UB40 Audience in United States

UB40 logo

UB40 has an estimated audience of 389,412 people in United States. 46.2% are female, 53.8% are male, average age 41.5. Top regions: California, Florida, New York. Top brand affinities: Jimmy Cliff, Dread Zeppelin, Madness (band), The Expendables (American band), Dispatch (band).

The average UB40 fan in United States is 41.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Jimmy Cliff, Dread Zeppelin, Madness (band), with strongest over-indexing on Jimmy Cliff (160.72× the country average). Demographically, the UB40 audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Spirituality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of UB40 fans

Demographic split for UB40 audience in United States
MetricValue
Female46.2%
Male53.8%
Average age41.5
Estimated audience size389,412

Audience persona

The typical UB40 fan in United States is balanced, around 41.5 years old, with strong Spirituality tendencies and a notable affinity for Jimmy Cliff.

Top regions in United States

Top regions ranked by reach for UB40 in United States
RegionReachAffinity
California56,8941.33×
Florida36,5331.39×
New York23,5261.08×
Texas21,4980.64×
Hawaii12,3287.36×
New Jersey10,7921.09×
Arizona10,7071.35×
Washington10,4921.34×
Pennsylvania9,6270.73×
Illinois9,1850.71×
Ohio8,2930.69×
North Carolina8,2030.7×
Virginia7,8130.82×
Massachusetts7,7111.01×
Georgia7,6660.64×
Michigan6,6920.66×
Maryland6,1730.92×
Utah5,9051.69×
Colorado5,2400.85×
Nevada5,1731.37×
Oregon4,9741.11×
Tennessee4,9490.63×
Indiana4,7660.67×
Connecticut4,1461.06×
Missouri3,9930.64×
Minnesota3,9140.7×
Wisconsin3,7300.64×
South Carolina3,6510.62×
New Mexico3,3311.71×
Kentucky3,0560.63×
Alabama2,9220.54×
Louisiana2,8040.56×
Oklahoma2,4620.57×
Iowa2,4090.75×
Idaho2,3481.2×
Kansas1,7950.58×
Arkansas1,6140.5×
West Virginia1,5110.83×
Mississippi1,2930.4×
New Hampshire1,2650.82×
Delaware1,2651.18×
Washington, District of Columbia1,1971.02×
Nebraska1,1810.6×
Rhode Island1,1360.92×
Maine1,1060.79×
Montana8560.79×
Wyoming8541.48×
Alaska7300.88×
Vermont5350.78×
South Dakota4220.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for UB40 audience
BrandAffinityCategory
Jimmy Cliff160.72×Music & Radio
Dread Zeppelin602.21×Music & Radio
Madness (band)64.01×Music & Radio
The Expendables (American band)74.94×Music & Radio
Dispatch (band)26.97×Music & Radio
Ballyhoo86.28×Music & Radio
Gregory Isaacs181.71×Music & Radio
Zachary Levi35.29×Movies & TV
Barrington Levy135.23×Music & Radio
Reggae7.91×Music & Radio
Toots and the Maytals151.23×Music & Radio
Matisyahu59.79×Music & Radio
Dennis Brown140.16×Music & Radio
The Godfathers16.5×Music & Radio
Ira!25.54×Music & Radio
Ska12.43×Music & Radio
Pepper (band)23.55×Music & Radio
Peter Tosh82.96×Music & Radio
Dido (singer)39.53×Music & Radio
Reggae genres13.07×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by UB40 audience
TraitClusterScore
SpiritualityBALANCE1.48
Quality AwarenessPREMIUM1.38
MindfulnessBALANCE1.34
Urban LifestyleOPEN1.33
Risk AppetiteTHRILL1.3
Sports ActivityPOWER1.26

Worldwide distribution

Worldwide audience distribution share by country for UB40
CountryShare
United Kingdom26.3%
United States14.6%
France5.3%

See UB40 audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does UB40 have in United States?

UB40 has an estimated audience of 389,412 people in United States, concentrated in California and Florida.

What is the gender split and age of UB40 fans?

46.2% of UB40 fans are female, 53.8% are male, with an average age of 41.5 years.

Which brands do UB40 fans like most?

UB40 fans show strongest brand affinity for Jimmy Cliff (160.72×), Dread Zeppelin (602.21×), and Madness (band) (64.01×) over the country average.

Where do UB40 fans live in United States?

UB40 fans in United States are most concentrated in California (reach 56,894), Florida (reach 36,533), and New York (reach 23,526). These three regions account for the largest share of the active audience.

What other brands do UB40 fans also like?

Beyond UB40 itself, the audience over-indexes on Dread Zeppelin (602.21×), Madness (band) (64.01×), The Expendables (American band) (74.94×), and Dispatch (band) (26.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for UB40. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.