Hair keratin Audience in United States

Hair keratin has an estimated audience of 269,887 people in United States. 91.2% are female, 8.8% are male, average age 29.1. Top regions: California, Texas, Florida. Top brand affinities: schwarzkopf, Kérastase, Kia Sportage, Wella, Luka Dončić.

The average Hair keratin fan in United States is 29.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include schwarzkopf, Kérastase, Kia Sportage, with strongest over-indexing on schwarzkopf (164.85× the country average). Demographically, the Hair keratin audience skews more female with an average age of 29.1, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 48 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

Demographics of Hair keratin fans

Demographic split for Hair keratin audience in United States
MetricValue
Female91.2%
Male8.8%
Average age29.1
Estimated audience size269,887

Audience persona

The typical Hair keratin fan in United States is more female, around 29.1 years old, with strong Luxury Orientation tendencies and a notable affinity for schwarzkopf.

Top regions in United States

Top regions ranked by reach for Hair keratin in United States
RegionReachAffinity
California23,2390.78×
Texas13,5580.58×
Florida13,4700.74×
New York12,3840.82×
Virginia5,1130.78×
Illinois4,9940.56×
New Jersey4,7850.7×
Georgia3,6710.44×
Pennsylvania3,4990.39×
Maryland3,1980.69×
Washington3,1500.58×
Michigan3,0310.43×
Massachusetts2,9470.55×
North Carolina2,8960.36×
Ohio2,8840.35×
Mississippi2,7221.22×
Kentucky2,5220.75×
Louisiana2,4210.7×
Arkansas2,4191.09×
Oklahoma2,3650.79×
Tennessee2,3250.43×
Alabama2,2530.6×
West Virginia2,2471.79×
Arizona2,1390.39×
South Carolina2,1310.52×
Indiana2,0760.42×
Kansas2,0760.98×
Idaho2,0751.53×
Missouri2,0110.46×
Hawaii1,9831.71×
Iowa1,9710.89×
Montana1,9552.61×
South Dakota1,9303.09×
Wisconsin1,9040.47×
North Dakota1,8793.39×
New Hampshire1,8521.74×
Nebraska1,8131.34×
Connecticut1,8110.67×
New Mexico1,8041.33×
Nevada1,7980.69×
Rhode Island1,7882.08×
Maine1,7871.85×
Colorado1,7760.42×
Oregon1,7750.57×
Utah1,7640.73×
Minnesota1,7010.44×
Delaware1,6012.15×
Washington, District of Columbia1,1561.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hair keratin audience
BrandAffinityCategory
schwarzkopf164.85×Beauty & Wellness
Kérastase36.5×Beauty & Wellness
Kia Sportage33×Cars & Mobility
Wella31.58×Beauty & Wellness
Luka Dončić14.37×Sports
Hair Cuttery20×Beauty & Wellness
Autism Awareness10.95×Health
Diabetes mellitus awareness7.29×Health
Google Maps4.07×Internet & Social Media
Redken16.47×Beauty & Wellness
Indeed.com3.9×Business & Career
Hair wax34.5×Beauty & Wellness
Honda HR-V22×Cars & Mobility
Singer-songwriter3.43×Music & Radio
Microblogging7.4×Technology & Electronics
Hair serum17.33×Beauty & Wellness
Capital One3.21×Business & Career
Hair straightening4.69×Beauty & Wellness
Google News4.36×News
Longchamp13.81×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hair keratin audience
TraitClusterScore
Luxury OrientationPREMIUM2.23
IndulgenceJOY1.62
Design AffinityPREMIUM1.55
Pet OwnershipJOY1.46
Price SensitivityPREMIUM1.36
Early Adopter MentalityPOWER1.34

Worldwide distribution

Worldwide audience distribution share by country for Hair keratin
CountryShare
United States8.3%
Italy6.0%
Philippines5.9%

See Hair keratin audiences in other countries

More Hair audiences in United States

Frequently asked questions

How many fans does Hair keratin have in United States?

Hair keratin has an estimated audience of 269,887 people in United States, concentrated in California and Texas.

What is the gender split and age of Hair keratin fans?

91.2% of Hair keratin fans are female, 8.8% are male, with an average age of 29.1 years.

Which brands do Hair keratin fans like most?

Hair keratin fans show strongest brand affinity for schwarzkopf (164.85×), Kérastase (36.5×), and Kia Sportage (33×) over the country average.

Where do Hair keratin fans live in United States?

Hair keratin fans in United States are most concentrated in California (reach 23,239), Texas (reach 13,558), and Florida (reach 13,470). These three regions account for the largest share of the active audience.

What other brands do Hair keratin fans also like?

Beyond Hair keratin itself, the audience over-indexes on Kérastase (36.5×), Kia Sportage (33×), Wella (31.58×), and Luka Dončić (14.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hair keratin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.