Rascasse Audience Intelligence

Phillip Lim Target Market in United States

A data profile of the people who buy, follow and care about Phillip Lim in United States — modelled from more than twelve digital signal sources. Phillip Lim has an estimated audience of 458,709 people in United States.

#32among Fashion designer in United States#3971among Brand in United States#1368in Fashion & Accessoires

The average Phillip Lim fan in United States is 39.4 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, New Jersey.

Top brand affinities include Waterworld, Longchamp, Felicity Jones, with strongest over-indexing on Waterworld (84.68× the country average).

Demographically, the Phillip Lim audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Indulgence, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Phillip Lim fan in United States is more female, around 39.4 years old, with strong Indulgence tendencies and a notable affinity for Waterworld.

Category: Fashion & Accessoires · Type: Brand · Subtype: Fashion designer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Phillip Lim profile in United States.

Audience size
459K
in United States
Gender
76.6%♀
23.4% male
Age
39.4
average years
Country rank
#38521
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Phillip Lim

76.6% are female, 23.4% are male, average age 39.4.

Fig. 02

Gender split

76.6%
Female
23.4%
Male
Demographic split for Phillip Lim audience in United States
MetricValue
Female76.6%
Male23.4%
Average age39.4
Estimated audience size458,709
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Phillip Lim audience in United States
Age bracketShare%
16-1918%
20-2921%
30-3920%
40-4920%
50+20%
Fig. 04

Worldwide distribution

77.3%

of the worldwide Phillip Lim audience comes from United States.

Worldwide audience distribution share by country for Phillip Lim
CountryShare
United States77.3%
United Kingdom4.9%
Germany3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Phillip Lim audience in United States is strongest.

Fig. 05

Top regions by affinity

Phillip Lim customers by region in United States
#RegionReachAffinity×
01New York~200K6.26×
02Hawaii~6K3.12×
03New Jersey~30K2.89×
04California~90K1.81×
05Washington, District of Columbia~2K1.79×
06Connecticut~6K1.30×
07Massachusetts~10K1.28×
08Pennsylvania~20K1.13×
09Washington~10K1.10×
10Maryland~9K1.10×
11Georgia~20K1.08×
12Vermont<1K1.05×
13Alaska~1K1.04×
14Illinois~20K1.01×
15Rhode Island~1K1.01×
16North Dakota<1K0.99×
17Delaware~1K0.98×
18South Dakota~1K0.98×
19Montana~1K0.95×
20Oregon~5K0.94×
21Virginia~10K0.93×
22Maine~2K0.93×
23Nevada~4K0.92×
24West Virginia~2K0.90×
25New Hampshire~2K0.90×
26Idaho~2K0.89×
27New Mexico~2K0.88×
28Nebraska~2K0.88×
29Mississippi~3K0.87×
30Arkansas~3K0.86×
31Kansas~3K0.85×
32Florida~30K0.84×
33Iowa~3K0.84×
34Oklahoma~4K0.82×
35Colorado~6K0.81×
36Louisiana~5K0.81×
37Alabama~5K0.80×
38Utah~3K0.80×
39Kentucky~5K0.79×
40South Carolina~5K0.78×
41Tennessee~7K0.77×
42Arizona~7K0.76×
43Minnesota~5K0.76×
44Missouri~5K0.74×
45Wisconsin~5K0.74×
46North Carolina~10K0.73×
47Michigan~9K0.73×
48Texas~30K0.72×
49Indiana~6K0.72×
50Ohio~9K0.67×
Fig. 06

Affinity by region

Affinity by region — Phillip Lim, United States
0.67×1.00×6.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Phillip Lim audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Phillip Lim audience
#·InterestCategoryAffinity×
01WaterworldMovies & TV84.68×
02Rocky MarcianoSports82.50×
03Felicity JonesMovies & TV79.90×
04Last.fmMusic & Radio74.25×
05LongchampFashion & Accessoires62.46×
06Alan TuringPolitics & Society47.03×
07Taron EgertonMovies & TV45.27×
08Roberto CavalliFashion & Accessoires34.63×
09Alexander McQueen (brand)Fashion & Accessoires30.56×
10Oscar de la RentaFashion & Accessoires28.71×
11Marni (clothing)Fashion & Accessoires28.14×
12Olivia MunnMovies & TV27.59×
13Stuart WeitzmanFashion & Accessoires27.40×
14Patricia ArquetteMovies & TV26.45×
15Jimmy ChooFashion & Accessoires19.07×
16Anna FarisMovies & TV16.48×
17Bottega VenetaFashion & Accessoires16.45×
18Bergdorf GoodmanFashion & Accessoires14.85×
19BB creamBeauty & Wellness12.50×
20Nordstrom rackFashion & Accessoires5.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Phillip Lim audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Phillip Lim audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY5.43×
Pet OwnershipJOY3.92×
Design AffinityPREMIUM2.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Phillip Lim audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.34×
TraditionCONSERVATISM0.80×
Risk AppetiteTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Phillip Lim's target market in United States?

Phillip Lim's target market in United States covers an estimated 458,709 people, concentrated in New York and California.

02

What is the gender split and age of Phillip Lim customers?

76.6% of the Phillip Lim audience are female, 23.4% are male, with an average age of 39.4 years.

03

Which brands do Phillip Lim fans like most?

Phillip Lim fans show strongest brand affinity for Waterworld (84.68×), Longchamp (62.46×), and Felicity Jones (79.9×) over the country average.

04

Where do Phillip Lim fans live in United States?

Phillip Lim fans in United States are most concentrated in New York (reach ~200K), California (reach ~90K), and New Jersey (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Phillip Lim fans also like?

Beyond Phillip Lim itself, the audience over-indexes on Longchamp (62.46×), Felicity Jones (79.9×), Taron Egerton (45.27×), and Rocky Marciano (82.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion designer audiences in United States

See Phillip Lim audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Phillip Lim. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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