A data profile of the people who buy, follow and care about Temperature in Brazil — modelled from more than twelve digital signal sources. Temperature has an estimated audience of 4,735,644 people in Brazil.
Temperature has an estimated audience of 4,735,644 people in Brazil. 62.8% are female, 37.2% are male, average age 44.6. Top brand affinities: Coritiba Foot Ball Club, Dafiti, MSN, Laptop, Netshoes.
Top brand affinities include Coritiba Foot Ball Club, Dafiti, MSN, with strongest over-indexing on Coritiba Foot Ball Club (2.36× the country average).
Demographically, the Temperature audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Convenience Orientation, Patriotism.
The typical Temperature fan in Brazil is more female, around 44.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Coritiba Foot Ball Club.
The key figures that characterise the Temperature profile in Brazil.
62.8% are female, 37.2% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 44.6 |
| Estimated audience size | 4,735,644 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 32% |
of the worldwide Temperature audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 24.7% |
| Italy | 6.1% |
| United Kingdom | 5.9% |
The strongest cross-interests of the Temperature audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Submarino | Shopping | 3.05× | ||
| 02 | Dafiti | Fashion & Accessoires | 2.50× | ||
| 03 | Coritiba Foot Ball Club | Sports | 2.36× | ||
| 04 | Spanish language | Politics & Society | 2.26× | ||
| 05 | Public transport | Cars & Mobility | 2.13× | ||
| 06 | Centauro | Cars & Mobility | 2.11× | ||
| 07 | MSN | News | 2.06× | ||
| 08 | Laptop | Technology & Electronics | 2.04× | ||
| 09 | Lodging | Travel & Leisure | 1.88× | ||
| 10 | Brad Pitt | Movies & TV | 1.85× | ||
| 11 | Microwave oven | Home & Garden | 1.80× | ||
| 12 | Bossa nova | Music & Radio | 1.77× | ||
| 13 | Netshoes | Shopping | 1.74× | ||
| 14 | Grocery store | Food & Beverages | 1.73× | ||
| 15 | Flight simulator | Games | 1.69× | ||
| 16 | Localiza | Cars & Mobility | 1.62× | ||
| 17 | Electrolux | Home & Garden | 1.57× | ||
| 18 | Google Maps | Internet & Social Media | 1.55× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.52× | ||
| 20 | Assaí | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.32× | |
| Patriotism | CONSERVATISM | 1.84× | |
| Individualism | JOY | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.62× | |
| Quality Awareness | PREMIUM | 0.72× | |
| Healthy Lifestyle | BALANCE | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Temperature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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