A data profile of the people who buy, follow and care about Temperature in Denmark — modelled from more than twelve digital signal sources. Temperature has an estimated audience of 678,870 people in Denmark.
Temperature has an estimated audience of 678,870 people in Denmark. 58.0% are female, 42.0% are male, average age 48.0. Top brand affinities: Tesla Motors, Škoda Auto, ILVA, Self-esteem, Used car.
Top brand affinities include Tesla Motors, Škoda Auto, ILVA, with strongest over-indexing on Tesla Motors (2.02× the country average).
Demographically, the Temperature audience skews more female with an average age of 48.0, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
The typical Temperature fan in Denmark is more female, around 48.0 years old, with strong Need for Security tendencies and a notable affinity for Tesla Motors.
The key figures that characterise the Temperature profile in Denmark.
58.0% are female, 42.0% are male, average age 48.0.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 48.0 |
| Estimated audience size | 678,870 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 11% | |
| 30-39 | 14% | |
| 40-49 | 25% | |
| 50+ | 44% |
of the worldwide Temperature audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 24.7% |
| Italy | 6.1% |
| United Kingdom | 5.9% |
The strongest cross-interests of the Temperature audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Weather forecasting | Home & Garden | 3.35× | ||
| 02 | Vehicle leasing | Cars & Mobility | 2.14× | ||
| 03 | Iceland | Travel & Leisure | 2.10× | ||
| 04 | Lawn mower | Home & Garden | 2.03× | ||
| 05 | Tesla Motors | Cars & Mobility | 2.02× | ||
| 06 | LED lamp | Home & Garden | 1.83× | ||
| 07 | Heat pump | Home & Garden | 1.78× | ||
| 08 | Used car | Cars & Mobility | 1.70× | ||
| 09 | Hyundai | Cars & Mobility | 1.66× | ||
| 10 | Hardware store | Home & Garden | 1.60× | ||
| 11 | Renewable energy | Business & Career | 1.60× | ||
| 12 | Greenhouse | Home & Garden | 1.60× | ||
| 13 | Renault | Cars & Mobility | 1.58× | ||
| 14 | Peugeot | Cars & Mobility | 1.58× | ||
| 15 | Toilet | Home & Garden | 1.56× | ||
| 16 | Škoda Auto | Cars & Mobility | 1.53× | ||
| 17 | ILVA | Home & Garden | 1.53× | ||
| 18 | Self-esteem | Health | 1.53× | ||
| 19 | Biology | Health | 1.51× | ||
| 20 | Weather | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.35× | |
| Convenience Orientation | PREMIUM | 1.34× | |
| Family Orientation | CONSERVATISM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.85× | |
| Healthy Lifestyle | BALANCE | 0.89× | |
| Creativity | OPEN | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Temperature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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