A data profile of the people who buy, follow and care about Temperature in Canada — modelled from more than twelve digital signal sources. Temperature has an estimated audience of 3,708,317 people in Canada.
The average Temperature fan in Canada is 44.3 years old, balanced, and lives primarily in Quebec.
The audience is concentrated in Quebec, Ontario, British Columbia.
Top brand affinities include Real property, Hardware store, HVAC, with strongest over-indexing on Real property (1.67× the country average).
Demographically, the Temperature audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Temperature fan in Canada is balanced, around 44.3 years old, with strong Quality Awareness tendencies and a notable affinity for Real property.
The key figures that characterise the Temperature profile in Canada.
54.9% are female, 45.1% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 44.3 |
| Estimated audience size | 3,708,317 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Temperature audience comes from Canada.
| Country | Share |
|---|---|
| United States | 24.7% |
| Italy | 6.1% |
| United Kingdom | 5.9% |
Where the Temperature audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~3M | 8.60× | |
| 02 | Prince Edward Island | ~20K | 1.00× | |
| 03 | New Brunswick | ~70K | 0.85× | |
| 04 | Newfoundland and Labrador | ~50K | 0.85× | |
| 05 | Manitoba | ~100K | 0.73× | |
| 06 | Saskatchewan | ~90K | 0.73× | |
| 07 | Nova Scotia | ~80K | 0.69× | |
| 08 | Alberta | ~200K | 0.52× | |
| 09 | British Columbia | ~300K | 0.46× | |
| 10 | Ontario | ~400K | 0.23× |
The strongest cross-interests of the Temperature audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Heat pump | Home & Garden | 2.72× | ||
| 02 | Sustainable energy | Home & Garden | 2.32× | ||
| 03 | Fertilizer | Home & Garden | 2.29× | ||
| 04 | Mineral water | Food & Beverages | 2.28× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 2.19× | ||
| 06 | HVAC | Home & Garden | 2.04× | ||
| 07 | Lawn mower | Home & Garden | 1.92× | ||
| 08 | Natural gas | Cars & Mobility | 1.79× | ||
| 09 | Innovation | Business & Career | 1.78× | ||
| 10 | Renewable energy | Business & Career | 1.77× | ||
| 11 | Microwave oven | Home & Garden | 1.77× | ||
| 12 | Refrigerator | Home & Garden | 1.75× | ||
| 13 | Rail transport | Travel & Leisure | 1.73× | ||
| 14 | Real property | Home & Garden | 1.67× | ||
| 15 | Solar energy | Home & Garden | 1.66× | ||
| 16 | Hardware store | Home & Garden | 1.63× | ||
| 17 | Kitchenware | Home & Garden | 1.58× | ||
| 18 | Cabinetry | Home & Garden | 1.55× | ||
| 19 | Western Union | Business & Career | 1.55× | ||
| 20 | United Parcel Service | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.56× | |
| Convenience Orientation | PREMIUM | 1.53× | |
| Individualism | JOY | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.78× | |
| Pet Ownership | JOY | 0.79× | |
| Luxury Orientation | PREMIUM | 0.79× |
Temperature has an estimated audience of 3,708,317 people in Canada, concentrated in Quebec and Ontario.
54.9% of Temperature fans are female, 45.1% are male, with an average age of 44.3 years.
Temperature fans show strongest brand affinity for Real property (1.67×), Hardware store (1.63×), and HVAC (2.04×) over the country average.
Temperature fans in Canada are most concentrated in Quebec (reach ~3M), Ontario (reach ~400K), and British Columbia (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Temperature itself, the audience over-indexes on Hardware store (1.63×), HVAC (2.04×), Innovation (1.78×), and Sustainable energy (2.32×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Temperature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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