Rascasse Audience Intelligence

Divorce Audience in United States

A data profile of the people who buy, follow and care about Divorce in United States — modelled from more than twelve digital signal sources. Divorce has an estimated audience of 15,531,781 people in United States.

#1518among Topic in United States#72in Kids & Family

The average Divorce fan in United States is 44.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Robert Redford, Planet Fitness, Reddit, with strongest over-indexing on Robert Redford (4.17× the country average).

Demographically, the Divorce audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Divorce fan in United States is more female, around 44.0 years old, with strong Career Orientation tendencies and a notable affinity for Robert Redford.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Divorce profile in United States.

Audience size
15.5M
in United States
Gender
63.5%♀
36.5% male
Age
44.0
average years
Country rank
#2234
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Divorce fans

63.5% are female, 36.5% are male, average age 44.0.

Fig. 02

Gender split

63.5%
Female
36.5%
Male
Demographic split for Divorce audience in United States
MetricValue
Female63.5%
Male36.5%
Average age44.0
Estimated audience size15,531,781
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Divorce audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3920%
40-4925%
50+30%
Fig. 04

Worldwide distribution

35.3%

of the worldwide Divorce audience comes from United States.

Worldwide audience distribution share by country for Divorce
CountryShare
United States35.3%
Japan8.0%
United Kingdom4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Divorce audience in United States is strongest.

Fig. 05

Top regions by affinity

Divorce fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~200K1.74×
02Wyoming~30K1.36×
03Mississippi~200K1.32×
04Pennsylvania~600K1.23×
05Alabama~300K1.21×
06Louisiana~200K1.21×
07Texas~1.5M1.14×
08Georgia~500K1.13×
09Oklahoma~200K1.11×
10California~2M1.10×
11Kansas~100K1.10×
12West Virginia~80K1.10×
13South Carolina~300K1.09×
14Tennessee~300K1.08×
15Kentucky~200K1.08×
16Missouri~300K1.07×
17Michigan~400K1.02×
18Nevada~200K1.00×
19Florida~1M0.98×
20New York~800K0.98×
21New Jersey~400K0.98×
22North Carolina~500K0.97×
23Maryland~300K0.97×
24Minnesota~200K0.97×
25Ohio~500K0.96×
26Nebraska~70K0.96×
27Alaska~30K0.96×
28Illinois~500K0.95×
29Indiana~300K0.95×
30New Mexico~70K0.95×
31Hawaii~60K0.95×
32Delaware~40K0.95×
33South Dakota~30K0.95×
34North Dakota~30K0.95×
35Utah~100K0.94×
36Iowa~100K0.94×
37Idaho~70K0.93×
38Arizona~300K0.92×
39Virginia~300K0.91×
40Washington~300K0.91×
41Montana~40K0.89×
42Connecticut~100K0.88×
43Maine~50K0.88×
44Oregon~200K0.87×
45Colorado~200K0.85×
46Wisconsin~200K0.85×
47Rhode Island~40K0.84×
48New Hampshire~50K0.83×
49Washington, District of Columbia~40K0.78×
50Massachusetts~200K0.77×
Fig. 06

Affinity by region

Affinity by region — Divorce, United States
0.77×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Divorce audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Divorce audience
#·InterestCategoryAffinity×
01Robert RedfordMovies & TV4.17×
02Diaper bagKids & Family2.58×
03GeneticsKids & Family2.39×
04MetaphysicsBusiness & Career2.39×
05NostalgiaHome & Garden2.17×
06Planet FitnessSports2.15×
07Britney SpearsMusic & Radio2.15×
08Romance filmMovies & TV2.13×
09Google NewsNews2.12×
10RedditInternet & Social Media2.11×
11Real propertyHome & Garden1.99×
12DentistryBusiness & Career1.96×
13SubwayFood & Beverages1.84×
14TMZInternet & Social Media1.84×
15Discount storesShopping1.84×
16McDonald'sFood & Beverages1.65×
17Nonprofit organizationPolitics & Society1.63×
18Pizza HutFood & Beverages1.62×
19Burger KingFood & Beverages1.57×
20Mortgage loansBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Divorce audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Divorce audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.57×
Community OrientationOPEN1.43×
Need for SecurityCONSERVATISM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Divorce audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.70×
Pet OwnershipJOY0.78×
Design AffinityPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Divorce have in United States?

Divorce has an estimated audience of 15,531,781 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Divorce fans?

63.5% of Divorce fans are female, 36.5% are male, with an average age of 44.0 years.

03

Which brands do Divorce fans like most?

Divorce fans show strongest brand affinity for Robert Redford (4.17×), Planet Fitness (2.15×), and Reddit (2.11×) over the country average.

04

Where do Divorce fans live in United States?

Divorce fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Divorce fans also like?

Beyond Divorce itself, the audience over-indexes on Planet Fitness (2.15×), Reddit (2.11×), Genetics (2.39×), and Nostalgia (2.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Divorce audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Divorce. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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