in United States
RegionReachAffinity
Pennsylvania25,4782.45×
California9,8480.29×
Texas8,0280.3×
Florida6,5920.32×
New York5,1600.3×
Michigan2,8450.35×
Ohio2,7000.28×
Mississippi2,6981.06×
Illinois2,4040.23×
Louisiana2,3990.6×
Arkansas2,3970.94×
Oklahoma2,3440.68×
Virginia2,3160.31×
Kentucky2,3070.6×
Alabama2,2330.52×
West Virginia2,2271.55×
Alaska2,2223.37×
Georgia2,2140.23×
Tennessee2,1270.34×
South Carolina2,1120.46×
North Carolina2,0730.22×
Indiana2,0580.37×
Kansas2,0570.85×
Idaho2,0571.33×
New Jersey2,0120.26×
Missouri1,9930.4×
Minnesota1,9670.45×
Hawaii1,9651.48×
Iowa1,9530.77×
Montana1,9372.27×
South Dakota1,9122.68×
Utah1,8940.69×
Wisconsin1,8870.41×
North Dakota1,8622.94×
New Hampshire1,8351.51×
Arizona1,8170.29×
Wyoming1,8023.94×
Nebraska1,7971.16×
Connecticut1,7940.58×
New Mexico1,7881.16×
Nevada1,7820.6×
Rhode Island1,7721.81×
Maine1,7711.6×
Washington1,7640.29×
Oregon1,7590.5×
Vermont1,7433.22×
Maryland1,7280.33×
Massachusetts1,6690.27×
Colorado1,6240.33×
Delaware1,5871.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Amarah audience
BrandAffinityCategory
Nationality2.14×Politics & Society
Charlamagne Tha God4.06×Movies & TV
Women's empowerment1.64×Politics & Society
Buying a House2.27×Home & Garden
The Rain5.4×Movies & TV
Vicky Kaushal4.3×Movies & TV
La Opinión2.16×News
Laneige1.61×Beauty & Wellness
Graham Greene1.79×Literature
Buying and Selling Real Estate2.26×Home & Garden
Penn & Teller2.19×Movies & TV
Certified diabetes educator3.44×Business & Career
Tierra caliente1.96×Travel & Leisure
Solo climbing1.61×Sports
War on Terror1.65×Politics & Society
E-box2.77×Health
Software widget3.2×Technology & Electronics
New Era (Namibia)1.68×News
Edgars1.71×Shopping
Sub Zero (Official)1.94×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Amarah audience
TraitClusterScore
Design AffinityPREMIUM1.67
MindfulnessBALANCE1.44
SpiritualityBALANCE1.43
Urban LifestyleOPEN1.4
TravellingTHRILL1.32
Career OrientationPOWER1.31

Worldwide distribution

Worldwide audience distribution share by country for Amarah
CountryShare
Iraq18.0%
Italy14.5%
United States9.0%

See Amarah audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Amarah have in United States?

Amarah has an estimated audience of 308,258 people in United States, concentrated in Pennsylvania and California.

What is the gender split and age of Amarah fans?

72.4% of Amarah fans are female, 27.6% are male, with an average age of 38.1 years.

Which brands do Amarah fans like most?

Amarah fans show strongest brand affinity for Nationality (2.14×), Charlamagne Tha God (4.06×), and Women's empowerment (1.64×) over the country average.

Where do Amarah fans live in United States?

Amarah fans in United States are most concentrated in Pennsylvania (reach 25,478), California (reach 9,848), and Texas (reach 8,028). These three regions account for the largest share of the active audience.

What other brands do Amarah fans also like?

Beyond Amarah itself, the audience over-indexes on Charlamagne Tha God (4.06×), Women's empowerment (1.64×), Buying a House (2.27×), and The Rain (5.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Amarah. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.