Alice + Olivia Audience in United States
Alice + Olivia has an estimated audience of 1,021,691 people in United States. 86.1% are female, 13.9% are male, average age 40.9. Top brand affinities: Product design, Home equity, UK garage, Isometric exercise, Stamp collecting.
Top brand affinities include Product design, Home equity, UK garage, with strongest over-indexing on Product design (8.23× the country average). Demographically, the Alice + Olivia audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Design Affinity, Sustainability.
Category: Fashion & Accessoires · Type: Brand
Demographics of Alice + Olivia fans
| Metric | Value |
|---|---|
| Female | 86.1% |
| Male | 13.9% |
| Average age | 40.9 |
| Estimated audience size | 1,021,691 |
Audience persona
The typical Alice + Olivia fan in United States is more female, around 40.9 years old, with strong Design Affinity tendencies and a notable affinity for Product design.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 8.23× | Business & Career |
| Home equity | 5.1× | Home & Garden |
| UK garage | 11.79× | Music & Radio |
| Isometric exercise | 13.94× | Sports |
| Stamp collecting | 7.35× | Home & Garden |
| Hector (musician) | 17.72× | Music & Radio |
| Mothercare | 4.8× | Kids & Family |
| Natural rubber | 2.76× | Cars & Mobility |
| Janitor | 7.5× | Home & Garden |
| Ludo (board game) | 10.34× | Games |
| Bank account | 2.28× | Business & Career |
| Jersey (fabric) | 19.53× | Fashion & Accessoires |
| Jesse Plemons | 3.04× | Movies & TV |
| Cachorro | 4.56× | Pets & Animals |
| New York Harbor | 10.84× | Travel & Leisure |
| Highland games | 6.86× | Sports |
| JDSU | 2.25× | Business & Career |
| 9NEWS (KUSA) | 3.42× | Movies & TV |
| Urban horticulture | 2.38× | Home & Garden |
| Kansas | 1.72× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 3.11 |
| Sustainability | BALANCE | 3.03 |
| Luxury Orientation | PREMIUM | 2.2 |
| Quality Awareness | PREMIUM | 1.92 |
| Indulgence | JOY | 1.83 |
| Creativity | OPEN | 1.7 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 70.6% |
| Japan | 8.4% |
| United Kingdom | 4.5% |
See Alice + Olivia audiences in other countries
More Fashion & Accessoires audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Alice + Olivia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.