Phillip Lim Audience in United States

Phillip Lim logo

Phillip Lim has an estimated audience of 459,159 people in United States. 76.6% are female, 23.4% are male, average age 39.4. Top regions: New York, California, New Jersey. Top brand affinities: Felicity Jones, Longchamp, Waterworld, Taron Egerton, Diane von Fürstenberg.

The average Phillip Lim fan in United States is 39.4 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, New Jersey. Top brand affinities include Felicity Jones, Longchamp, Waterworld, with strongest over-indexing on Felicity Jones (71.3× the country average). Demographically, the Phillip Lim audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Fashion designer

Demographics of Phillip Lim fans

Demographic split for Phillip Lim audience in United States
MetricValue
Female76.6%
Male23.4%
Average age39.4
Estimated audience size459,159

Audience persona

The typical Phillip Lim fan in United States is more female, around 39.4 years old, with strong Indulgence tendencies and a notable affinity for Felicity Jones.

Top regions in United States

Top regions ranked by reach for Phillip Lim in United States
RegionReachAffinity
New York173,9146.78×
California98,9321.96×
New Jersey36,1873.1×
Texas26,1860.66×
Florida23,8090.77×
Pennsylvania17,9491.16×
Illinois15,8651.04×
Georgia14,6801.04×
Massachusetts12,0091.33×
Washington11,0651.2×
Virginia10,8090.97×
Maryland9,0111.14×
North Carolina8,5580.62×
Hawaii8,0614.08×
Ohio7,3700.52×
Michigan7,3370.61×
Connecticut7,0601.53×
Arizona6,1110.65×
Colorado5,6270.78×
Tennessee5,5800.61×
Oregon5,4431.03×
Minnesota3,8550.59×
Nevada3,7750.85×
South Carolina3,5510.51×
Alabama3,5290.55×
Washington, District of Columbia3,4302.48×
Missouri3,1500.43×
Indiana3,1140.37×
Louisiana3,0660.52×
Wisconsin2,6020.38×
Kentucky2,2500.39×
Kansas1,9370.54×
Mississippi1,7240.46×
Utah1,5880.39×
Oklahoma1,4980.29×
Rhode Island1,4300.98×
Maine1,2510.76×
Arkansas1,2090.32×
New Mexico1,1420.5×
Alaska1,0091.03×
Iowa9850.26×
Delaware9610.76×
Vermont9381.16×
New Hampshire9260.51×
Idaho8990.39×
West Virginia8990.42×
Montana8470.66×
Nebraska7860.34×
South Dakota7720.73×
North Dakota7510.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Phillip Lim audience
BrandAffinityCategory
Felicity Jones71.3×Movies & TV
Longchamp59.56×Fashion & Accessoires
Waterworld68.29×Movies & TV
Taron Egerton52.78×Movies & TV
Diane von Fürstenberg62.47×Fashion & Accessoires
Jean Paul Gaultier34.84×Fashion & Accessoires
Finnair90.23×Travel & Leisure
Tory Burch12.06×Fashion & Accessoires
Patricia Arquette25.63×Movies & TV
Paco Rabanne44.24×Beauty & Wellness
Marni (clothing)38.77×Fashion & Accessoires
Last.fm69.82×Music & Radio
Nordstrom rack6.66×Fashion & Accessoires
Bottega Veneta17.58×Fashion & Accessoires
Balenciaga11.71×Fashion & Accessoires
Jimmy Choo19.13×Fashion & Accessoires
Marc Jacobs14.19×Fashion & Accessoires
Alexander McQueen (brand)27.76×Fashion & Accessoires
Anna Faris19.57×Movies & TV
Alan Turing40.13×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Phillip Lim audience
TraitClusterScore
IndulgenceJOY3.22
Luxury OrientationPREMIUM3.2
Design AffinityPREMIUM3.2
Pet OwnershipJOY3.07
Quality AwarenessPREMIUM2.03
SustainabilityBALANCE1.8

Worldwide distribution

Worldwide audience distribution share by country for Phillip Lim
CountryShare
United States77.3%
United Kingdom4.9%
Germany3.4%

See Phillip Lim audiences in other countries

More Fashion designer audiences in United States

Frequently asked questions

How many fans does Phillip Lim have in United States?

Phillip Lim has an estimated audience of 459,159 people in United States, concentrated in New York and California.

What is the gender split and age of Phillip Lim fans?

76.6% of Phillip Lim fans are female, 23.4% are male, with an average age of 39.4 years.

Which brands do Phillip Lim fans like most?

Phillip Lim fans show strongest brand affinity for Felicity Jones (71.3×), Longchamp (59.56×), and Waterworld (68.29×) over the country average.

Where do Phillip Lim fans live in United States?

Phillip Lim fans in United States are most concentrated in New York (reach 173,914), California (reach 98,932), and New Jersey (reach 36,187). These three regions account for the largest share of the active audience.

What other brands do Phillip Lim fans also like?

Beyond Phillip Lim itself, the audience over-indexes on Longchamp (59.56×), Waterworld (68.29×), Taron Egerton (52.78×), and Diane von Fürstenberg (62.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Phillip Lim. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.