Alice + Olivia Audience in United States
Alice + Olivia has an estimated audience of 1,021,691 people in United States. 86.1% are female, 13.9% are male, average age 40.9. Top brand affinities: Tory Burch, Designer clothing, Longchamp, Urban Outfitters, Nordstrom rack.
Top brand affinities include Tory Burch, Designer clothing, Longchamp, with strongest over-indexing on Tory Burch (11.36× the country average). Demographically, the Alice + Olivia audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Design Affinity, Sustainability.
Category: Fashion & Accessoires · Type: Brand
Demographics of Alice + Olivia fans
| Metric | Value |
|---|---|
| Female | 86.1% |
| Male | 13.9% |
| Average age | 40.9 |
| Estimated audience size | 1,021,691 |
Audience persona
The typical Alice + Olivia fan in United States is more female, around 40.9 years old, with strong Design Affinity tendencies and a notable affinity for Tory Burch.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tory Burch | 11.36× | Fashion & Accessoires |
| Designer clothing | 9.59× | Fashion & Accessoires |
| Longchamp | 23.33× | Fashion & Accessoires |
| Urban Outfitters | 7.14× | Shopping |
| Nordstrom rack | 5.08× | Fashion & Accessoires |
| Nordstrom | 3.8× | Shopping |
| Zimmermann | 18.46× | Home & Garden |
| Isabel Marant | 12.14× | Fashion & Accessoires |
| Miu Miu | 12.94× | Fashion & Accessoires |
| Hermès | 7.59× | Fashion & Accessoires |
| Bergdorf Goodman | 7.67× | Fashion & Accessoires |
| AllSaints | 20.39× | Shopping |
| Rent the Runway | 11.82× | Shopping |
| Free People | 5.16× | Fashion & Accessoires |
| Stella McCartney | 10.84× | Fashion & Accessoires |
| Tuckernuck | 14.95× | Shopping |
| Prada | 5.96× | Fashion & Accessoires |
| ULTA Beauty | 3.51× | Beauty & Wellness |
| Gustav Klimt | 23.62× | Arts & Culture |
| Kiehl's | 8.37× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 3.11 |
| Sustainability | BALANCE | 3.03 |
| Luxury Orientation | PREMIUM | 2.2 |
| Quality Awareness | PREMIUM | 1.92 |
| Indulgence | JOY | 1.83 |
| Creativity | OPEN | 1.7 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 70.6% |
| Japan | 8.4% |
| United Kingdom | 4.5% |
See Alice + Olivia audiences in other countries
More Fashion & Accessoires audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Alice + Olivia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.