Divorce Audience in United States

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Divorce has an estimated audience of 15,531,781 people in United States. 63.5% are female, 36.5% are male, average age 44.0. Top regions: California, Texas, Florida. Top brand affinities: Whataburger, Jingoism, Nebraska Cornhuskers football, Jesse Plemons, Charlamagne Tha God.

The average Divorce fan in United States is 44.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Whataburger, Jingoism, Nebraska Cornhuskers football, with strongest over-indexing on Whataburger (1.7× the country average). Demographically, the Divorce audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Risk Appetite, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Divorce fans

Demographic split for Divorce audience in United States
MetricValue
Female63.5%
Male36.5%
Average age44.0
Estimated audience size15,531,781

Audience persona

The typical Divorce fan in United States is more female, around 44.0 years old, with strong Risk Appetite tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Divorce in United States
RegionReachAffinity
California2,006,3981.17×
Texas1,664,9821.25×
Florida1,129,8451.07×
New York939,0841.08×
Georgia576,0451.2×
Pennsylvania526,0571.01×
Illinois525,1491.01×
North Carolina501,0431.07×
Ohio482,8091.01×
Michigan464,5031.14×
New Jersey429,5571.09×
Virginia420,9561.11×
Arizona381,6041.2×
Tennessee341,8131.1×
Indiana293,9161.04×
Washington290,8160.93×
Maryland277,7581.04×
Alabama267,6701.23×
Missouri264,3161.06×
South Carolina247,7911.06×
Louisiana242,2821.21×
Massachusetts238,3320.78×
Colorado223,7180.91×
Minnesota210,7020.95×
Kentucky209,4581.08×
Wisconsin201,1750.86×
Oklahoma188,1201.09×
Mississippi177,9931.39×
Oregon160,9240.9×
Nevada158,1571.05×
Arkansas155,6811.22×
Connecticut139,5820.9×
Kansas135,2001.1×
Iowa134,9931.05×
Utah133,6490.96×
New Mexico75,8400.97×
West Virginia72,1451×
Nebraska66,6130.86×
Idaho66,2730.85×
Hawaii65,4800.98×
Washington, District of Columbia48,9031.05×
Maine46,3750.83×
New Hampshire44,9350.73×
Delaware40,2060.94×
Rhode Island34,9530.71×
Montana31,7920.74×
North Dakota28,6540.9×
Alaska27,4000.82×
South Dakota26,8280.75×
Wyoming20,0660.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Divorce audience
BrandAffinityCategory
Whataburger1.7×Food & Beverages
Jingoism1.69×Politics & Society
Nebraska Cornhuskers football2.61×Sports
Jesse Plemons2.48×Movies & TV
Charlamagne Tha God5.01×Movies & TV
JDSU1.52×Business & Career
Home staging2.43×Home & Garden
TeachHUB1.84×Business & Career
Urban horticulture1.59×Home & Garden
Glossier2.28×Beauty & Wellness
Corona (band)2.35×Music & Radio
Jaws2.22×Movies & TV
Chromebook2.28×Technology & Electronics
Vicky Kaushal5.41×Movies & TV
Jill Scott2.17×Music & Radio
Queens College, City University of New York2.71×Business & Career
Isla Holbox9.08×Travel & Leisure
Nipsey Hussle2.13×Music & Radio
Grammarly1.61×Business & Career
Jeep Wagoneer1.92×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Divorce audience
TraitClusterScore
Risk AppetiteTHRILL2.06
ExtroversionTHRILL1.32
Family OrientationCONSERVATISM1.24
Luxury OrientationPREMIUM1.24
IndulgenceJOY1.15
Social Media UsageJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for Divorce
CountryShare
United States35.3%
Japan8.0%
United Kingdom4.8%

See Divorce audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Divorce have in United States?

Divorce has an estimated audience of 15,531,781 people in United States, concentrated in California and Texas.

What is the gender split and age of Divorce fans?

63.5% of Divorce fans are female, 36.5% are male, with an average age of 44.0 years.

Which brands do Divorce fans like most?

Divorce fans show strongest brand affinity for Whataburger (1.7×), Jingoism (1.69×), and Nebraska Cornhuskers football (2.61×) over the country average.

Where do Divorce fans live in United States?

Divorce fans in United States are most concentrated in California (reach 2,006,398), Texas (reach 1,664,982), and Florida (reach 1,129,845). These three regions account for the largest share of the active audience.

What other brands do Divorce fans also like?

Beyond Divorce itself, the audience over-indexes on Jingoism (1.69×), Nebraska Cornhuskers football (2.61×), Jesse Plemons (2.48×), and Charlamagne Tha God (5.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Divorce. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.