Rascasse Audience Intelligence

UB40 Audience in United States

UB40 has an estimated audience of 393K people in United States.

#597among Band in United States#10394among people in United States#5709in Music & Radio

The average UB40 fan in United States is 42.2 years old, balanced, and lives primarily in California.

Its fans are 4.2 years older than the group average of 38.0.

Women make up 46.2% of the fan base, 6.1 percentage points fewer than the group average.

Compared with the other 4436 objects in Band, UB40 fans stand out for their interest in Skip Marley, Ali Campbell and Keznamdi.

Most fans live in California, Florida, New York.

Top affinities include Skip Marley, Ali Campbell, Keznamdi, with strongest over-indexing on Skip Marley (750× the country average).

Demographically, the UB40 audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Spirituality, Mindfulness.

The typical UB40 fan in United States is balanced, around 42.2 years old, with strong Spirituality tendencies and a notable affinity for Skip Marley.

Category: Music & Radio · Type: Person · Subtype: Band

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
393K
in United States
Gender
46.2%♀
53.8% male
Age
42.2
average years
Country rank
#43865
among all objects in United States
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of UB40 fans

46.2% are female, 53.8% are male, average age 42.2.

Fig. 02

Gender split

46.2%
Female
53.8%
Male
Demographic split for UB40 audience in United States
MetricValue
Female46.2%
Male53.8%
Average age42.2
Estimated audience size393K
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the UB40 audience in United States
Age bracketShare%
16-2419%
25-3413%
35-4419%
45-5425%
55+25%
Fig. 04

Worldwide distribution

12.3%

of the worldwide UB40 audience comes from United States.

Worldwide audience distribution share by country for UB40
CountryShare
United Kingdom26.6%
United States12.3%
France6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

UB40 fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K5.98×
02New Mexico~4K1.56×
03Florida~40K1.54×
04Utah~6K1.54×
05Nevada~6K1.48×
06California~70K1.41×
07Arizona~10K1.28×
08Washington~10K1.27×
09Wyoming<1K1.18×
10New Jersey~10K1.13×
11Connecticut~5K1.12×
12Oregon~6K1.11×
13New York~30K1.07×
14Colorado~7K1.07×
15Idaho~2K1.05×
16Delaware~1K1.04×
17Washington, District of Columbia<1K1.04×
18Massachusetts~8K1.02×
19Alaska<1K1.01×
20Rhode Island~1K0.97×
21Illinois~10K0.96×
22Maryland~7K0.95×
23Virginia~9K0.94×
24New Hampshire~1K0.94×
25Indiana~7K0.93×
26Maine~1K0.91×
27West Virginia~2K0.87×
28Montana~1K0.87×
29Missouri~6K0.84×
30Kansas~3K0.82×
31North Dakota<1K0.82×
32Ohio~10K0.81×
33North Carolina~10K0.81×
34South Dakota<1K0.80×
35Pennsylvania~10K0.79×
36Iowa~3K0.78×
37Minnesota~5K0.77×
38Wisconsin~5K0.74×
39Oklahoma~3K0.73×
40Nebraska~2K0.72×
41South Carolina~5K0.71×
42Kentucky~4K0.71×
43Georgia~9K0.70×
44Michigan~8K0.70×
45Texas~20K0.69×
46Tennessee~6K0.69×
47Louisiana~4K0.69×
48Arkansas~2K0.69×
49Alabama~4K0.65×
50Mississippi~2K0.65×
Fig. 06

Affinity by region

Affinity by region — UB40, United States
0.65×1.00×5.98×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the UB40 audience vs. the country average
#·InterestCategoryAffinity×
01Skip MarleyMusic & Radio750.00×
02Ali CampbellMusic & Radio750.00×
03KeznamdiMusic & Radio750.00×
04Pato BantonMusic & Radio750.00×
05EtanaMusic & Radio750.00×
06Judy MowattMusic & Radio750.00×
07Africa UniteMusic & Radio750.00×
08MorodoMusic & Radio750.00×
09Dread ZeppelinMusic & Radio602.21×
10Gregory IsaacsMusic & Radio181.71×
11Jimmy CliffMusic & Radio160.72×
12Toots and the MaytalsMusic & Radio151.23×
13The UntouchablesMusic & Radio92.00×
14BallyhooMusic & Radio86.28×
15The Expendables (American band)Music & Radio74.94×
16Madness (band)Music & Radio64.01×
17Autumn!Music & Radio60.02×
18HieroglyphicsMusic & Radio60.02×
19Zachary LeviMovies & TV35.29×
20Ziggy MarleyMusic & Radio32.20×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the UB40 audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the UB40 audience vs. the country average · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.65×
MindfulnessBALANCE1.61×
TraditionCONSERVATISM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the UB40 audience vs. the country average · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.07×
Luxury OrientationPREMIUM1.19×
Healthy LifestyleBALANCE1.21×
0×1.00× baseline2×
Appendix

Explore more audiences

More Band audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in UB40 over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/ub40-17072” · Methodology