Temperature Audience in United Kingdom
Temperature has an estimated audience of 9,126,724 people in United Kingdom. 60.7% are female, 39.3% are male, average age 47.1. Top regions: England, South East, East of England. Top brand affinities: Hobby, Weddings, Refrigerator, Home Bargains, Renovation.
The average Temperature fan in United Kingdom is 47.1 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, East of England. Top brand affinities include Hobby, Weddings, Refrigerator, with strongest over-indexing on Hobby (1.71× the country average). Demographically, the Temperature audience skews more female with an average age of 47.1, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Temperature fans
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 47.1 |
| Estimated audience size | 9,126,724 |
Audience persona
The typical Temperature fan in United Kingdom is more female, around 47.1 years old, with strong DIY Mentality tendencies and a notable affinity for Hobby.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 6,845,043 | 0.96× |
| South East | 1,310,824 | 1.07× |
| East of England | 990,013 | 1.19× |
| Yorkshire and the Humber | 886,528 | 1.21× |
| Scotland | 778,694 | 0.95× |
| West Midlands | 571,184 | 1.46× |
| Wales | 562,250 | 1.08× |
| South West | 557,895 | 0.74× |
| East Midlands | 557,452 | 0.87× |
| North West | 417,605 | 0.43× |
| North East | 367,389 | 1.03× |
| Northern Ireland | 284,022 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hobby | 1.71× | Home & Garden |
| Weddings | 1.63× | Kids & Family |
| Refrigerator | 2.21× | Home & Garden |
| Home Bargains | 1.72× | Shopping |
| Renovation | 1.78× | Home & Garden |
| 1.68× | Internet & Social Media | |
| TUI | 1.62× | Travel & Leisure |
| Home Appliances | 1.67× | Home & Garden |
| Distilled beverage | 1.53× | Food & Beverages |
| Luxury yacht | 2.64× | Travel & Leisure |
| William Hill (bookmaker) | 1.62× | Games |
| Vegetable | 1.63× | Food & Beverages |
| Betfair | 2× | Games |
| TripAdvisor | 1.69× | Travel & Leisure |
| Mobile home | 2.09× | Cars & Mobility |
| Crossword | 2.08× | Games |
| Sustainable energy | 2.32× | Home & Garden |
| HVAC | 1.96× | Home & Garden |
| Kitchenware | 1.91× | Home & Garden |
| Purchase discount | 2.76× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.51 |
| Convenience Orientation | PREMIUM | 1.48 |
| Sustainability | BALANCE | 1.28 |
| Luxury Orientation | PREMIUM | 1.24 |
| Indulgence | JOY | 1.22 |
| Family Orientation | CONSERVATISM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.7% |
| Italy | 6.1% |
| United Kingdom | 5.9% |
See Temperature audiences in other countries
More Health audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Temperature have in United Kingdom?
Temperature has an estimated audience of 9,126,724 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Temperature fans?
60.7% of Temperature fans are female, 39.3% are male, with an average age of 47.1 years.
Which brands do Temperature fans like most?
Temperature fans show strongest brand affinity for Hobby (1.71×), Weddings (1.63×), and Refrigerator (2.21×) over the country average.
Where do Temperature fans live in United Kingdom?
Temperature fans in United Kingdom are most concentrated in England (reach 6,845,043), South East (reach 1,310,824), and East of England (reach 990,013). These three regions account for the largest share of the active audience.
What other brands do Temperature fans also like?
Beyond Temperature itself, the audience over-indexes on Weddings (1.63×), Refrigerator (2.21×), Home Bargains (1.72×), and Renovation (1.78×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Temperature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.