Rascasse Audience Intelligence

Alice + Olivia Target Market in United States

A data profile of the people who buy, follow and care about Alice + Olivia in United States — modelled from more than twelve digital signal sources. Alice + Olivia has an estimated audience of 1,033,680 people in United States.

#2359among Brand in United States#952in Fashion & Accessoires

The average Alice + Olivia fan in United States is 40.9 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Nordstrom rack, Tory Burch, Longchamp, with strongest over-indexing on Nordstrom rack (5.37× the country average).

Demographically, the Alice + Olivia audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Alice + Olivia fan in United States is more female, around 40.9 years old, with strong Design Affinity tendencies and a notable affinity for Nordstrom rack.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alice + Olivia profile in United States.

Audience size
1M
in United States
Gender
86.1%♀
13.9% male
Age
40.9
average years
Country rank
#23159
Brand in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Alice + Olivia

86.1% are female, 13.9% are male, average age 40.9.

Fig. 02

Gender split

86.1%
Female
13.9%
Male
Demographic split for Alice + Olivia audience in United States
MetricValue
Female86.1%
Male13.9%
Average age40.9
Estimated audience size1,033,680
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Alice + Olivia audience in United States
Age bracketShare%
16-1913%
20-2920%
30-3922%
40-4923%
50+21%
Fig. 04

Worldwide distribution

70.5%

of the worldwide Alice + Olivia audience comes from United States.

Worldwide audience distribution share by country for Alice + Olivia
CountryShare
United States70.5%
Japan8.3%
United Kingdom4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alice + Olivia audience in United States is strongest.

Fig. 05

Top regions by affinity

Alice + Olivia customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K6.96×
02New York~400K6.23×
03Massachusetts~50K2.52×
04Florida~100K1.76×
05California~200K1.74×
06Nevada~20K1.72×
07Illinois~60K1.71×
08Connecticut~20K1.60×
09Texas~100K1.57×
10New Jersey~40K1.47×
11South Carolina~20K1.23×
12Georgia~40K1.14×
13Colorado~20K1.13×
14Tennessee~20K1.05×
15Arizona~20K1.02×
16Virginia~20K0.98×
17Alaska~2K0.93×
18Vermont~2K0.93×
19South Dakota~2K0.92×
20North Dakota~2K0.92×
21Maryland~20K0.90×
22Montana~3K0.90×
23West Virginia~4K0.88×
24Rhode Island~3K0.88×
25Delaware~2K0.88×
26Hawaii~4K0.86×
27New Hampshire~3K0.86×
28Maine~3K0.86×
29Idaho~4K0.84×
30Nebraska~4K0.83×
31New Mexico~4K0.83×
32North Carolina~30K0.82×
33Mississippi~7K0.81×
34Arkansas~7K0.80×
35Louisiana~10K0.78×
36Kansas~6K0.78×
37Iowa~6K0.77×
38Washington~20K0.76×
39Oklahoma~8K0.75×
40Utah~7K0.74×
41Alabama~10K0.73×
42Kentucky~9K0.73×
43Oregon~8K0.71×
44Missouri~10K0.70×
45Minnesota~10K0.67×
46Wisconsin~10K0.66×
47Indiana~10K0.65×
48Pennsylvania~20K0.62×
49Michigan~20K0.62×
50Ohio~20K0.56×
Fig. 06

Affinity by region

Affinity by region — Alice + Olivia, United States
0.56×1.00×6.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alice + Olivia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alice + Olivia audience
#·InterestCategoryAffinity×
01Gustav KlimtArts & Culture29.38×
02LongchampFashion & Accessoires17.91×
03AllSaintsShopping16.44×
04Max MaraFashion & Accessoires12.50×
05Stella McCartneyFashion & Accessoires10.22×
06Miu MiuFashion & Accessoires10.15×
07Bobbi BrownBeauty & Wellness9.42×
08Tory BurchFashion & Accessoires8.37×
09Bergdorf GoodmanFashion & Accessoires7.97×
10Designer clothingFashion & Accessoires6.53×
11Free PeopleFashion & Accessoires5.51×
12Nordstrom rackFashion & Accessoires5.37×
13PradaFashion & Accessoires5.28×
14Urban OutfittersShopping4.46×
15AnthropologieShopping4.15×
16Trader Joe'sShopping3.79×
17Louis VuittonFashion & Accessoires3.76×
18NordstromShopping3.00×
19Planet FitnessSports2.85×
20Target CorporationShopping2.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alice + Olivia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alice + Olivia audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM3.07×
IndulgenceJOY2.67×
Luxury OrientationPREMIUM2.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alice + Olivia audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.41×
Need for SecurityCONSERVATISM0.76×
IndividualismJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Alice + Olivia's target market in United States?

Alice + Olivia's target market in United States covers an estimated 1,033,680 people, concentrated in New York and California.

02

What is the gender split and age of Alice + Olivia customers?

86.1% of the Alice + Olivia audience are female, 13.9% are male, with an average age of 40.9 years.

03

Which brands do Alice + Olivia fans like most?

Alice + Olivia fans show strongest brand affinity for Nordstrom rack (5.37×), Tory Burch (8.37×), and Longchamp (17.91×) over the country average.

04

Where do Alice + Olivia fans live in United States?

Alice + Olivia fans in United States are most concentrated in New York (reach ~400K), California (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Alice + Olivia fans also like?

Beyond Alice + Olivia itself, the audience over-indexes on Tory Burch (8.37×), Longchamp (17.91×), Designer clothing (6.53×), and Trader Joe's (3.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Alice + Olivia audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Alice + Olivia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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