A data profile of the people who buy, follow and care about Temperature in Spain — modelled from more than twelve digital signal sources. Temperature has an estimated audience of 3,259,774 people in Spain.
Temperature has an estimated audience of 3,259,774 people in Spain. 59.7% are female, 40.3% are male, average age 49.3. Top brand affinities: IBEX 35, HVAC, Refrigerator, Caixabank, Real property.
Top brand affinities include IBEX 35, HVAC, Refrigerator, with strongest over-indexing on IBEX 35 (2.5× the country average).
Demographically, the Temperature audience skews more female with an average age of 49.3, and over-indexes on personality traits such as Individualism, Community Orientation.
The typical Temperature fan in Spain is more female, around 49.3 years old, with strong Individualism tendencies and a notable affinity for IBEX 35.
The key figures that characterise the Temperature profile in Spain.
59.7% are female, 40.3% are male, average age 49.3.
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 49.3 |
| Estimated audience size | 3,259,774 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 8% | |
| 30-39 | 16% | |
| 40-49 | 29% | |
| 50+ | 44% |
of the worldwide Temperature audience comes from Spain.
| Country | Share |
|---|---|
| United States | 24.7% |
| Italy | 6.1% |
| United Kingdom | 5.9% |
The strongest cross-interests of the Temperature audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | HVAC | Home & Garden | 4.71× | ||
| 02 | Satire | Literature | 3.86× | ||
| 03 | Refrigerator | Home & Garden | 3.52× | ||
| 04 | Efficient energy use | Technology & Electronics | 3.23× | ||
| 05 | Real property | Home & Garden | 2.69× | ||
| 06 | Air conditioning | Technology & Electronics | 2.59× | ||
| 07 | IBEX 35 | Business & Career | 2.50× | ||
| 08 | Caixabank | Business & Career | 2.18× | ||
| 09 | Innovation | Business & Career | 2.18× | ||
| 10 | Genetics | Kids & Family | 2.04× | ||
| 11 | MSN | News | 2.03× | ||
| 12 | Julio Iglesias | Music & Radio | 1.98× | ||
| 13 | Kitchen | Home & Garden | 1.75× | ||
| 14 | Cadena SER | Music & Radio | 1.67× | ||
| 15 | Internet & Social Media | 1.65× | |||
| 16 | Movistar+ | Movies & TV | 1.64× | ||
| 17 | Happiness | Health | 1.57× | ||
| 18 | Bankinter | Business & Career | 1.57× | ||
| 19 | Spas | Beauty & Wellness | 1.56× | ||
| 20 | Iberia (airline) | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.06× | |
| Community Orientation | OPEN | 1.62× | |
| Indulgence | JOY | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.84× | |
| Creativity | OPEN | 0.84× | |
| Social Media Usage | JOY | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Temperature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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