A data profile of the people who buy, follow and care about Temperature in France — modelled from more than twelve digital signal sources. Temperature has an estimated audience of 4,584,328 people in France.
The average Temperature fan in France is 46.9 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Love & Sex, Kitchen garden, Christmas Gift, with strongest over-indexing on Love & Sex (189.65× the country average).
Demographically, the Temperature audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Mindfulness, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Temperature fan in France is more female, around 46.9 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Temperature profile in France.
55.7% are female, 44.3% are male, average age 46.9.
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 46.9 |
| Estimated audience size | 4,584,328 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 40% |
of the worldwide Temperature audience comes from France.
| Country | Share |
|---|---|
| United States | 24.7% |
| Italy | 6.1% |
| United Kingdom | 5.9% |
Where the Temperature audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1.5M | 1.85× | |
| 02 | Hauts-de-France | ~500K | 1.21× | |
| 03 | Grand Est | ~400K | 1.12× | |
| 04 | Centre-Val de Loire | ~200K | 1.05× | |
| 05 | Occitanie | ~400K | 1.01× | |
| 06 | Nouvelle-Aquitaine | ~400K | 0.99× | |
| 07 | Auvergne-Rhône-Alpes | ~500K | 0.98× | |
| 08 | Normandy | ~200K | 0.98× | |
| 09 | Bourgogne-Franche-Comté | ~200K | 0.90× | |
| 10 | Provence-Alpes-Côte d'Azur | ~300K | 0.84× | |
| 11 | Pays de la Loire | ~200K | 0.84× | |
| 12 | Brittany | ~200K | 0.80× | |
| 13 | Corsica | ~10K | 0.60× |
The strongest cross-interests of the Temperature audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 189.65× | ||
| 02 | Selfridges | Shopping | 160.06× | ||
| 03 | Christmas Gift | Kids & Family | 26.87× | ||
| 04 | Kitchen garden | Home & Garden | 22.57× | ||
| 05 | Christmas tree | Kids & Family | 20.93× | ||
| 06 | Zoom lens | Technology & Electronics | 20.53× | ||
| 07 | Broadcasting of sports events | Movies & TV | 17.46× | ||
| 08 | Hormone | Health | 16.96× | ||
| 09 | Dentistry | Business & Career | 15.84× | ||
| 10 | Breast Cancer awareness | Health | 13.51× | ||
| 11 | Single-lens reflex camera | Technology & Electronics | 10.56× | ||
| 12 | Girl power | Politics & Society | 10.21× | ||
| 13 | Psoriasis Awareness | Health | 8.84× | ||
| 14 | New Testament | Politics & Society | 8.21× | ||
| 15 | Burnout (psychology) | Health | 8.15× | ||
| 16 | Sustainable products | Politics & Society | 7.58× | ||
| 17 | Improvisation | Music & Radio | 5.96× | ||
| 18 | HVAC | Home & Garden | 3.56× | ||
| 19 | Real property | Home & Garden | 2.34× | ||
| 20 | Norauto | Cars & Mobility | 1.94× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.20× | |
| Quality Awareness | PREMIUM | 1.74× | |
| Community Orientation | OPEN | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.87× | |
| Career Orientation | POWER | 0.87× | |
| Social Media Usage | JOY | 0.88× |
Temperature has an estimated audience of 4,584,328 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
55.7% of Temperature fans are female, 44.3% are male, with an average age of 46.9 years.
Temperature fans show strongest brand affinity for Love & Sex (189.65×), Kitchen garden (22.57×), and Christmas Gift (26.87×) over the country average.
Temperature fans in France are most concentrated in Île-de-France (reach ~1.5M), Auvergne-Rhône-Alpes (reach ~500K), and Hauts-de-France (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Temperature itself, the audience over-indexes on Kitchen garden (22.57×), Christmas Gift (26.87×), Zoom lens (20.53×), and Broadcasting of sports events (17.46×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Temperature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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