Rascasse Audience Intelligence

toy story Audience in Germany

A data profile of the people who buy, follow and care about toy story in Germany — modelled from more than twelve digital signal sources. toy story has an estimated audience of 451,111 people in Germany.

#36among Animation in Germany#694among Movie / TV Show / Series in Germany#2037in Movies & TV

The average toy story fan in Germany is 29.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include The Incredibles, WALL-E, Keke Palmer, with strongest over-indexing on The Incredibles (61.11× the country average).

Demographically, the toy story audience skews more female with an average age of 29.5, and over-indexes on personality traits such as Extroversion, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical toy story fan in Germany is more female, around 29.5 years old, with strong Extroversion tendencies and a notable affinity for The Incredibles.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the toy story profile in Germany.

Audience size
451K
in Germany
Gender
64.6%♀
35.4% male
Age
29.5
average years
Country rank
#12733
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of toy story viewers

64.6% are female, 35.4% are male, average age 29.5.

Fig. 02

Gender split

64.6%
Female
35.4%
Male
Demographic split for toy story audience in Germany
MetricValue
Female64.6%
Male35.4%
Average age29.5
Estimated audience size451,111
Fig. 03

Age distribution

Ø 29.5
average years
Age distribution of the toy story audience in Germany
Age bracketShare%
16-1945%
20-2924%
30-3916%
40-4910%
50+4%
Fig. 04

Worldwide distribution

2.3%

of the worldwide toy story audience comes from Germany.

Worldwide audience distribution share by country for toy story
CountryShare
United States30.2%
Brazil11.2%
United Kingdom6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the toy story audience in Germany is strongest.

Fig. 05

Top regions by affinity

toy story fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~100K1.27×
02Hessen~40K1.13×
03Rheinland-Pfalz~20K1.11×
04Saarland~6K1.09×
05Berlin~20K1.06×
06Bremen~4K1.04×
07Niedersachsen~40K1.03×
08Hamburg~10K1.03×
09Baden-Württemberg~60K1.01×
10Bayern~70K1.00×
11Schleswig-Holstein~10K0.94×
12Thüringen~10K0.90×
13Brandenburg~10K0.87×
14Sachsen~20K0.86×
15Sachsen-Anhalt~9K0.86×
16Mecklenburg-Vorpommern~7K0.81×
Fig. 06

Affinity by region

Affinity by region — toy story, Germany
0.81×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the toy story audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for toy story audience
#·InterestCategoryAffinity×
01The IncrediblesMovies & TV61.11×
02Keke PalmerMovies & TV35.88×
03WALL-EMovies & TV27.90×
04MegamindMovies & TV20.00×
05ShrekMovies & TV19.38×
06Andy SambergMovies & TV18.95×
07GarfieldMovies & TV17.88×
08Toy Story (franchise)Movies & TV17.50×
09The Grand Budapest HotelMovies & TV16.64×
10Stitch!Movies & TV15.91×
11Political geographyPolitics & Society14.34×
12Finding NemoMovies & TV14.20×
13Peppa PigKids & Family12.66×
14Lego TechnicKids & Family11.75×
15limangoShopping11.47×
16Suits (TV series)Movies & TV10.46×
17Baby toysKids & Family10.29×
18Maxi-CosiKids & Family9.99×
19BritaxKids & Family9.78×
20Child developmentBusiness & Career4.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the toy story audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by toy story audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.56×
Pet OwnershipJOY1.49×
MindfulnessBALANCE1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by toy story audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.69×
Price SensitivityPREMIUM0.73×
Quality AwarenessPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does toy story have in Germany?

toy story has an estimated audience of 451,111 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of toy story viewers?

64.6% of toy story fans are female, 35.4% are male, with an average age of 29.5 years.

03

Which brands do toy story fans like most?

toy story fans show strongest brand affinity for The Incredibles (61.11×), WALL-E (27.9×), and Keke Palmer (35.88×) over the country average.

04

Where do toy story fans live in Germany?

toy story fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do toy story fans also like?

Beyond toy story itself, the audience over-indexes on WALL-E (27.9×), Keke Palmer (35.88×), Peppa Pig (12.66×), and Stitch! (15.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Animation audiences in Germany

See toy story audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for toy story. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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