toy story Audience in Germany

toy story logo

toy story has an estimated audience of 422,844 people in Germany. 64.6% are female, 35.4% are male, average age 29.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Figure painting (hobby), KLIX (AM), Grimma, Dog breed, Combat sport.

The average toy story fan in Germany is 29.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Figure painting (hobby), KLIX (AM), Grimma, with strongest over-indexing on Figure painting (hobby) (12.41× the country average). Demographically, the toy story audience skews more female with an average age of 29.5, and over-indexes on personality traits such as Sustainability, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Demographics of toy story fans

Demographic split for toy story audience in Germany
MetricValue
Female64.6%
Male35.4%
Average age29.5
Estimated audience size422,844

Audience persona

The typical toy story fan in Germany is more female, around 29.5 years old, with strong Sustainability tendencies and a notable affinity for Figure painting (hobby).

Top regions in Germany

Top regions ranked by reach for toy story in Germany
RegionReachAffinity
Nordrhein-Westfalen121,3131.31×
Bayern68,8461.01×
Baden-Württemberg59,3701.03×
Niedersachsen42,5841.04×
Hessen37,2801.16×
Rheinland-Pfalz23,6851.12×
Berlin21,2741.13×
Sachsen17,6830.85×
Schleswig-Holstein14,4150.95×
Brandenburg11,1320.85×
Hamburg10,3821.09×
Thüringen9,0380.84×
Sachsen-Anhalt8,8470.81×
Mecklenburg-Vorpommern6,1580.76×
Saarland5,4391.05×
Bremen3,6871.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for toy story audience
BrandAffinityCategory
Figure painting (hobby)12.41×Arts & Culture
KLIX (AM)6.35×Music & Radio
Grimma20×Travel & Leisure
Dog breed1.82×Pets & Animals
Combat sport2.35×Sports
Progressive rock2.06×Music & Radio
Durban University of Technology5.81×Business & Career
Hocus Pocus8.1×Movies & TV
Liberace6.03×Music & Radio
Racing1.7×Cars & Mobility
Annie Ernaux8.24×Literature
Hongik University8.3×Business & Career
Handmade Gifts1.58×Kids & Family
Fantasy Earth: Zero4.92×Games
Information sensitivity3.96×Technology & Electronics
Crawley Town F.C.14.29×Sports
Bank account1.89×Business & Career
Jeremy Meeks6.03×Fashion & Accessoires
Zagreb2.43×Travel & Leisure
Picnic2.21×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by toy story audience
TraitClusterScore
SustainabilityBALANCE1.52
TravellingTHRILL1.45
Pet OwnershipJOY1.29
DIY MentalityTHRILL1.26
MindfulnessBALANCE1.15
IndividualismJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for toy story
CountryShare
United States27.1%
Brazil11.4%
Mexico6.2%

See toy story audiences in other countries

More Animation audiences in Germany

Frequently asked questions

How many fans does toy story have in Germany?

toy story has an estimated audience of 422,844 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of toy story fans?

64.6% of toy story fans are female, 35.4% are male, with an average age of 29.5 years.

Which brands do toy story fans like most?

toy story fans show strongest brand affinity for Figure painting (hobby) (12.41×), KLIX (AM) (6.35×), and Grimma (20×) over the country average.

Where do toy story fans live in Germany?

toy story fans in Germany are most concentrated in Nordrhein-Westfalen (reach 121,313), Bayern (reach 68,846), and Baden-Württemberg (reach 59,370). These three regions account for the largest share of the active audience.

What other brands do toy story fans also like?

Beyond toy story itself, the audience over-indexes on KLIX (AM) (6.35×), Grimma (20×), Dog breed (1.82×), and Combat sport (2.35×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for toy story. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.