Berlin Fashion Week Audience in Germany
Berlin Fashion Week has an estimated audience of 302,067 people in Germany. 77.0% are female, 23.0% are male, average age 42.5. Top regions: Berlin, Nordrhein-Westfalen, Bayern. Top brand affinities: Claudia Schiffer, Bradley Cooper, Boulanger, Zac Efron, Ticketmaster.
The average Berlin Fashion Week fan in Germany is 42.5 years old, more female, and lives primarily in Berlin. The audience is concentrated in Berlin, Nordrhein-Westfalen, Bayern. Top brand affinities include Claudia Schiffer, Bradley Cooper, Boulanger, with strongest over-indexing on Claudia Schiffer (22.64× the country average). Demographically, the Berlin Fashion Week audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Event · Subtype: Fashion week
Demographics of Berlin Fashion Week fans
| Metric | Value |
|---|---|
| Female | 77.0% |
| Male | 23.0% |
| Average age | 42.5 |
| Estimated audience size | 302,067 |
Audience persona
The typical Berlin Fashion Week fan in Germany is more female, around 42.5 years old, with strong Sustainability tendencies and a notable affinity for Claudia Schiffer.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 103,751 | 7.68× |
| Nordrhein-Westfalen | 32,353 | 0.49× |
| Bayern | 24,671 | 0.51× |
| Baden-Württemberg | 16,220 | 0.39× |
| Hessen | 12,967 | 0.56× |
| Brandenburg | 12,510 | 1.34× |
| Niedersachsen | 11,742 | 0.4× |
| Hamburg | 8,711 | 1.28× |
| Sachsen | 7,618 | 0.51× |
| Schleswig-Holstein | 4,901 | 0.45× |
| Rheinland-Pfalz | 4,842 | 0.32× |
| Sachsen-Anhalt | 3,016 | 0.39× |
| Thüringen | 2,895 | 0.38× |
| Mecklenburg-Vorpommern | 2,248 | 0.39× |
| Bremen | 1,491 | 0.58× |
| Saarland | 1,252 | 0.34× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Claudia Schiffer | 22.64× | Fashion & Accessoires |
| Bradley Cooper | 17.43× | Movies & TV |
| Boulanger | 27.26× | Shopping |
| Zac Efron | 14.75× | Movies & TV |
| Ticketmaster | 8.92× | Travel & Leisure |
| Ryan Reynolds | 10.9× | Movies & TV |
| Janina Uhse | 19.68× | Movies & TV |
| 3.98× | Internet & Social Media | |
| FC Twente | 38.72× | Sports |
| Chloe (film) | 16.49× | Movies & TV |
| Sonja Gerhardt | 10.87× | Movies & TV |
| Hair iron | 6.82× | Beauty & Wellness |
| Clipper | 23.2× | Beauty & Wellness |
| Arts and music | 1.67× | Arts & Culture |
| H&M | 2.44× | Shopping |
| Marleen Lohse | 7.47× | Movies & TV |
| Deichmann | 2.64× | Shopping |
| Jacob Elordi | 5.93× | Movies & TV |
| Hairbrush | 5.61× | Beauty & Wellness |
| Felicitas Woll | 10.33× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.31 |
| Design Affinity | PREMIUM | 2.15 |
| Quality Awareness | PREMIUM | 1.95 |
| Creativity | OPEN | 1.6 |
| Sports Activity | POWER | 1.55 |
| Luxury Orientation | PREMIUM | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 92.3% |
| Poland | 1.3% |
| United States | 0.7% |
See Berlin Fashion Week audiences in other countries
More Fashion week audiences in Germany
- Copenhagen Fashion Week (122,321)
- Paris Fashion Week (64,127)
- London Fashion Week (57,926)
- New York Fashion Week (55,294)
- Milan Fashion Week (35,310)
Frequently asked questions
How many fans does Berlin Fashion Week have in Germany?
Berlin Fashion Week has an estimated audience of 302,067 people in Germany, concentrated in Berlin and Nordrhein-Westfalen.
What is the gender split and age of Berlin Fashion Week fans?
77.0% of Berlin Fashion Week fans are female, 23.0% are male, with an average age of 42.5 years.
Which brands do Berlin Fashion Week fans like most?
Berlin Fashion Week fans show strongest brand affinity for Claudia Schiffer (22.64×), Bradley Cooper (17.43×), and Boulanger (27.26×) over the country average.
Where do Berlin Fashion Week fans live in Germany?
Berlin Fashion Week fans in Germany are most concentrated in Berlin (reach 103,751), Nordrhein-Westfalen (reach 32,353), and Bayern (reach 24,671). These three regions account for the largest share of the active audience.
What other brands do Berlin Fashion Week fans also like?
Beyond Berlin Fashion Week itself, the audience over-indexes on Bradley Cooper (17.43×), Boulanger (27.26×), Zac Efron (14.75×), and Ticketmaster (8.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Berlin Fashion Week. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.