Rascasse Audience Intelligence

Henri Bendel Target Market in United States

A data profile of the people who buy, follow and care about Henri Bendel in United States — modelled from more than twelve digital signal sources. Henri Bendel has an estimated audience of 726,600 people in United States.

#3010among Brand in United States#1131in Fashion & Accessoires

The average Henri Bendel fan in United States is 38.6 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include Longchamp, Taron Egerton, Tory Burch, with strongest over-indexing on Longchamp (90.3× the country average).

Demographically, the Henri Bendel audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Indulgence, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Henri Bendel fan in United States is more female, around 38.6 years old, with strong Indulgence tendencies and a notable affinity for Longchamp.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Henri Bendel profile in United States.

Audience size
727K
in United States
Gender
85.1%♀
14.9% male
Age
38.6
average years
Country rank
#29234
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Henri Bendel

85.1% are female, 14.9% are male, average age 38.6.

Fig. 02

Gender split

85.1%
Female
14.9%
Male
Demographic split for Henri Bendel audience in United States
MetricValue
Female85.1%
Male14.9%
Average age38.6
Estimated audience size726,600
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Henri Bendel audience in United States
Age bracketShare%
16-1919%
20-2920%
30-3922%
40-4923%
50+16%
Fig. 04

Worldwide distribution

90.0%

of the worldwide Henri Bendel audience comes from United States.

Worldwide audience distribution share by country for Henri Bendel
CountryShare
United States90.0%
United Kingdom2.9%
Germany2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Henri Bendel audience in United States is strongest.

Fig. 05

Top regions by affinity

Henri Bendel customers by region in United States
#RegionReachAffinity×
01New York~100K2.71×
02New Jersey~40K2.23×
03Florida~90K1.91×
04Washington, District of Columbia~3K1.54×
05Illinois~40K1.52×
06Connecticut~10K1.52×
07Ohio~30K1.49×
08Louisiana~10K1.43×
09Michigan~30K1.42×
10California~100K1.20×
11Pennsylvania~30K1.19×
12Georgia~30K1.18×
13Nevada~8K1.17×
14Maryland~10K1.15×
15Massachusetts~20K1.13×
16Texas~70K1.11×
17Virginia~20K1.09×
18Rhode Island~2K1.03×
19Hawaii~3K0.97×
20Delaware~2K0.97×
21Vermont~1K0.97×
22Tennessee~10K0.96×
23Minnesota~10K0.94×
24Alaska~1K0.94×
25North Dakota~1K0.93×
26Arizona~10K0.92×
27New Hampshire~3K0.92×
28Maine~2K0.91×
29South Dakota~2K0.91×
30South Carolina~10K0.90×
31Kentucky~8K0.90×
32West Virginia~3K0.89×
33Montana~2K0.89×
34North Carolina~20K0.88×
35Mississippi~5K0.87×
36Alabama~9K0.85×
37Arkansas~5K0.85×
38New Mexico~3K0.85×
39Colorado~10K0.84×
40Idaho~3K0.84×
41Nebraska~3K0.83×
42Oklahoma~7K0.82×
43Kansas~5K0.82×
44Oregon~7K0.80×
45Iowa~5K0.80×
46Washington~10K0.79×
47Indiana~10K0.79×
48Missouri~9K0.79×
49Utah~5K0.77×
50Wisconsin~8K0.76×
Fig. 06

Affinity by region

Affinity by region — Henri Bendel, United States
0.76×1.00×2.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Henri Bendel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Henri Bendel audience
#·InterestCategoryAffinity×
01LongchampFashion & Accessoires90.30×
027 for all MankindFashion & Accessoires29.84×
03Taron EgertonMovies & TV20.00×
04Key FoodShopping20.00×
05Paperless PostShopping20.00×
06Alexander McQueen (brand)Fashion & Accessoires19.33×
07Vera FarmigaMovies & TV16.07×
08Oscar de la RentaFashion & Accessoires15.63×
09Rick OwensFashion & Accessoires12.44×
10Jimmy ChooFashion & Accessoires12.40×
11Bottega VenetaFashion & Accessoires10.66×
12Edible ArrangementsFood & Beverages10.60×
13Tory BurchFashion & Accessoires9.69×
14BB creamBeauty & Wellness9.62×
15Kate HudsonMovies & TV8.52×
16QVCMovies & TV8.38×
17The UPS StoreShopping5.45×
18Discount storesShopping4.49×
19Nordstrom rackFashion & Accessoires3.79×
20NordstromShopping3.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Henri Bendel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Henri Bendel audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY4.17×
Pet OwnershipJOY3.05×
Design AffinityPREMIUM2.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Henri Bendel audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.50×
TraditionCONSERVATISM0.74×
Risk AppetiteTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Henri Bendel's target market in United States?

Henri Bendel's target market in United States covers an estimated 726,600 people, concentrated in New York and California.

02

What is the gender split and age of Henri Bendel customers?

85.1% of the Henri Bendel audience are female, 14.9% are male, with an average age of 38.6 years.

03

Which brands do Henri Bendel fans like most?

Henri Bendel fans show strongest brand affinity for Longchamp (90.3×), Taron Egerton (20×), and Tory Burch (9.69×) over the country average.

04

Where do Henri Bendel fans live in United States?

Henri Bendel fans in United States are most concentrated in New York (reach ~100K), California (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Henri Bendel fans also like?

Beyond Henri Bendel itself, the audience over-indexes on Taron Egerton (20×), Tory Burch (9.69×), The UPS Store (5.45×), and QVC (8.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Henri Bendel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Henri Bendel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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