Amarah Audience in United States
Amarah has an estimated audience of 308,258 people in United States. 72.4% are female, 27.6% are male, average age 38.1. Top regions: Pennsylvania, California, Texas. Top brand affinities: Dirty Dancing, Viber, Mongolia, Brazilian Waxing, YouTube Music.
The average Amarah fan in United States is 38.1 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, California, Texas. Top brand affinities include Dirty Dancing, Viber, Mongolia, with strongest over-indexing on Dirty Dancing (36.76× the country average). Demographically, the Amarah audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Design Affinity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Amarah fans
| Metric | Value |
|---|---|
| Female | 72.4% |
| Male | 27.6% |
| Average age | 38.1 |
| Estimated audience size | 308,258 |
Audience persona
The typical Amarah fan in United States is more female, around 38.1 years old, with strong Design Affinity tendencies and a notable affinity for Dirty Dancing.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Pennsylvania | 25,478 | 2.45× |
| California | 9,848 | 0.29× |
| Texas | 8,028 | 0.3× |
| Florida | 6,592 | 0.32× |
| New York | 5,160 | 0.3× |
| Michigan | 2,845 | 0.35× |
| Ohio | 2,700 | 0.28× |
| Mississippi | 2,698 | 1.06× |
| Illinois | 2,404 | 0.23× |
| Louisiana | 2,399 | 0.6× |
| Arkansas | 2,397 | 0.94× |
| Oklahoma | 2,344 | 0.68× |
| Virginia | 2,316 | 0.31× |
| Kentucky | 2,307 | 0.6× |
| Alabama | 2,233 | 0.52× |
| West Virginia | 2,227 | 1.55× |
| Alaska | 2,222 | 3.37× |
| Georgia | 2,214 | 0.23× |
| Tennessee | 2,127 | 0.34× |
| South Carolina | 2,112 | 0.46× |
| North Carolina | 2,073 | 0.22× |
| Indiana | 2,058 | 0.37× |
| Kansas | 2,057 | 0.85× |
| Idaho | 2,057 | 1.33× |
| New Jersey | 2,012 | 0.26× |
| Missouri | 1,993 | 0.4× |
| Minnesota | 1,967 | 0.45× |
| Hawaii | 1,965 | 1.48× |
| Iowa | 1,953 | 0.77× |
| Montana | 1,937 | 2.27× |
| South Dakota | 1,912 | 2.68× |
| Utah | 1,894 | 0.69× |
| Wisconsin | 1,887 | 0.41× |
| North Dakota | 1,862 | 2.94× |
| New Hampshire | 1,835 | 1.51× |
| Arizona | 1,817 | 0.29× |
| Wyoming | 1,802 | 3.94× |
| Nebraska | 1,797 | 1.16× |
| Connecticut | 1,794 | 0.58× |
| New Mexico | 1,788 | 1.16× |
| Nevada | 1,782 | 0.6× |
| Rhode Island | 1,772 | 1.81× |
| Maine | 1,771 | 1.6× |
| Washington | 1,764 | 0.29× |
| Oregon | 1,759 | 0.5× |
| Vermont | 1,743 | 3.22× |
| Maryland | 1,728 | 0.33× |
| Massachusetts | 1,669 | 0.27× |
| Colorado | 1,624 | 0.33× |
| Delaware | 1,587 | 1.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dirty Dancing | 36.76× | Movies & TV |
| Viber | 33.77× | Internet & Social Media |
| Mongolia | 10.35× | Travel & Leisure |
| Brazilian Waxing | 21.31× | Beauty & Wellness |
| YouTube Music | 5.22× | Internet & Social Media |
| Iran | 10.35× | Travel & Leisure |
| Marilyn Monroe | 16.41× | Fashion & Accessoires |
| Teyana Taylor | 6.29× | Movies & TV |
| Afghanistan | 9.37× | Travel & Leisure |
| Bass guitar | 3.09× | Music & Radio |
| Diaper bag | 3.94× | Kids & Family |
| Al Ahly SC | 15.87× | Sports |
| Pakistan | 5.2× | Travel & Leisure |
| Planet Fitness | 2.01× | Sports |
| Hiking trails | 4.7× | Sports |
| Clarinet | 4.57× | Music & Radio |
| Egypt national football team | 20.86× | Sports |
| Princess Polly | 5.13× | Fashion & Accessoires |
| Bonsai | 4.51× | Home & Garden |
| Internet celebrity | 2.9× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.67 |
| Mindfulness | BALANCE | 1.44 |
| Spirituality | BALANCE | 1.43 |
| Urban Lifestyle | OPEN | 1.4 |
| Travelling | THRILL | 1.32 |
| Career Orientation | POWER | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Iraq | 18.0% |
| Italy | 14.5% |
| United States | 9.0% |
See Amarah audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Amarah have in United States?
Amarah has an estimated audience of 308,258 people in United States, concentrated in Pennsylvania and California.
What is the gender split and age of Amarah fans?
72.4% of Amarah fans are female, 27.6% are male, with an average age of 38.1 years.
Which brands do Amarah fans like most?
Amarah fans show strongest brand affinity for Dirty Dancing (36.76×), Viber (33.77×), and Mongolia (10.35×) over the country average.
Where do Amarah fans live in United States?
Amarah fans in United States are most concentrated in Pennsylvania (reach 25,478), California (reach 9,848), and Texas (reach 8,028). These three regions account for the largest share of the active audience.
What other brands do Amarah fans also like?
Beyond Amarah itself, the audience over-indexes on Viber (33.77×), Mongolia (10.35×), Brazilian Waxing (21.31×), and YouTube Music (5.22×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Amarah. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.