Henri Bendel Audience in United States

Henri Bendel has an estimated audience of 726,283 people in United States. 85.1% are female, 14.9% are male, average age 38.6. Top regions: New York, California, Florida. Top brand affinities: Longchamp, Google News, AccuWeather, Diane von Fürstenberg, StubHub.

The average Henri Bendel fan in United States is 38.6 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Longchamp, Google News, AccuWeather, with strongest over-indexing on Longchamp (93.83× the country average). Demographically, the Henri Bendel audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Henri Bendel fans

Demographic split for Henri Bendel audience in United States
MetricValue
Female85.1%
Male14.9%
Average age38.6
Estimated audience size726,283

Audience persona

The typical Henri Bendel fan in United States is more female, around 38.6 years old, with strong Design Affinity tendencies and a notable affinity for Longchamp.

Top regions in United States

Top regions ranked by reach for Henri Bendel in United States
RegionReachAffinity
New York119,0912.93×
California102,3261.28×
Florida97,8671.99×
Texas73,3931.18×
New Jersey43,6732.36×
Illinois39,7941.64×
Ohio34,5181.54×
Pennsylvania30,4891.25×
Michigan28,2871.49×
Georgia27,3791.22×
Virginia20,3981.15×
North Carolina19,7430.9×
Massachusetts16,7851.17×
Louisiana15,9061.7×
Maryland14,9281.2×
Tennessee13,7610.94×
Arizona13,5190.91×
Connecticut12,0721.66×
Washington11,0640.76×
Indiana9,7840.74×
Colorado9,6670.84×
South Carolina9,3590.86×
Minnesota9,2700.89×
Missouri9,0240.77×
Nevada8,9331.27×
Alabama7,8720.78×
Kentucky7,4610.82×
Wisconsin7,2020.66×
Oregon5,8040.7×
Oklahoma5,4590.68×
Mississippi4,1890.7×
Arkansas4,1090.69×
Washington, District of Columbia4,0031.83×
Kansas3,6600.64×
Iowa3,5380.59×
Utah2,9980.46×
Hawaii2,7330.88×
Rhode Island2,2930.99×
New Hampshire2,2560.79×
New Mexico2,2550.62×
Nebraska2,0930.57×
West Virginia2,0170.6×
Maine1,6610.64×
Idaho1,5970.44×
Delaware1,5400.77×
Montana1,0030.5×
Vermont9020.71×
Alaska8630.56×
North Dakota8430.57×
South Dakota8040.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Henri Bendel audience
BrandAffinityCategory
Longchamp93.83×Fashion & Accessoires
Google News19.03×News
AccuWeather15.97×Home & Garden
Diane von Fürstenberg62.47×Fashion & Accessoires
StubHub15.69×Travel & Leisure
Tory Burch12.55×Fashion & Accessoires
Clint Eastwood12.71×Movies & TV
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.47×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Michelle Pfeiffer13.09×Movies & TV
Liam Neeson11.19×Movies & TV
Telegram14.52×Internet & Social Media
Choice Hotels18.11×Travel & Leisure
Aruba18.99×Travel & Leisure
Rebecca Ferguson16.65×Movies & TV
Matt Damon12.67×Movies & TV
GoDaddy14.24×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Henri Bendel audience
TraitClusterScore
Design AffinityPREMIUM2.87
IndulgenceJOY2.85
Luxury OrientationPREMIUM2.5
Pet OwnershipJOY2.44
SustainabilityBALANCE2.04
Quality AwarenessPREMIUM1.79

Worldwide distribution

Worldwide audience distribution share by country for Henri Bendel
CountryShare
United States90.0%
United Kingdom2.9%
Germany2.3%

See Henri Bendel audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Henri Bendel have in United States?

Henri Bendel has an estimated audience of 726,283 people in United States, concentrated in New York and California.

What is the gender split and age of Henri Bendel fans?

85.1% of Henri Bendel fans are female, 14.9% are male, with an average age of 38.6 years.

Which brands do Henri Bendel fans like most?

Henri Bendel fans show strongest brand affinity for Longchamp (93.83×), Google News (19.03×), and AccuWeather (15.97×) over the country average.

Where do Henri Bendel fans live in United States?

Henri Bendel fans in United States are most concentrated in New York (reach 119,091), California (reach 102,326), and Florida (reach 97,867). These three regions account for the largest share of the active audience.

What other brands do Henri Bendel fans also like?

Beyond Henri Bendel itself, the audience over-indexes on Google News (19.03×), AccuWeather (15.97×), Diane von Fürstenberg (62.47×), and StubHub (15.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Henri Bendel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.