A data profile of the people who buy, follow and care about Temperature in India — modelled from more than twelve digital signal sources. Temperature has an estimated audience of 4,373,322 people in India.
Temperature has an estimated audience of 4,373,322 people in India. 27.0% are female, 73.0% are male, average age 35.6. Top brand affinities: Meteorology, Instant messaging, Weather, Cabinetry, Refrigerator.
Top brand affinities include Meteorology, Instant messaging, Weather, with strongest over-indexing on Meteorology (10.01× the country average).
Demographically, the Temperature audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Temperature fan in India is more male, around 35.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Meteorology.
The key figures that characterise the Temperature profile in India.
27.0% are female, 73.0% are male, average age 35.6.
| Metric | Value |
|---|---|
| Female | 27.0% |
| Male | 73.0% |
| Average age | 35.6 |
| Estimated audience size | 4,373,322 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 29% | |
| 30-39 | 23% | |
| 40-49 | 17% | |
| 50+ | 10% |
of the worldwide Temperature audience comes from India.
| Country | Share |
|---|---|
| United States | 24.7% |
| Italy | 6.1% |
| United Kingdom | 5.9% |
The strongest cross-interests of the Temperature audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Meteorology | Home & Garden | 10.01× | ||
| 02 | Weather | Home & Garden | 4.48× | ||
| 03 | Google Images | Internet & Social Media | 4.05× | ||
| 04 | Ryan Gosling | Movies & TV | 3.85× | ||
| 05 | Cutlery | Home & Garden | 3.83× | ||
| 06 | Contactless payment | Business & Career | 2.75× | ||
| 07 | Max Verstappen | Sports | 2.52× | ||
| 08 | Crystal | Fashion & Accessoires | 2.45× | ||
| 09 | Cabinetry | Home & Garden | 2.44× | ||
| 10 | Refrigerator | Home & Garden | 2.31× | ||
| 11 | Leather | Fashion & Accessoires | 2.20× | ||
| 12 | Genetics | Kids & Family | 2.11× | ||
| 13 | Pizza | Food & Beverages | 2.07× | ||
| 14 | Microwave oven | Home & Garden | 1.99× | ||
| 15 | Innovation | Business & Career | 1.97× | ||
| 16 | Lodging | Travel & Leisure | 1.88× | ||
| 17 | Instant messaging | Internet & Social Media | 1.75× | ||
| 18 | Necklace | Fashion & Accessoires | 1.61× | ||
| 19 | Wikipedia | Internet & Social Media | 1.54× | ||
| 20 | Bracelet | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.04× | |
| Quality Awareness | PREMIUM | 1.99× | |
| Indulgence | JOY | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.70× | |
| Price Sensitivity | PREMIUM | 0.70× | |
| Social Media Usage | JOY | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Temperature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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