Donna Karan Audience in United States

Donna Karan logo

Donna Karan has an estimated audience of 784,052 people in United States. 80.0% are female, 20.0% are male, average age 39.7. Top regions: California, New York, Florida. Top brand affinities: Home equity, Elsword, Regional styles of Mexican music, Laneige, Home construction.

The average Donna Karan fan in United States is 39.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Home equity, Elsword, Regional styles of Mexican music, with strongest over-indexing on Home equity (22.02× the country average). Demographically, the Donna Karan audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion designer

Demographics of Donna Karan fans

Demographic split for Donna Karan audience in United States
MetricValue
Female80.0%
Male20.0%
Average age39.7
Estimated audience size784,052

Audience persona

The typical Donna Karan fan in United States is more female, around 39.7 years old, with strong Quality Awareness tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Donna Karan in United States
RegionReachAffinity
California144,7481.68×
New York133,0553.04×
Florida83,5051.57×
Texas79,7831.18×
New Jersey42,2852.12×
Illinois36,7601.41×
Georgia30,6791.27×
Pennsylvania27,0971.03×
North Carolina24,6171.04×
Virginia23,5361.23×
Massachusetts21,6881.4×
Maryland20,6431.53×
Michigan20,5271×
Ohio20,0750.83×
Washington14,8840.95×
Tennessee14,2690.91×
Louisiana13,6371.35×
Arizona13,3480.83×
South Carolina12,1931.03×
Connecticut12,1741.55×
Indiana11,4720.8×
Alabama10,1410.93×
Missouri9,6860.77×
Colorado9,4670.77×
Minnesota9,3250.83×
Nevada8,4841.12×
Wisconsin8,1550.69×
Oregon7,6790.85×
Kentucky7,0260.71×
Mississippi6,9121.07×
Oklahoma6,3150.73×
Arkansas5,1920.8×
Utah5,0380.72×
Washington, District of Columbia4,3851.86×
Kansas4,3430.7×
Iowa4,0800.63×
Hawaii2,9820.88×
Rhode Island2,7671.11×
New Hampshire2,7040.88×
New Mexico2,6730.68×
Nebraska2,4500.62×
Idaho2,4200.62×
Delaware2,2861.06×
Maine2,0640.74×
West Virginia2,0330.56×
Montana1,0650.49×
Vermont9970.72×
South Dakota8200.45×
Alaska7580.45×
North Dakota6960.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Donna Karan audience
BrandAffinityCategory
Home equity22.02×Home & Garden
Elsword36.36×Games
Regional styles of Mexican music6.06×Music & Radio
Laneige9.96×Beauty & Wellness
Home construction2.6×Home & Garden
Mothercare4.1×Kids & Family
Figure painting (hobby)5.96×Arts & Culture
Stamp collecting4.96×Home & Garden
Cam Ward3.93×Sports
St. Ives10.61×Travel & Leisure
Natural rubber1.5×Cars & Mobility
Home staging3.66×Home & Garden
JDSU2.12×Business & Career
Nebraska1.78×Travel & Leisure
Gilt.com5.4×Shopping
Jersey (fabric)13.82×Fashion & Accessoires
Bank account1.6×Business & Career
New York Harbor8.05×Travel & Leisure
Kansas1.58×Travel & Leisure
Justice1.72×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Donna Karan audience
TraitClusterScore
Quality AwarenessPREMIUM2.32
Design AffinityPREMIUM1.95
IndulgenceJOY1.83
Luxury OrientationPREMIUM1.79
SustainabilityBALANCE1.68
MindfulnessBALANCE1.38

Worldwide distribution

Worldwide audience distribution share by country for Donna Karan
CountryShare
United States53.3%
Japan4.9%
United Kingdom4.9%

See Donna Karan audiences in other countries

More Fashion designer audiences in United States

Frequently asked questions

How many fans does Donna Karan have in United States?

Donna Karan has an estimated audience of 784,052 people in United States, concentrated in California and New York.

What is the gender split and age of Donna Karan fans?

80.0% of Donna Karan fans are female, 20.0% are male, with an average age of 39.7 years.

Which brands do Donna Karan fans like most?

Donna Karan fans show strongest brand affinity for Home equity (22.02×), Elsword (36.36×), and Regional styles of Mexican music (6.06×) over the country average.

Where do Donna Karan fans live in United States?

Donna Karan fans in United States are most concentrated in California (reach 144,748), New York (reach 133,055), and Florida (reach 83,505). These three regions account for the largest share of the active audience.

What other brands do Donna Karan fans also like?

Beyond Donna Karan itself, the audience over-indexes on Elsword (36.36×), Regional styles of Mexican music (6.06×), Laneige (9.96×), and Home construction (2.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Donna Karan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.