Rascasse Audience Intelligence

Donna Karan Audience in United States

A data profile of the people who buy, follow and care about Donna Karan in United States — modelled from more than twelve digital signal sources. Donna Karan has an estimated audience of 798,072 people in United States.

#17among Fashion designer in United States#6361among Person in United States#1076in Fashion & Accessoires

The average Donna Karan fan in United States is 39.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Taron Egerton, Felicity Jones, Jessica Chastain, with strongest over-indexing on Taron Egerton (54.49× the country average).

Demographically, the Donna Karan audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Donna Karan fan in United States is more female, around 39.7 years old, with strong Quality Awareness tendencies and a notable affinity for Taron Egerton.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion designer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Donna Karan profile in United States.

Audience size
798K
in United States
Gender
80.0%♀
20.0% male
Age
39.7
average years
Country rank
#27501
Person in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Donna Karan fans

80.0% are female, 20.0% are male, average age 39.7.

Fig. 02

Gender split

80.0%
Female
20.0%
Male
Demographic split for Donna Karan audience in United States
MetricValue
Female80.0%
Male20.0%
Average age39.7
Estimated audience size798,072
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Donna Karan audience in United States
Age bracketShare%
16-1917%
20-2919%
30-3923%
40-4922%
50+19%
Fig. 04

Worldwide distribution

53.0%

of the worldwide Donna Karan audience comes from United States.

Worldwide audience distribution share by country for Donna Karan
CountryShare
United States53.0%
United Kingdom5.0%
Japan4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Donna Karan audience in United States is strongest.

Fig. 05

Top regions by affinity

Donna Karan fans by region: top regions in United States
#RegionReachAffinity×
01New York~100K2.52×
02New Jersey~40K1.95×
03Washington, District of Columbia~4K1.63×
04Connecticut~10K1.52×
05Maryland~20K1.46×
06Florida~80K1.45×
07Massachusetts~20K1.40×
08California~100K1.34×
09Illinois~30K1.34×
10Louisiana~10K1.27×
11Georgia~30K1.25×
12Virginia~20K1.23×
13Rhode Island~3K1.21×
14Texas~80K1.14×
15Delaware~2K1.14×
16South Carolina~10K1.08×
17Mississippi~7K1.08×
18North Carolina~20K1.06×
19Pennsylvania~30K1.05×
20Alabama~10K1.03×
21Michigan~20K1.01×
22Nevada~8K1.01×
23Tennessee~20K0.98×
24New Hampshire~3K0.95×
25Vermont~1K0.90×
26Maine~2K0.88×
27Arizona~10K0.87×
28Washington~10K0.86×
29Minnesota~10K0.86×
30Arkansas~6K0.86×
31Hawaii~3K0.85×
32Ohio~20K0.84×
33Missouri~10K0.84×
34Indiana~10K0.83×
35Colorado~10K0.83×
36Oregon~7K0.81×
37Nebraska~3K0.81×
38Kentucky~8K0.80×
39Wisconsin~9K0.79×
40Oklahoma~7K0.78×
41Kansas~5K0.78×
42South Dakota~1K0.78×
43Alaska~1K0.77×
44North Dakota~1K0.77×
45Iowa~5K0.76×
46New Mexico~3K0.75×
47Montana~2K0.75×
48Utah~5K0.74×
49Idaho~3K0.73×
50West Virginia~3K0.72×
Fig. 06

Affinity by region

Affinity by region — Donna Karan, United States
0.72×1.00×2.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Donna Karan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Donna Karan audience
#·InterestCategoryAffinity×
01Karen MillenFashion & Accessoires81.58×
02Felicity JonesMovies & TV69.08×
03Taron EgertonMovies & TV54.49×
04James Blake (musician)Music & Radio43.02×
05Jessica ChastainMovies & TV40.39×
06Lily AllenMusic & Radio30.68×
07Kate BeckinsaleMovies & TV26.26×
08Suki WaterhouseFashion & Accessoires25.62×
09Will PoulterMovies & TV20.69×
10Olivia MunnMovies & TV20.00×
11Candice SwanepoelFashion & Accessoires20.00×
12DKNYFashion & Accessoires18.55×
13JamiroquaiMusic & Radio18.15×
14Cara DelevingneFashion & Accessoires17.69×
15Milla JovovichMovies & TV13.62×
16Kelly OsbourneMusic & Radio13.23×
17Keira KnightleyMovies & TV10.60×
18Amy AdamsMovies & TV9.40×
19Jon HammMovies & TV8.81×
20Nordstrom rackFashion & Accessoires3.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Donna Karan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Donna Karan audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.37×
IndulgenceJOY2.28×
Design AffinityPREMIUM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Donna Karan audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.74×
IndividualismJOY0.83×
TraditionCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Donna Karan have in United States?

Donna Karan has an estimated audience of 798,072 people in United States, concentrated in California and New York.

02

What is the gender split and age of Donna Karan fans?

80.0% of Donna Karan fans are female, 20.0% are male, with an average age of 39.7 years.

03

Which brands do Donna Karan fans like most?

Donna Karan fans show strongest brand affinity for Taron Egerton (54.49×), Felicity Jones (69.08×), and Jessica Chastain (40.39×) over the country average.

04

Where do Donna Karan fans live in United States?

Donna Karan fans in United States are most concentrated in California (reach ~100K), New York (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Donna Karan fans also like?

Beyond Donna Karan itself, the audience over-indexes on Felicity Jones (69.08×), Jessica Chastain (40.39×), Lily Allen (30.68×), and Kate Beckinsale (26.26×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Donna Karan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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