Rascasse Audience Intelligence

Ira! Audience in United States

A data profile of the people who buy, follow and care about Ira! in United States — modelled from more than twelve digital signal sources. Ira! has an estimated audience of 2,193,005 people in United States.

#185among Singer-songwriter in United States#2340among Person in United States#1445in Music & Radio

The average Ira! fan in United States is 34.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include City Bank, uol, Himalayas, with strongest over-indexing on City Bank (22.4× the country average).

Demographically, the Ira! audience skews balanced with an average age of 34.8, and over-indexes on personality traits such as Mindfulness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ira! fan in United States is balanced, around 34.8 years old, with strong Mindfulness tendencies and a notable affinity for City Bank.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ira! profile in United States.

Audience size
2.2M
in United States
Gender
52.2%♀
47.8% male
Age
34.8
average years
Country rank
#13238
Person in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ira! fans

52.2% are female, 47.8% are male, average age 34.8.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for Ira! audience in United States
MetricValue
Female52.2%
Male47.8%
Average age34.8
Estimated audience size2,193,005
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Ira! audience in United States
Age bracketShare%
16-1931%
20-2920%
30-3919%
40-4917%
50+12%
Fig. 04

Worldwide distribution

16.3%

of the worldwide Ira! audience comes from United States.

Worldwide audience distribution share by country for Ira!
CountryShare
Brazil48.6%
United States16.3%
United Kingdom4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ira! audience in United States is strongest.

Fig. 05

Top regions by affinity

Ira! fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~5K1.35×
02Massachusetts~50K1.15×
03New York~100K1.14×
04California~300K1.11×
05Washington, District of Columbia~7K1.11×
06Virginia~60K1.08×
07New Hampshire~9K1.08×
08Maine~8K1.08×
09Texas~200K1.07×
10Georgia~70K1.07×
11Washington~50K1.06×
12North Carolina~70K1.05×
13Illinois~70K1.04×
14New Jersey~60K1.04×
15Mississippi~20K1.04×
16Hawaii~10K1.04×
17Alaska~5K1.04×
18Florida~100K1.03×
19Alabama~30K1.03×
20Louisiana~30K1.03×
21Connecticut~20K1.03×
22Arkansas~20K1.03×
23Maryland~40K1.02×
24Pennsylvania~70K1.01×
25Tennessee~40K1.00×
26Arizona~40K0.99×
27Oklahoma~20K0.99×
28Iowa~20K0.99×
29Nevada~20K0.98×
30West Virginia~10K0.98×
31Rhode Island~7K0.98×
32Kentucky~30K0.97×
33Colorado~30K0.96×
34Oregon~20K0.96×
35Michigan~50K0.95×
36South Carolina~30K0.95×
37Indiana~40K0.94×
38Delaware~6K0.94×
39North Dakota~4K0.94×
40Montana~5K0.93×
41Ohio~60K0.92×
42Missouri~30K0.92×
43Utah~20K0.92×
44New Mexico~10K0.92×
45Wisconsin~30K0.91×
46Idaho~10K0.91×
47Kansas~20K0.90×
48Minnesota~30K0.89×
49Nebraska~10K0.89×
50South Dakota~4K0.89×
Fig. 06

Affinity by region

Affinity by region — Ira!, United States
0.89×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ira! audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ira! audience
#·InterestCategoryAffinity×
01uolTechnology & Electronics34.94×
02The Scorpion KingMovies & TV31.05×
03UB40Music & Radio25.54×
04BechtelBusiness & Career23.74×
05Humanoid robotTechnology & Electronics22.74×
06City BankBusiness & Career22.40×
07Cultural tourismTravel & Leisure20.00×
08Slipknot (band)Music & Radio14.22×
09Karl MarxLiterature13.97×
10HimalayasTravel & Leisure13.12×
11malwarebytesTechnology & Electronics11.78×
12Sean PaytonSports11.17×
13Cricket World CupSports10.15×
14Nirvana (band)Music & Radio8.13×
15MariachiMusic & Radio8.02×
16Ozzy OsbourneMusic & Radio5.59×
17US Open (tennis)Sports5.56×
18Raising Cane's Chicken FingersFood & Beverages3.71×
19High schoolBusiness & Career2.72×
20RedditInternet & Social Media2.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ira! audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ira! audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.30×
PatriotismCONSERVATISM1.74×
IndividualismJOY1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ira! audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.89×
Design AffinityPREMIUM0.93×
Quality AwarenessPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ira! have in United States?

Ira! has an estimated audience of 2,193,005 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ira! fans?

52.2% of Ira! fans are female, 47.8% are male, with an average age of 34.8 years.

03

Which brands do Ira! fans like most?

Ira! fans show strongest brand affinity for City Bank (22.4×), uol (34.94×), and Himalayas (13.12×) over the country average.

04

Where do Ira! fans live in United States?

Ira! fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Ira! fans also like?

Beyond Ira! itself, the audience over-indexes on uol (34.94×), Himalayas (13.12×), Slipknot (band) (14.22×), and Humanoid robot (22.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Ira! audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ira!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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