Rascasse Audience Intelligence

Berlin Fashion Week Audience in Germany

A data profile of the people who buy, follow and care about Berlin Fashion Week in Germany — modelled from more than twelve digital signal sources. Berlin Fashion Week has an estimated audience of 301,749 people in Germany.

#1among Fashion week in Germany#234among Event in Germany#806in Fashion & Accessoires

The average Berlin Fashion Week fan in Germany is 42.5 years old, more female, and lives primarily in Berlin.

The audience is concentrated in Berlin, Nordrhein-Westfalen, Bayern.

Top brand affinities include Claudia Schiffer, Türkisch für Anfänger, Bradley Cooper, with strongest over-indexing on Claudia Schiffer (22.64× the country average).

Demographically, the Berlin Fashion Week audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Berlin Fashion Week fan in Germany is more female, around 42.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Claudia Schiffer.

Category: Fashion & Accessoires · Type: Event · Subtype: Fashion week

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Berlin Fashion Week profile in Germany.

Audience size
302K
in Germany
Gender
77.0%♀
23.0% male
Age
42.5
average years
Country rank
#17243
Event in Germany
Fig. 01

Search interest · 12-month trend

-52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Berlin Fashion Week fans

77.0% are female, 23.0% are male, average age 42.5.

Fig. 02

Gender split

77.0%
Female
23.0%
Male
Demographic split for Berlin Fashion Week audience in Germany
MetricValue
Female77.0%
Male23.0%
Average age42.5
Estimated audience size301,749
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Berlin Fashion Week audience in Germany
Age bracketShare%
16-1911%
20-2916%
30-3922%
40-4928%
50+23%
Fig. 04

Worldwide distribution

92.3%

of the worldwide Berlin Fashion Week audience comes from Germany.

Worldwide audience distribution share by country for Berlin Fashion Week
CountryShare
Germany92.3%
Poland1.3%
United States0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Berlin Fashion Week audience in Germany is strongest.

Fig. 05

Top regions by affinity

Berlin Fashion Week fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K7.45×
02Brandenburg~10K1.28×
03Hamburg~8K1.23×
04Bremen~2K0.84×
05Saarland~3K0.79×
06Mecklenburg-Vorpommern~4K0.72×
07Sachsen-Anhalt~5K0.70×
08Thüringen~5K0.70×
09Sachsen~10K0.68×
10Schleswig-Holstein~7K0.63×
11Hessen~10K0.59×
12Rheinland-Pfalz~9K0.57×
13Bayern~30K0.56×
14Nordrhein-Westfalen~30K0.51×
15Niedersachsen~10K0.51×
16Baden-Württemberg~20K0.48×
Fig. 06

Affinity by region

Affinity by region — Berlin Fashion Week, Germany
0.48×1.00×7.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Berlin Fashion Week audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Berlin Fashion Week audience
#·InterestCategoryAffinity×
01FC TwenteSports38.72×
02BoulangerShopping27.26×
03Kilian KernerFashion & Accessoires24.17×
04ClipperBeauty & Wellness23.20×
05Claudia SchifferFashion & Accessoires22.64×
06Türkisch für AnfängerMovies & TV20.56×
07Janina UhseMovies & TV19.68×
08Bradley CooperMovies & TV17.43×
09Chloe (film)Movies & TV16.49×
10Zac EfronMovies & TV14.75×
11Ryan ReynoldsMovies & TV10.90×
12Sonja GerhardtMovies & TV10.87×
13TicketmasterTravel & Leisure8.92×
14Marleen LohseMovies & TV7.47×
15Hair ironBeauty & Wellness6.82×
16Jacob ElordiMovies & TV5.93×
17RedditInternet & Social Media3.98×
18DeichmannShopping2.64×
19H&MShopping2.44×
20Arts and musicArts & Culture1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Berlin Fashion Week audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Berlin Fashion Week audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.01×
Design AffinityPREMIUM1.83×
ExtroversionTHRILL1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Berlin Fashion Week audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.73×
Need for SecurityCONSERVATISM0.94×
Risk AppetiteTHRILL1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Berlin Fashion Week have in Germany?

Berlin Fashion Week has an estimated audience of 301,749 people in Germany, concentrated in Berlin and Nordrhein-Westfalen.

02

What is the gender split and age of Berlin Fashion Week fans?

77.0% of Berlin Fashion Week fans are female, 23.0% are male, with an average age of 42.5 years.

03

Which brands do Berlin Fashion Week fans like most?

Berlin Fashion Week fans show strongest brand affinity for Claudia Schiffer (22.64×), Türkisch für Anfänger (20.56×), and Bradley Cooper (17.43×) over the country average.

04

Where do Berlin Fashion Week fans live in Germany?

Berlin Fashion Week fans in Germany are most concentrated in Berlin (reach ~100K), Nordrhein-Westfalen (reach ~30K), and Bayern (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Berlin Fashion Week fans also like?

Beyond Berlin Fashion Week itself, the audience over-indexes on Türkisch für Anfänger (20.56×), Bradley Cooper (17.43×), Boulanger (27.26×), and Zac Efron (14.75×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion week audiences in Germany

See Berlin Fashion Week audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Berlin Fashion Week. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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