Rascasse Audience Intelligence

UB40 Audience in United States

A data profile of the people who buy, follow and care about UB40 in United States — modelled from more than twelve digital signal sources. UB40 has an estimated audience of 399,577 people in United States.

#644among Band in United States#10284among Person in United States#5936in Music & Radio

The average UB40 fan in United States is 41.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Jimmy Cliff, Dread Zeppelin, Ballyhoo, with strongest over-indexing on Jimmy Cliff (160.72× the country average).

Demographically, the UB40 audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical UB40 fan in United States is balanced, around 41.5 years old, with strong Spirituality tendencies and a notable affinity for Jimmy Cliff.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the UB40 profile in United States.

Audience size
400K
in United States
Gender
46.2%♀
53.8% male
Age
41.5
average years
Country rank
#41637
Person in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of UB40 fans

46.2% are female, 53.8% are male, average age 41.5.

Fig. 02

Gender split

46.2%
Female
53.8%
Male
Demographic split for UB40 audience in United States
MetricValue
Female46.2%
Male53.8%
Average age41.5
Estimated audience size399,577
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the UB40 audience in United States
Age bracketShare%
16-1919%
20-2913%
30-3919%
40-4925%
50+25%
Fig. 04

Worldwide distribution

14.8%

of the worldwide UB40 audience comes from United States.

Worldwide audience distribution share by country for UB40
CountryShare
United Kingdom25.6%
United States14.8%
France5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the UB40 audience in United States is strongest.

Fig. 05

Top regions by affinity

UB40 fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K5.98×
02New Mexico~3K1.56×
03Florida~40K1.54×
04Utah~5K1.54×
05Nevada~6K1.48×
06California~60K1.41×
07Arizona~10K1.28×
08Washington~10K1.27×
09Wyoming<1K1.18×
10New Jersey~10K1.13×
11Connecticut~4K1.12×
12Oregon~5K1.11×
13New York~20K1.07×
14Colorado~7K1.07×
15Idaho~2K1.05×
16Washington, District of Columbia~1K1.04×
17Delaware~1K1.04×
18Massachusetts~8K1.02×
19Alaska<1K1.01×
20Rhode Island~1K0.97×
21Illinois~10K0.96×
22Maryland~6K0.95×
23Virginia~9K0.94×
24New Hampshire~1K0.94×
25Indiana~7K0.93×
26Maine~1K0.91×
27West Virginia~2K0.87×
28Montana<1K0.87×
29Missouri~5K0.84×
30Kansas~3K0.82×
31North Dakota<1K0.82×
32Ohio~10K0.81×
33North Carolina~10K0.81×
34South Dakota<1K0.80×
35Pennsylvania~10K0.79×
36Iowa~3K0.78×
37Minnesota~4K0.77×
38Wisconsin~4K0.74×
39Oklahoma~3K0.73×
40Nebraska~1K0.72×
41South Carolina~4K0.71×
42Kentucky~3K0.71×
43Georgia~8K0.70×
44Michigan~7K0.70×
45Texas~20K0.69×
46Tennessee~5K0.69×
47Louisiana~3K0.69×
48Arkansas~2K0.69×
49Alabama~4K0.65×
50Mississippi~2K0.65×
Fig. 06

Affinity by region

Affinity by region — UB40, United States
0.65×1.00×5.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the UB40 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for UB40 audience
#·InterestCategoryAffinity×
01Dread ZeppelinMusic & Radio602.21×
02Gregory IsaacsMusic & Radio181.71×
03Jimmy CliffMusic & Radio160.72×
04Toots and the MaytalsMusic & Radio151.23×
05Dennis BrownMusic & Radio140.16×
06Barrington LevyMusic & Radio135.23×
07BallyhooMusic & Radio86.28×
08Peter ToshMusic & Radio82.96×
09The Expendables (American band)Music & Radio74.94×
10Madness (band)Music & Radio64.01×
11MatisyahuMusic & Radio59.79×
12Zachary LeviMovies & TV35.29×
13Ziggy MarleyMusic & Radio32.20×
14Adam AntMovies & TV30.36×
15Dispatch (band)Music & Radio26.97×
16Ira!Music & Radio25.54×
17Pepper (band)Music & Radio23.55×
18The GodfathersMusic & Radio16.50×
19SkaMusic & Radio12.43×
20ReggaeMusic & Radio7.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the UB40 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by UB40 audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.65×
MindfulnessBALANCE1.61×
TraditionCONSERVATISM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by UB40 audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.07×
Luxury OrientationPREMIUM1.19×
Healthy LifestyleBALANCE1.21×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does UB40 have in United States?

UB40 has an estimated audience of 399,577 people in United States, concentrated in California and Florida.

02

What is the gender split and age of UB40 fans?

46.2% of UB40 fans are female, 53.8% are male, with an average age of 41.5 years.

03

Which brands do UB40 fans like most?

UB40 fans show strongest brand affinity for Jimmy Cliff (160.72×), Dread Zeppelin (602.21×), and Ballyhoo (86.28×) over the country average.

04

Where do UB40 fans live in United States?

UB40 fans in United States are most concentrated in California (reach ~60K), Florida (reach ~40K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do UB40 fans also like?

Beyond UB40 itself, the audience over-indexes on Dread Zeppelin (602.21×), Ballyhoo (86.28×), Madness (band) (64.01×), and The Expendables (American band) (74.94×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for UB40. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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