Phillip Lim Audience in United States
Phillip Lim has an estimated audience of 459,159 people in United States. 76.6% are female, 23.4% are male, average age 39.4. Top regions: New York, California, New Jersey. Top brand affinities: Lulu 黃路梓茵, Keene, New Hampshire, Mothercare, Home equity, Iron Man (film).
The average Phillip Lim fan in United States is 39.4 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, New Jersey. Top brand affinities include Lulu 黃路梓茵, Keene, New Hampshire, Mothercare, with strongest over-indexing on Lulu 黃路梓茵 (20× the country average). Demographically, the Phillip Lim audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Fashion designer
Demographics of Phillip Lim fans
| Metric | Value |
|---|---|
| Female | 76.6% |
| Male | 23.4% |
| Average age | 39.4 |
| Estimated audience size | 459,159 |
Audience persona
The typical Phillip Lim fan in United States is more female, around 39.4 years old, with strong Indulgence tendencies and a notable affinity for Lulu 黃路梓茵.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 173,914 | 6.78× |
| California | 98,932 | 1.96× |
| New Jersey | 36,187 | 3.1× |
| Texas | 26,186 | 0.66× |
| Florida | 23,809 | 0.77× |
| Pennsylvania | 17,949 | 1.16× |
| Illinois | 15,865 | 1.04× |
| Georgia | 14,680 | 1.04× |
| Massachusetts | 12,009 | 1.33× |
| Washington | 11,065 | 1.2× |
| Virginia | 10,809 | 0.97× |
| Maryland | 9,011 | 1.14× |
| North Carolina | 8,558 | 0.62× |
| Hawaii | 8,061 | 4.08× |
| Ohio | 7,370 | 0.52× |
| Michigan | 7,337 | 0.61× |
| Connecticut | 7,060 | 1.53× |
| Arizona | 6,111 | 0.65× |
| Colorado | 5,627 | 0.78× |
| Tennessee | 5,580 | 0.61× |
| Oregon | 5,443 | 1.03× |
| Minnesota | 3,855 | 0.59× |
| Nevada | 3,775 | 0.85× |
| South Carolina | 3,551 | 0.51× |
| Alabama | 3,529 | 0.55× |
| Washington, District of Columbia | 3,430 | 2.48× |
| Missouri | 3,150 | 0.43× |
| Indiana | 3,114 | 0.37× |
| Louisiana | 3,066 | 0.52× |
| Wisconsin | 2,602 | 0.38× |
| Kentucky | 2,250 | 0.39× |
| Kansas | 1,937 | 0.54× |
| Mississippi | 1,724 | 0.46× |
| Utah | 1,588 | 0.39× |
| Oklahoma | 1,498 | 0.29× |
| Rhode Island | 1,430 | 0.98× |
| Maine | 1,251 | 0.76× |
| Arkansas | 1,209 | 0.32× |
| New Mexico | 1,142 | 0.5× |
| Alaska | 1,009 | 1.03× |
| Iowa | 985 | 0.26× |
| Delaware | 961 | 0.76× |
| Vermont | 938 | 1.16× |
| New Hampshire | 926 | 0.51× |
| Idaho | 899 | 0.39× |
| West Virginia | 899 | 0.42× |
| Montana | 847 | 0.66× |
| Nebraska | 786 | 0.34× |
| South Dakota | 772 | 0.73× |
| North Dakota | 751 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lulu 黃路梓茵 | 20× | Movies & TV |
| Keene, New Hampshire | 90.23× | Travel & Leisure |
| Mothercare | 5.88× | Kids & Family |
| Home equity | 2.99× | Home & Garden |
| Iron Man (film) | 5.21× | Movies & TV |
| Bank account | 2.47× | Business & Career |
| Whataburger | 1.71× | Food & Beverages |
| Jeep Jamboree | 20× | Cars & Mobility |
| EVE LOM | 24.85× | Beauty & Wellness |
| Celadon | 14.62× | Home & Garden |
| Iowa Lottery | 7.55× | Games |
| New York Harbor | 9.16× | Travel & Leisure |
| Box lacrosse | 5.95× | Sports |
| Mount Kilimanjaro | 11.66× | Travel & Leisure |
| Ipag Business School | 12.76× | Business & Career |
| Cam Ward | 2.53× | Sports |
| Sub Zero (Official) | 6.29× | Literature |
| Gilt.com | 5.26× | Shopping |
| Staycation | 2.03× | Home & Garden |
| Janitor | 3.9× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 3.22 |
| Luxury Orientation | PREMIUM | 3.2 |
| Design Affinity | PREMIUM | 3.2 |
| Pet Ownership | JOY | 3.07 |
| Quality Awareness | PREMIUM | 2.03 |
| Sustainability | BALANCE | 1.8 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 77.3% |
| United Kingdom | 4.9% |
| Germany | 3.4% |
See Phillip Lim audiences in other countries
More Fashion designer audiences in United States
- Kendra Scott (8,825,412)
- Tom Ford (5,429,636)
- Monica Lewinsky (4,131,007)
- Dan Bongino (3,979,010)
- Lilly Pulitzer (3,893,118)
Frequently asked questions
How many fans does Phillip Lim have in United States?
Phillip Lim has an estimated audience of 459,159 people in United States, concentrated in New York and California.
What is the gender split and age of Phillip Lim fans?
76.6% of Phillip Lim fans are female, 23.4% are male, with an average age of 39.4 years.
Which brands do Phillip Lim fans like most?
Phillip Lim fans show strongest brand affinity for Lulu 黃路梓茵 (20×), Keene, New Hampshire (90.23×), and Mothercare (5.88×) over the country average.
Where do Phillip Lim fans live in United States?
Phillip Lim fans in United States are most concentrated in New York (reach 173,914), California (reach 98,932), and New Jersey (reach 36,187). These three regions account for the largest share of the active audience.
What other brands do Phillip Lim fans also like?
Beyond Phillip Lim itself, the audience over-indexes on Keene, New Hampshire (90.23×), Mothercare (5.88×), Home equity (2.99×), and Iron Man (film) (5.21×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Phillip Lim. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.