Diane von Fürstenberg Audience in United States

Diane von Fürstenberg logo

Diane von Fürstenberg has an estimated audience of 1,242,344 people in United States. 81.7% are female, 18.3% are male, average age 43.2. Top regions: California, New York, Texas. Top brand affinities: Nordstrom, J.Crew Factory, Macy's, Henri Bendel, Queens.

The average Diane von Fürstenberg fan in United States is 43.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Nordstrom, J.Crew Factory, Macy's, with strongest over-indexing on Nordstrom (4.38× the country average). Demographically, the Diane von Fürstenberg audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 47 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

Demographics of Diane von Fürstenberg fans

Demographic split for Diane von Fürstenberg audience in United States
MetricValue
Female81.7%
Male18.3%
Average age43.2
Estimated audience size1,242,344

Audience persona

The typical Diane von Fürstenberg fan in United States is more female, around 43.2 years old, with strong Design Affinity tendencies and a notable affinity for Nordstrom.

Top regions in United States

Top regions ranked by reach for Diane von Fürstenberg in United States
RegionReachAffinity
California79,0520.58×
New York74,8071.08×
Texas33,5570.31×
Florida32,1440.38×
Illinois17,9280.43×
Georgia16,9670.44×
Massachusetts15,5950.64×
Washington14,5620.58×
Virginia14,1190.47×
New Jersey14,0140.44×
Pennsylvania13,2330.32×
Mississippi13,1561.29×
Ohio12,3900.32×
Louisiana11,6970.73×
Arkansas11,6871.14×
North Carolina11,6630.31×
Oklahoma11,4300.83×
Kentucky11,2480.72×
Connecticut10,9370.88×
Alabama10,8880.63×
West Virginia10,8611.88×
Maryland10,5360.49×
Tennessee10,3730.42×
South Carolina10,2990.55×
Indiana10,0340.44×
Kansas10,0311.02×
Idaho10,0291.61×
Michigan10,0210.31×
Missouri9,7180.49×
Hawaii9,5811.79×
Iowa9,5230.93×
Montana9,4482.74×
Nevada9,4130.78×
Colorado9,2410.47×
Wisconsin9,2010.49×
North Dakota9,0803.56×
New Hampshire8,9491.83×
Minnesota8,9060.5×
Arizona8,8610.35×
Nebraska8,7631.41×
New Mexico8,7171.4×
Rhode Island8,6412.19×
Maine8,6361.94×
Oregon8,5780.6×
Utah8,5270.77×
Vermont8,4993.9×
Washington, District of Columbia6,0531.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Diane von Fürstenberg audience
BrandAffinityCategory
Nordstrom4.38×Shopping
J.Crew Factory9.57×Shopping
Macy's3.18×Shopping
Henri Bendel29.46×Fashion & Accessoires
Queens4.69×Travel & Leisure
Nordstrom rack3.74×Fashion & Accessoires
God2.51×Politics & Society
Designer3.61×Home & Garden
Order (business)3.38×Business & Career
Family (biology)2.89×Kids & Family
Alice + Olivia17.79×Fashion & Accessoires
Rent the Runway9.01×Shopping
Home Design3.29×Home & Garden
Marc Jacobs5.68×Fashion & Accessoires
Season3.03×Travel & Leisure
Sephora2.32×Shopping
Handbags2.36×Fashion & Accessoires
Dresses2.03×Fashion & Accessoires
Hobby Lobby1.98×Home & Garden
Donna Karan17.98×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Diane von Fürstenberg audience
TraitClusterScore
Design AffinityPREMIUM3.39
IndulgenceJOY2.13
SustainabilityBALANCE2.06
Quality AwarenessPREMIUM1.97
Luxury OrientationPREMIUM1.93
Family OrientationCONSERVATISM1.52

Worldwide distribution

Worldwide audience distribution share by country for Diane von Fürstenberg
CountryShare
France35.1%
United States30.2%
United Kingdom4.8%

See Diane von Fürstenberg audiences in other countries

More Luxury fashion audiences in United States

Frequently asked questions

How many fans does Diane von Fürstenberg have in United States?

Diane von Fürstenberg has an estimated audience of 1,242,344 people in United States, concentrated in California and New York.

What is the gender split and age of Diane von Fürstenberg fans?

81.7% of Diane von Fürstenberg fans are female, 18.3% are male, with an average age of 43.2 years.

Which brands do Diane von Fürstenberg fans like most?

Diane von Fürstenberg fans show strongest brand affinity for Nordstrom (4.38×), J.Crew Factory (9.57×), and Macy's (3.18×) over the country average.

Where do Diane von Fürstenberg fans live in United States?

Diane von Fürstenberg fans in United States are most concentrated in California (reach 79,052), New York (reach 74,807), and Texas (reach 33,557). These three regions account for the largest share of the active audience.

What other brands do Diane von Fürstenberg fans also like?

Beyond Diane von Fürstenberg itself, the audience over-indexes on J.Crew Factory (9.57×), Macy's (3.18×), Henri Bendel (29.46×), and Queens (4.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Diane von Fürstenberg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.